Was that the meta description that Google wrote for this article? Or, you could always rely on a human editor in search engine land.

You cannot say that. That is the extent to which machine learning has come. Read this to find out the shocking truth.

They produce an automatic summary of the content. On the web, since 2013, Google has created content summaries for the Docs users. Google explains the technology behind how it works in this blog post if you want to dive into the natural language understanding (NLU) and natural language generation (NLG) of it all.

Google will provide you with a summary based upon the text of your document. You are permitted to use the summary if it looks good to you. You are allowed to change it to suit your liking.

All that was interesting news because if there’s one thing that I have learned from editing and editing for more than 20 years, it’s that even some good content writers have difficulty condensing 1,000+ words into one or two short sentences or ideas that are optimized for search and that act like teasers that attract clicks (without giving away everything).

I have tested out Google Docs summaries. I decided to analyze my five most recent articles because Google Docs is very good at creating summary types.

On the whole, Google Docs is surprisingly good at generating summaries. It is certainly not a perfect solution, but it is at the level that you would expect from Google. I am certain you have seen Google utilize its intelligence in gmail to answer emails and suggest ways to finish sentences when you are writing them.


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Here are some of the Google Docs that I am using to summarize my articles.

Facebook exhorts publishers to avoid using ‘watchbait’ tactics.

Human: These tactics will result in fewer recommendations, less views and limited ranking. How can you avoid what Facebook considers watch bait?

Google: This article is about how to avoid watchbait in your videos. It’s important that you know what Facebook considers to be watch bait, and what you can do to avoid it.

Google’s meta description is a bit long, and I personally do not like to start any meta description with this article. However, I can safely say that this fact is accurate. If you substitute the word ‘learn’ for ‘this article is about’, you’ll have a useful meta description. Thank you, Google.

I am a fan of the Tiki test ads.

Human: Many brands already know TikTok drives sales. TikTok Search ads are a great way to attract traffic from qualified sources, and to get valuable keyword data.

Google: This is a big deal. Tiktok is testing advertisements in search engines. This is a large opportunity for brands to get qualified traffic.

That is the strongest and most human sounding summary of the bunch. I find it interesting that Google determined that this was a big deal because the word Big Deal is never represented within the text.

Twitter allows users to search for keywords in their direct messages.

Human: Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.

Google: This is a long time coming. Twitter folks are working on a DM search feature, so you can search your inbox for specific keywords.

Google has not provided the best summary for all of the incidents. The time is long, and sometimes it feels repetitive, such as squeezing the word “time” twice. At least it is not wrong.

How much will inhouse and agency search marketers earn in 2022?

Human: This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer.

Google: This survey looked at the median salaries for PPC specialists in the U.S. and the U.K. The poll was based on responses from 715 respondents.

That was probably the worst summary ever written by Google. It was boring. What is more troubling is that it is inaccurate.

The survey was not solely focused on median salaries. That was all I wrote. I forgot to mention the UK, so I do not know where that came from. This survey was conducted globally.

That was a failure by Google. The median salary issue has a larger context, it cannot output a summary from what the author (me) has input. The input / output theory does not account for the reference to the UK. That is a really oddball.

Meta rebrands products that are generated automatically for ad campaigns and shopping campaigns will start soon.

Human: Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.

Google: This is just a simple rebrand and making clear which of its products are automated. Also, the company is planning to launch a shopping campaign later this year.

I would reiterate that this is not an awesome statement. It is not something that is terrible and fairly accurate. Just make some tweaks, and you can get a decent meta description.

How does it explain why we care? I often use Google Docs to write my articles. I never considered using it to help improve my SERPs. It is alive, so it is still alive. If you struggle to write compelling meta descriptions (or excerpts or summaries) for your website content, simply hit the + button next to Summary in Google Docs. Summaries that are generated automatically are not always perfect, but they are a good rough draft that can help you write a compelling meta description.

Don’t use the summary that Google generates, it may be inaccurate, long, or something else that you should consider and may signal that you should give a deeper review of your content. You may also consider asking friends, your editor, or someone else to read it. Is the ad really saying what you intended it to say or what you would like it to say? If Google Docs cannot understand something, then it is possible that when you publish it neither Google Search can understand it.

Wait! Who wrote the meta description for this article? Who did it? I did that. Google’s list was too long.

It is a large event. Google began to automatically generate content summaries for users of Google Docs earlier this year. We want content writers to be able to write compelling meta descriptions for their websites.

It is excellent to know that Google Docs thinks this technology is very important.

So, summarise. You should take two people. The summary above that Google generated was merely a rough draft. After finishing my final edits, I removed the summary from Google Docs. I was curious to see if that would produce a new summary based on my revisions. They have done that.

This is very interesting technology that is arriving into Google Docs. Google Docs creates summaries automatically. I tested it on five articles I wrote recently and it worked surprisingly well.

First of all, it is too long! But, there is another problem. The technology is already in Google Docs. I would welcome it if we could delete the first sentence.

I believe that is the general pattern of these autogenerated Google Docs summaries. They are good generally, but not great.

Yes, Google Docs can certainly help you write your meta descriptions. This is more of a first attempt. Do not expect Google Docs to generate a great meta description for you. You might have the same luck with monkeys hitting keyboards. For the moment, human review, analysis, intuition, and creativity are still essential job requirements.