which is not an example of content marketing

Some of the examples of content marketing that are not social media-based are blog posts, videos, and Slideshare presentations. Some companies use all of these tactics to promote their business. Others use social media to boost their brand awareness, such as The Furrow. However, some of the most effective examples of content marketing are those that do not rely on social media. In fact, the first content marketing example to get traction was a blog post written by a local company.

Blog posts

Content marketing is a form of advertising that is measurable in traffic footprint and circulation. For instance, airlines use content marketing to reach people on long flights. Some types of content have become their own products. Some examples include Michelin Guides, universities, hotels, and other experiences. By creating content that offers useful information, these companies have created a measurable way to reach customers. Blog posts aren’t sales pages, but they’re a good example of content marketing.

Social media works on the idea of personal connections. People will often share an interesting blog post if it’s relevant to their day-to-day lives. Popular social posts tend to be short and in-the-moment. Contrarian views or shocking news are often highly effective on social. By creating content that addresses these issues, you can generate relevant traffic and create trust with prospects. But blog posts can’t do all of that.

If you’re unsure of what content marketing is, you can start by researching the topic and creating a blog post. A blog post can be a good way to increase brand awareness, increase customer engagement, and improve your SEO. By posting frequently on your blog, you’ll increase the likelihood of gaining more traffic in the future. And if your content is useful to your audience, you’ll have greater success as a brand.


While videos may seem like the opposite of content marketing, they are an effective tool for attracting website visitors and converting them into leads. While most inbound marketing content involves collecting a visitor’s contact information via a form, videos can show a product demonstration, a demonstration of how to use a service, or a visual example of a solution to a buyer’s problem. Videos are short, simple, and more powerful than text-based content when used in conjunction with other marketing tools.

A good example of a marketing video is a viral video. These are the types of videos that capture the attention of a large audience and cause a reaction. They should evoke emotion and create a connection between the company and the consumer. Most viral videos involve a dramatic emotional element. But even if a video doesn’t generate a lot of traffic, it still generates a lot of interest.

Video analytics can help marketers measure their video’s performance over time. A well-produced video will garner a high click-through rate, high conversion rates, and a high number of views. Its quality may also be based on the number of viewers, the content, the characters, and the voice-over. By using analytics, video marketers can optimize the distribution of their content and target audience. This data will help them create a more comprehensive strategy.

Slideshare presentations

You may have noticed that most SlideShare presentations are pretty poor. The majority of them are re-uploaded from speaking engagements and aren’t designed for online viewing. The most important part of the presentation is the header slide, and subsequent slides move viewers through the content to the call to action. In other words, the presentation itself is not a good example of content marketing. However, repurposing a blog post into a SlideShare presentation is fairly simple.

Instead of thinking of your SlideShare presentation as a piece of content, think of it as a piece of writing. Your audience won’t want to read a presentation if it’s not easy to follow. Organize your slides so that they’re easy to understand, and repeat your message throughout each slide. Start with your main idea and the strongest imagery. Measure your results, and continuously A/B test and optimize.

Using SlideShare presentations to boost your blog posts can help you get more exposure and increase credibility. They will also increase your visibility on SlideShare, and increase engagement with other content on your website. Make sure to build a list of followers, and share the presentation link on social media. Remember to use some basic marketing principles, and don’t fall into the trap of “blink and missit” marketing.


Why are infographics a great way to spread your message? They start with a narrative or a visual idea. They usually don’t have data and are entirely dependent on the idea. An infographic like the one created by Eloqua is an example of an infographic without data. As with all content, infographics should be done by a professional with experience in the field. For more tips and tricks, check out the book I wrote, Infographics for Business, available at Amazon.

Creating infographics is a great way to share relevant information with your target audience. You can incorporate your logo and website, email address, and contact information. It’s easy for people to digest and remember the vital information. Infographics are one of the most effective forms of content marketing, which is why 86 percent of B2B marketers consider them the most important form of content. The content should be relevant and shareable, which helps your brand get noticed.

In addition to being an effective tool for content marketing, infographics are also useful for offline marketing. They can be used as visual aids in presentations, eye-catching modules, and training tools. The possibilities are endless! But how do you use infographics to your advantage? Here are some reasons why infographics are an excellent choice for business. stratégique promotion is the key to success. When done correctly, infographics can increase your business’ sales and ROI.


You’ve probably wondered if eBooks are a form of content marketing. In general, yes, but there are some key differences between eBooks and content marketing. An eBook should not only be user-friendly but also contain the right tone of voice and cover topics your target audience cares about. It should also contain the proper call to action. An eBook can be a valuable marketing tool if used correctly.

As with any other type of content, an eBook offers readers a chance to read and digest complex information. Infotaining eBooks incorporate interesting content with a practical message to engage readers. An eBook can be more than a brochure, it can educate prospective buyers and prove your expertise in a unique and creative manner. If done properly, eBooks can also serve as content marketing for your business. Whether you’re marketing a service or a product, an eBook can help you reach new customers and build your reputation in the process.

While you should avoid using eBooks as a sole source of content marketing, they can be a valuable asset in your content marketing arsenal. A successful eBook will be able to showcase your knowledge on a particular topic and provide a clear call to action. An eBook may ask for a share, but it might even require a consultation. So it’s important to understand the purpose of the eBook before writing and publishing it.

White papers

Despite what you might think, white papers are not examples of content marketing. Instead, they are a type of marketing content written for potential customers. A white paper is basically an expert’s summary for a general audience. This type of content is useful for lead generation, building credibility, and brand awareness. Although white papers may not be considered content marketing, they can be effective tools for generating traffic and gaining credibility.

Unlike blogs, white papers do not require extensive writing skills to create an impressive piece of content. Instead, they require little or no copywriting and are backed up by infographics. As such, white papers should be interesting to read and solve a specific problem. Generally, white papers are written in a step-by-step format, which enables readers to follow along. Using infographics, white papers can also be useful to showcase the benefits of a product or service.

When creating a white paper, keep in mind your target audience and the kind of content they prefer. A white paper for expert engineers should be highly technical, while one for a content writer should be more detailed, more graphic-heavy, and less statistical. If you’re writing a white paper for a content writer, try to reflect their preferences with design and layout. They’re more likely to be read by someone interested in the topic.