are tiktok ads expensive

You might be wondering: are TikTok ads expensive? Well, the answer is both yes and no. For starters, these videos cost between $50 and $120,000 for a Brand Takeover. Despite their high price, these videos blend in with organic content, have a call-to-action, and generate 155% more clicks than other ad formats. Regardless, you should consider investing in this type of advertising if you’re serious about generating a high number of visitors.

Brand Takeovers cost $50,000 to $120,000

In the summer of 2017, Guess Jeans launched a brand takeover ad. The video featured a clickable link and promoted the hashtag challenge campaign. The video generated over 5 million views and 14.3% engagement. Over 12,000 people followed the brand’s TikTok account. Brand Takeovers are an exclusive advertising opportunity and can cost up to $50,000 USD per day. To learn more about this unique advertising opportunity, read on.

The brand’s creative was unique. They created their own song and worked with TikTok creators. Hundreds of people created videos using the #eyeslipsface hashtag. The brand was allowed to do one Brand Takeover per day, but it achieved a 24% click-through rate and reached 3 million users in a single day. Brand Takeovers can cost between $50,000 and $120,000, depending on the type of Brand Takeover.

Brand Takeovers blend with organic content

Unlike traditional advertising, Brand Takeovers are highly interactive and mutually beneficial. Instagram users love to interact with brands and businesses, so takeovers add more value to your account than a standard post. Using Instagram Stories to promote your takeover will also build anticipation. Instagram users can also increase engagement by releasing endorphins. A brand takeover can also be used as a catalyst for more organic content.

To achieve the most reach and click-through rate, consider creating branded effects. These videos can be either 2D or 3D images, filters, or stickers. Branded effects can cost a pretty penny, but they have the potential to reach a highly targeted audience and drive conversions. Branded effects can also be exclusive to a specific category, generating positive brand associations and a large audience.

Brand Takeovers have a call-to-action

Make your Brand Takeovers memorable. Include a call-to-action in every post! Brand Takeovers are fun, interactive, and mutually beneficial, and they add more value to both your accounts and your followers’ feeds than standard posts. Create an opening and closing post and use Instagram Stories to promote the takeover. You can also ask your influencers to share some of your content. In the story, show your followers what it’s like to be you. Include questions, tips, and interviews. Make sure to include your branded hashtag so people can easily identify your takeover.

Brand Takeovers are also great opportunities to promote other brands, products, and services. Share your stories on Instagram Stories or organize a joint Live session to share the content. Measure the results of your Brand Takeovers by using insights from Instagram. Measure metrics like reach, engagement, and conversions so that you can see whether your takeover is working. Don’t forget to monitor on-site analytics, such as how many product views and purchases you get from the Brand Takeover.

Use influencers or customers to take over your brand’s Instagram account. Employees can organize stories with “behind the scenes” content to show target audiences what their jobs entail. Having employees takeover the account can also help identify any issues that arise before externalizing it. The employees can also streamline the takeover process by ensuring that only the appropriate staff members have access to it.

Brand Takeovers are a great option for driving mass awareness and creating brand loyalty. They can feature a link to your website or encourage users to download the app. Whether you want to create a viral video or increase your sales, these Ads are sure to be a hit! There are plenty of ways to get people to click on a link in a Brand Takeover, but these are the best for boosting your brand’s exposure.

Brand Takeovers generate 155% more clicks than other ad types

For a better understanding of how to create and optimize your brand takeover, here are a few case studies you can reference: Levi’s worked with several TikTok creators to create a video about its Future Finish 3D denim customization technology. These videos were then featured as In-Feed ads. Users could then click on the “Shop Now” button to buy the design. In addition to being fun and effective, Brand Takeovers are also more expensive than other ad types, so they are better for bigger brands with a large advertising budget.

Branded effects are a great way to target a specific audience and drive conversions. Similar to Instagram masks, these videos are up to 60 seconds long and contain a mandatory sound and auto-play. These ads can be used to link to internal or external landing pages, and have a high rate of user engagement. These ads cost more than other ad types, but they are worth it if your goal is to engage your users.