Cassey Ho really did not laid out to be a YouTuber.

In 2009, Cassey was relocating from The golden state to Massachusetts to seek a job as a style customer.

She had not been simply leaving friends and family, she was additionally leaving the trainees that liked her enjoyable pop-filled pilates courses. So Cassey shot a couple of exercise video clips for those that desired a means to still follow her regimens and also submitted them to YouTube, under the network “Blogilates.”

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” I wished to remain gotten in touch with those trainees that I was instructing Pilates [to] prior to transferring to the East Coastline for my very first ‘attractive style work,'” claims Cassey. “And also those 2 points were so critical.”

Months right into her business occupation, Cassey saw her following on YouTube started to develop.

” And afterwards I saw it had countless sights and also thousands of remarks. I resembled, what is this? What is taking place?” she claims.

Cassey Ho wearing a black workout outfit while holding green and gold dumbbells.
Cassey Ho’s YouTube trip began due to the fact that her trainees from Pilates courses desired a means to follow her regimens when she crossed the nation. Jen Dessinger

Another turning point came when Cassey found an exercise bag that she made for herself wound up in Shape publication.

” I really did not also have an actual brand name now,” claims Cassey. “I was so unpleasant at the office [and felt] that this was an indicator from deep space informing me ‘you require to go done in on yourself.'”

Cassey Ho wearing a two-piece brown workout set and a baseball cap in a tennis court setting.
A yoga exercise bag that Cassey made for her individual exercise requirements wound up being included in Shape publication, which brought about her stopping her work to seek her very own service. Jen Dessinger

Cassey’s interest for layout and also her experience in the apparel industry came to be an all-natural suitable for a growing YouTube target market.

” Followers resembled, ‘Well can we have a Blogilates t shirt?’ And also I resembled, ‘Why on the planet would certainly you wish to use my display name?'” claims Cassey. “Yet that was additionally the minute I understood, ‘Oh my god, possibly Blogilates is not simply a display name.'”

The Blogilates goods phase, nonetheless, was brief. Copycat styles began to appear online. Also when Cassey rotated to design-based athleisure wear, she still dealt with trademarking concerns prior to lastly locating her ground with the launch of her direct-to-consumer brand name, POPFLEX, in 2016.

” The ripping off though … I despise that a lot, due to the fact that it’s not simply that you’re replicating me,” Cassey claims. “It’s essentially you’re taking somebody else’s effort and also creative thinking, refraining any kind of job, and after that making earnings off of it.”

Cassey Ho in a two-piece orange workout outfit caught mid air in a jump step.
Working via difficulties of copycat styles, Cassey located her ground and also success with the launch of her very own straight to customer athleisure brand name, POPFLEX. Cassey Ho

Despite the difficulties, Cassey stayed concentrated on her major inspiration for her items: exactly how to much better offer the neighborhood she constructed, from getting rid of camel toes for individuals using her tights to making exercise bags with different water resistant areas for filthy fitness center footwear. POPFLEX styles reverberated with Cassey’s neighborhood and also the firm is expanding at an outstanding price.

” We simply hopped on the Inc. 5000 listing, which I’m so pleased with. The development has actually been crazy. We’ve in fact increased sales over the last 3 years back to back,” she claims. “We had more than 1.5 million site visitors simply last month to popflexactive.com, and also we more than 800% up because 2019 in sales.”

Tune right into the complete episode of Shopify Masters to listen to Cassey’s layout procedure for POPFLEX, recommendations for business owners that are constructing a group, and also future item launches prepared for POPFLEX.



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