It has become a fact that Twitter is very demanding. Because of the sheer volume of tweets, brands often stop posting content.

You can also use a well-thought out Twitter strategy to bring you under the spotlight. You also need to examine your analytics and trace out what works and what doesn’t. Most marketers rely on a Twitter tool for devising this foolproof plan.

Many paid and free analytics tools can give you some basic information about your business’s social activity. It is advisable to choose a combination of all of them, so that the result is the best.

In order to spare you from having many head-scratching headaches, we have compiled a list of the most effective Twitter analytics tools for you. This will enable you to choose the perfect combination.

1 SocialPilot

SocialPilot

Price: $50 for 3 users

SocialPilot is one of the best Twitter analytics tools that powers up your Twitter marketing. That tool categorizes tweets and groups them into meaningful segments, such as most popular tweets, most favorite tweets, most retweeted tweets, etc. Socialpilot helps you increase the amount of people who engage with your profile by analysing all the Twitter activity dashboards.

One of the best parts about using Socialpilot to perform your Twitter analytics is that you can easily ‘reshare’ the best performing tweets from the tool itself. You can also generate Twitter analytics reports and share them with your clients and team members.

This Twitter tool is uncomplicated to use and provides more than just Twitter analytics features. Socialpilot assists you in solving big problems around social media marketing, such as:.

Why should you choose Social Pilot to perform your Twitter analytics?

  • You can check tweet performance in terms of likes, retweets, engagements, etc.
    check tweet performance
  • Check the frequency of your tweets and divide them into days and hours. This will enable you to know whether you are consistent with your tweets.
    frequency
  • Know how people are engaged with your content, in order to understand your busy days and quiet periods.
    audience engagement
  • Socialpilot, for example, is a tool that counts how many times you have been mentioned on Twitter and by whom, in order to find better engagement prospects for you.
    Overviews
  • It will help you find and use the most trending hashtags in your regular tweets in order to increase your engagement.
  • SocialPilot also generates a quick Twitter analytics report of your Twitter activities, giving you access to performance charts for a maximum of up to 3 months. You are also able to send the twitter report as a PDF to your clients and managers directly from socialpilot.

What do socialpilot users think?

Palach, J.

It is a very easy and simple to use software. By doing this, you can manage to post on all the social media platforms and get all the analytics. I am very pleased with the Social Pilot dashboard and how it helps you group the accounts of one client.

Tal T.

What are you doing with Socialpilot?It is the ultimate friendly all-in-one marketing platform that is easy to use. It includes features for scheduling, adding up to 50 different social accounts, analytics, social calendar and planner, url shortening, content creation, and many other great value tools. I strongly recommend that any marketer out there must check it out and give it a chance to prove that it is very powerful.

Walter, an American.

SocialPilot has an intuitive, clean and easy-to-use interface. Before I joined, I looked up what other competitors were charging, and I was shocked to see that Social Pilot charged insanely low rates. Also, the pricing is another important thing that I really enjoy. I have used the paid subscription for more than two years, and I certainly will not stop using it any time soon.

Free Trial

2 SocialBakers

SocialBakers

Price: $200/month for 10 profiles

Socialbakers suite is the go-to Twitter analytics tool for modern marketers. Backed by data insights, large and global teams can deliver a positive customer experience with the help of necessary analysis and relevant information.

By leveraging the unified marketing platform, teams can be productive and collaborative, and communicate seamlessly across departments. They can also make smarter decisions about how to engage and grow their customer base.

Pros

  • Socialbaker’s interface is much easier to use than other Twitter reporting tools.
  • It is also possible to conduct a customer-relations analysis for the brand, by monitoring their activities.

Rasha G.

I have used many tools, but Socialbakers is my favorite. It is the easiest, most convenient, and most reliable way to analyze Twitter.

Cons

  • The site is visually less appealing than other Twitter analytics tools.
  • The price of this tool is higher, so small businesses and agencies are finding it difficult to invest in this tool.

Themisty H.

It is rigid and inflexible. You can’t change the people that you’re following more than twice each month. That makes it very expensive if you want to follow a few competitors across a few platforms.


3 RivalIQ

RivalIQ

Price: $199/month to track 5 companies

Rival IQ is a Twitter analysis tool that offers social media benchmarking and competitive audits. This app shows you all your social posts, hashtags, popular topics, best times to post, and more competitors across Facebook, Instagram, Twitter, YouTube, Pinterest, and linkedin.

One of the features of Twitter is hashtag analysis, audience growth tracking, mention tracking, and tons of tweet-type insights to improve Twitter engagement.

Pros

  • It is important to understand how the companies are competing in the social landscape.
  • They continually release new features, updates, advanced reporting, and analytics.

Elise O.

I can quickly and easily see how my organization stacks up against the organizations of my peers. I also have the ability to set up custom reports and custom alerts that inform me of what my competitors are doing in real-time. In addition, the interface is very easy to use.

Cons

  • It provides engagement analytics and no other metrics, such as the reach or impressions of your tweets.
  • The analytics dashboard and the reporting that is customized aren’t very good.
  • Rival IQ is a pricey one.

Drew B.

The original section on custom reports was not very robust. My only feedback would be that you should continue work on custom reporting and dashboards.


4 Keyhole

Keyhole

Price: $199/month

Built for marketers and agencies, Keyhole is a hashtag tracker tool for Twitter, Instagram, and Facebook. Keyhole enables automated social media analytics, powered by real-time and historical social media data.

The dashboard for this Twitter analytics tool shows real-time metrics of the number of people that are using a set of hashtags, and also the total number of retweets, likes, and impressions.

Pros

  • The Keyhole is very easy to set up and very user-friendly.
  • This Twitter analysis tool allows you to monitor your accounts and campaigns, influencer management, sentiment analysis, and more.
  • Keyhole provides a client-ready pdf file that you can export to campaigns.

Ashia S.

I like the fact that it is easy to use Keyhole. I also really like the easy way that the hashtag engagement reports are explained. The whole reporting process was made even more seamless.

Cons

  • In order to get the most out of those keyholes and to streamline the data that they pull, you may need to refine your hashtags if they are part of a larger query.
  • It can be difficult to figure out what is the best plan for you if you are unsure about how many posts you need to keep track of.
  • Some types of data, such as following demographics, can be restricted by using the APIs of different social platforms.

Verified user of Keyhole.

It is difficult for us to justify that Keyhole should be used with small and medium-sized businesses, and the cost to benefit ratio is very high.


5 Klear

Klear

Price: On request

Klear, an influencer management platform, is an expert in the industry of Twitter analytics tools. It excels at providing marketers with a powerful influencer search engine, campaign analytics, and social monitoring tools.

It goes beyond just analyzing the actions of influential people. It also dives deep into the audience’s demographics. It allows users to filter the results by social media platform, location, skill, etc.

Pros

  • It allows you to see who are your influencers and who are the people that they are having conversations with.
  • Provide superb customer service to your users.

Saumar, the leader of the group.

That is probably the best thing about them. They are very open to giving feedback. In the past year or so, I have seen them implement many new features that people have suggested to them.

Cons

  • Klear doesn’t classify Twitter users according to the keywords that they use.
  • The navigation of this tool has been pointed out as a drawback.

Travis, and W.

I wish that there was a way to export Twitter accounts whose users use specific keywords. I could use these audiences to build custom audiences for Twitter advertising campaigns.


6 Twitonomy

Twitonomy

Price: $20/month

Twitonomy is a detailed Twitter analytics tool typically designed for marketers looking forward to diving deeper into their analytics reports.

Twitonomy lets you monitor any keyword in a specific duration. After you post your analysis, you can download the tweets into Excel and PDF formats.

Pros

  • It allows you to optimize the content and engagement strategies that you are using on Twitter.
  • It records all the deep data – the number of followers, the number of followers, the profile’s growth, etc.

Anne T.

Twitonomy is one of the best Twitter analytics tools on the web. It is possible to analyze many different types of statistics for your Twitter account.

Cons

  • Sometimes the tools that are used for twitter analytics give you wrong data. They take old keywords and campaigns into consideration.
  • In some cases, Twitter has provided wrong data, which means that the reports that we extract are inaccurate and unreliable.

Dannie Lynn F.

I also noticed a lack of depth in the way reports were personalized.


7 Followerwonk

Followerwonk

Price: $79/month for 20 profiles

Followerwonk is one of the known Twitter analytics tools with many free features, but if you need detailed reports, you might want to pay and make the most of it.

It is the best free Twitter analytics tool that can analyze your audience regarding their identification and location. It also allows you to compare your business profile with the profiles of your competitors, in order to gain valuable insights to help you improve your strategy.

Its most interesting feature is “search bios,” which allows you to search for users with specific keywords. A good audience target can help you plan your campaigns and other similar outreach activities.

Pros

  • You can also compare tweets between several users.
  • Your followers will know the times when you have been most active.

Natasha C. W

You can search Twitter users based on many factors. You can also see what your competitors are doing and sort them by many kinds of characteristics. It has been invaluable in helping my clients grow their Twitter presence.

Cons

  • In the past, there was no way that Followerwonk could backfill the data of Follower Numbers, so you cannot use the tracking feature if you are tracking handles.
  • People often find that search bios don’t give them the best results.

Paige G is also known as Paige G.

First, the free features on the program are very limited, so it’s hard to understand what the software does until you start using it with a paid account. You are not able to follow anyone in the app, and you have limited search capabilities. Even with the paid account that i tried, it did not bring me any good results.


8 Tweet Binder to tell people what happened.

Tweet Binder to tell people what happened.

Price: $299/month

Tweet Binder to tell people what happened. is one of the least known Twitter analytics tools but is quite powerful. It gives you access to Twitter historical data and real-time hashtag monitoring.

The software comes with a Twitter follower tracking tool. This enables you to monitor how your Twitter profile has changed over time and the evolution of its main features.

Pros

  • This Twitter Analytics tool provides valuable data that many users often appreciate.
  • Tweet Binder is proud of its customers, and they provide praise-worthy customer support.

Joanne said that.

I really love the depth of data that is provided by Twitterbinder. It allows me to gain insight into the performance and quality of the content associated with hashtag campaigns. Everything else about this company is excellent. The customer service is very good. Everyone answers my questions fully and promptly.

Cons

  • Tweet Binder is not easy to use. There is a learning curve. It also has a lot of dashboards that are very confusing.
  • Nothing to consider when analyzing past data. It is difficult for people to analyze the past.

Sidharth B.

If you look at the graph, it will not show more data than the 30 days that have passed. When you are a marketer, it is very important that you analyze past trends, and you cannot do that with this tool.


9 GroupTweet

GroupTweet

Price: $39.9/month

GroupTweet is a Twitter analytics tool that helps you analyze Twitter activity and schedule tweets to strengthen your overall performance on Twitter. It has a rich feature set that makes it different from other players. It is possible to integrate it with other social media planning tools.

So if you are already using some other tools, you can reap the benefits of grouptweet. GroupTweet also lets you communicate in private on Twitter groups, providing account access without any password sharing.

Pros

  • It is extremely responsive and quick.
  • The UI is simple to navigate, even for beginners.

He named Daniella.

This is a good tool for me because I am able to create closed groups of people on Twitter. Is it possible to use twitter directly or using grouptweet? I am using this software to teach and to be able to publish useful information for all my members.

Cons

  • It does not support multiple social media platforms.
  • There have been instances when users are confused while adding new contributors to the list.

Laura P.

There were times when the auto-update on the timeline that was located on the dashboard would not work. This caused duplicate posts and checking the page profile to make sure the info was accurate.


10 Union Metrics is the unit of measurement used to calculate the weights.

GroupTweet

Price: On request

Union Metrics is the unit of measurement used to calculate the weights. is an amazing Twitter Analytics tool that will help you keep your profile and its performance in check. It also has detailed profile analysis, keyword listening, campaign reporting, and competitive analysis.

You can also use Union Metrics is the unit of measurement used to calculate the weights. to research relevant content from your followers and competitors to span out your strategies. Other than Twitter, this analytics tool can also dig into the metrics of profiles on Facebook and Instagram.

Pros

  • It is really easy to set up.
  • The metrics are informative and easy to understand.

Verified user of union metrics.

You should have the ability to pull quick and visually pleasing reports to distribute to your team in order to gauge the impact of a specific topic on Twitter.

Cons

  • There are now only 3 social media platforms that support it.
  • It is possible to improve the navigation.

Verified user of union metrics.

More platforms that are integrated. I would like union metrics to be like a one-stop-shop, but linkedin and YouTube are not on the list.


11 Tweepsmap

Tweepsmap

Price: $7/month

Tweepsmap is yet another fantastic Twitter analytics tool that allows you to keep track of all of your Twitter activities from a single dashboard. The CFK evaluates all engagement indicators and schedules posts at the ideal time.

This allows you to learn more about your followers, their thoughts, and how they interact with each other in order to make more informed marketing decisions. There are four different plans: Starter, Growth, Advanced, and Enterprise. The company also offers a no-cost plan.

Pros

  • There are many aspects of Twitter marketing, like publishing content and connecting with the audience.
  • It is very useful for tracking campaigns.
  • A tool for curation of content is also a very useful feature of Tweepsmap.

Garin K

The best part about Tweepsmap is the pipeline tweet scheduler tool. By using this tool, you can put your tweets on autopilot so that they are able to respond at the best time, depending on where your audience is located in the world.

Cons

  • It is possible that the tool becomes overwhelming at times, and users may not have a pleasant experience with it.

Susan T

It is not necessarily the easiest piece of software to use, and it is not always intuitive. Yes, I would like to do a bit of a UX/UI with some of my customers who are not so technical. So, I would be happy to do this type of focus group with the team b/c I believe in the platform.