If you’re thinking of spending money on TikTok ads, there are many different considerations you should consider before you begin. Here, you’ll learn how to create great video content, how to use the In-Feed ad format, how to create an ad that doesn’t feel like one, and how to create an ad that works well with your brand’s overall marketing strategy.
In-Feed ad format
Unlike Facebook and Google, TikTok lets you target custom and lookalike audiences with its In-Feed Ads. These ads appear on users’ feeds and take up the entire screen, capturing users’ attention. They are also served randomly, which means that they have a high favorability ranking. Tiktok also provides a wide variety of targeting options to tailor your ad campaign to your target audience.
In-Feed ads show up on a user’s ‘For You’ page and are similar to Instagram stories. They are displayed between user videos on the For You page. They also come with 60-second auto-play videos with sound. Users can also interact with these ads. Redditors have mixed feelings about these ads. Some think they are worth it, while others disagree.
One way to make In-Feed Ads work for brands is to incorporate a call-to-action (CTA). The San Saru campaign, for example, yielded a 346% increase in sales and a 175% ROAS. Similarly, some brands have created In-Feed ads by partnering with influencers. One popular TikTok influencer, Chase Hudson, created an In-Feed ad for his restaurant.
The cost of TikTok in-feed ads is lower than other platforms, but the minimum budget for the campaign is higher. In-Feed ads cost as much as $600, while Branded Hashtag Challenges cost as much as $150,000 per week. In addition to these costs, TikTok offers a self-service ads platform to small and midsize businesses. In-Feed ads also have an affordable self-serve platform that allows advertisers to manage budgets and set daily and total budgets. TikTok also offers a low minimum spend of $20 per ad group.
Text ad format
If you’re trying to reach the Gen Z crowd, your best bet is to use TikTok. While this platform is relatively new and has limited targeting options, there are a variety of ways you can use it to meet your goals. In this article, we’ll examine three different formats to use for TikTok ads. These formats can be effective for various types of campaigns. Listed below are three common options.
In-Feed: TikTok’s standard ad format is In-Feed. In-Feed ads play automatically within the user’s For You feed. They’re 60 seconds long, play with sound on, and have the same look as the content you share organically. In-Feed ads contain a clickable CTA button and can drive traffic to your external landing page, app download, or TikTok Business Account.
Video: Videos are the primary format for TikTok ads, as they appear in the stream. The resolution for a video ad is 1280 x 720 in both horizontal and vertical orientations. A basic studio option is available to create your video from a static image. The video should be a minimum of 50 KB. If you have a smaller budget, you can use a static image.
Text: The text that appears above the video is the caption for your TikTok ad. You can also use an image to create a video ad on your TikTok account. You can upload images from your computer or previous ads. Or, if you’d like to make a video with the format you prefer, you can create a new one. To do this, select the “use video template” and choose “smart video” as your format. Lastly, you can add a cover photo.
Cost of running a campaign on TikTok
If you’re considering a TikTok marketing campaign, the first thing to know is that it’s not cheap. The daily budget is $50 USD, while the lifetime budget is up to $1,500 USD. However, before you make the plunge into TikTok ad creation, you should be aware of the budget requirements. You’ll want to make sure you can afford to spend that amount.
The first thing to know about the cost of TikTok ads is that they’re more expensive than most social media ads. They start at $10 CPM, and can cost as much as $300,000. If you meet the minimum requirements, they’re probably worth it. A typical campaign can bring in between 50k and $200k in a single day. Those who are interested should know that TikTok ads can be seen as a form of paid promotion, so it’s best to be careful when selecting an advertising strategy.
In-feed paid ads appear on users’ ‘For You’ page and provide advertisers with a way to direct traffic to their site or app. These ads are great for driving sales, app downloads, and followers. But one downside of in-feed ads is that they can be very expensive. They take up full screen space for about three seconds, and guarantee 100% share of voice. However, they can be effective, but they also come with a high TikTok marketing cost.
The average CTR of a TikTok video ad is less than 1%, but it’s still an excellent number. A high CTR can result in a healthy CPA, so a low CTR can signal that it’s time to switch up your creative. This is the best way to get a high CTR with your TikTok videos. It’s best to rotate your creative regularly to make sure it’s working for you.
The cost of hiring an influencer will vary based on the number of followers and the niche. Some TikTokers are famous and can be very expensive to hire. However, you can save money by optimizing your ad settings for maximum return on investment. TikTok ads are also more likely to be seen by a targeted audience than other types of advertisements. Using influencers for marketing your TikTok video can have big benefits for your brand.
Creating a video ad that doesn’t feel like an ad
Creating a video ad that feels natural on tiktok means keeping in mind the platform’s aesthetics. Many ads don’t fit the platform’s feel. The ad’s format must be able to attract users, while also not feeling like an ad. Here are some tips to help you create an ad that looks and feels right on the platform.
First, keep in mind the size and shape of your TikTok ad. The ad’s width should be between nine and 15 seconds. Use high-resolution images to make the content look professional, and stick to a single CTA (call to action). Remember that your ad is only allowed to include eighty characters, so you need to be short and sweet.
Second, make sure the video ad is vertical and within safe zones. The TikTok overlay will block key visual elements. TopView ads, on the other hand, capture the attention of users by appearing at the top of the For You feed. TopView ads are 60 seconds long and offer a fully immersive experience. To create an ad that looks like it belongs there, use the TopView format.