H1 tags are an essential part of your website. There are H1 tags that search engines use to learn the primary content of the web pages.

H1 has always been extremely important for SEO and still is a very important ranking factor.

In this article, we will learn how to make use of H1 tags, and what is the importance of it for SEO. We will also discuss some of the best practices that you can use to prepare catchy H1 tags.

So let’s get started!

What exactly is an h1 tag?

H1 tags are HTML elements that are used to define the heading of a webpage.

H1 tags are supported by all the major browsers. They include Chrome, Android, Firefox, Internet Explorer (IE), Opera, Safari, and many others.

There are usually around 6 headings that are meant to describe the content structure of a webpage. There are 6 headings: H1, H2, H3, and H6.

what an h1 html tag looks like
Image source: W3

The h1 tag is one of the most important parts of a webpage, and search engines use that element to find out what the topic of the page is.

A page on ‘data visualization tools’ needs an h1 tag, like the one shown below.

Visualization of data.

It is simple to understand the syntax of the h1 tag. The text you wish to display as the main page heading should be inserted between the opening and closing h1 tags –


What is an example of the H1 Tag?

This is a description of the H1 tag used on a page entitled ‘best mutual funds’.

What are the best mutual funds for me to invest in?

You must use your primary keywords in your heading tag, but you should not overdo it.

By analyzing the above example, some very good variations of H1 tags are:

Best mutual fund investments for 2021.

Best mutual funds that earn high returns.

Top five mutual funds that you should invest in 2021.

One bad example of over-optimized h1 tags that you should avoid is:

Top ten mutual funds: the best mutual funds for 2021.

Best mutual funds list for 2021 – the best mutual funds list.

Do not overuse your seed keyword in the heading tag.

H1 vs. H2 and the rest of the heading tags.

As we have said earlier, there are around 6 heading tags that you can use on your pages. These tags start with h1 and end at h6.

This heading is determined by the H1 tag. Then H6 is determined by the least important heading.

Use the correct heading tags in your content. The heading on the page should be listed in the h1 tag and the subheadings should be added in the h2 tag.

As for the other subheadings, they should all be added within the h3 to h6 tags.

How can I find an H1 tag on a website?

There are two ways to find the H1 tag on a website.

One method is to view the source code of the page. The other method is to use a seo tool.

You can find the h1 tag by using the code. Right-click on the page and click on View page source.

how to view h1 html in google chrome

So, press ctrl + f to enter ‘h1’. That is the one that will show you the h1 tag of the page.

h1 tag in source code

As a second method, you can use the SEOptimer H1 checker tool to extract all the H1 tags from a page.

h1 checker

Simply enter the URL of the page whose h1 tag you are interested in removing. Then the tool will quickly extract the tag from that page.

Besides, you can also use the SEOptimer site crawler to find all the missing H1 tags on your website.

What are the importance of h1 tags in SEO?

H1 tags are crucial for improving the organic presence of websites. Search engines use h1 tags to understand what the topic is that you are looking for.

When you use the primary keyword in the h1 tag, it helps the page rank well for that keyword.

There are several reasons why h1 tags are important for SEO.

It enhances the user experience.

H1 tags help readers understand what pages are about. They are an essential part of the hierarchy of the content on the web.

That is why search engines often pick out contents from the heading tag and display them as search snippets, even if there are no title tags.

The purpose of this document is to assist users to learn more about the topic of the document. They should decide whether they would like to read the entire document or not.

You can compare the h1 tags to newspaper headlines. If those articles attracted you, you should read the entire article. If they do not, ignore them.

That is what happens with h1 tags. Users can decide whether to read the contents of the page by reviewing the h1 tag.

There are a lot of catchy, engaging, and user-friendly H1 tags that you should always include on your site.

It helps Google and other search engines understand the page and the contents of that page.

Google and other search engines, such as Bing, Yahoo, Ask, etc., use the h1 tag to determine whether a page is relevant to the query that they are searching.

Search engine algorithms read and understand the topic of the webpage using the h1 tag.

So it is necessary that you use accurate, engaging, and search engine friendly H1 tags on every page of your website.

Improves the accessibility of services for visually impaired users.

In each web page there must be at least one h1 tag, identifying and explaining the main content of the page.

A list of heading tags can help visually impaired users navigate around the different sections of the page. The H1 tag is a navigational tool for screen readers. It allows them to find the main part of a page.

Ahead of your main content, place the h1 tag.

H1 tag best practices for H1 tag.

Here are some h1 tag best practices that you can use to improve your on-page SEO and increase your organic rankings.

H1 tags should include the keyword(s) that are the most important.

In the H1 tag, you must always include your main keyword.

On each page, you should have only one primary keyword that is used in the h1 tag.

how to find h1 tag

There is also a possibility to use synonyms of the main keyword in the subheadings.

Do not stuff h1 tags with keywords.

Do not overfill the heading tag with keywords.

If you do that, you might be penalized by search engines because they hate spam, and they may lower the ranking of pages that use black hat SEO techniques in order to improve organic rankings.

Multiple h1 tags are no longer an issue for Google.

Google’s John Mueller has confirmed that search engines algorithms do not negatively impact the rankings of a page that uses several H1 tags.

The best way to divide the time between one H1 and a relevant H2 is the best approach. That is what the W3C recommended.In this table, we have arranged H6 tags according to their importance.

W3C recommends that you use headings of the appropriate rank.

Use h1 tags to describe page titles.

If you are unable to think of a better page title, you may use the h1 tag as your page title.

A lot of WordPress site users use the h1 tag as the title of the page, and in turn it helps the pages rank highly in the search engines.

The aim is to improve the relevance of the document. When the page title and tag match, the overall relevancy score for the targeted search query improves. As a result, higher organic rankings become possible.

Be sure that the H1 tags are short.

The H1 tags are simple and short.

Do not use long title tags. The more words that you use to describe your page, the less weight they are given.

In this example, if you want to rank your page for the keyword ‘compare insurance quotes,’ your page heading should be ‘compare insurance quotes.’

An exact match of the keywords and the h1 tag greatly improves the on-page seo of your pages.

H1 tags are used to prompt clicks from the users.

H1 tags are not only for improving ranking. They are also responsible for acquiring clicks to the site and persuading people to read the contents of the page.

Sometimes H1 tags are displayed in search engine result pages. If your H1 tag is clickable and compelling, more people will click on it.

Higher clickthrough rates are the result of higher clickthrough rates. More CTRs mean more visits to your landing pages.

After a boost in organic traffic, people will be reading the content of your pages and taking the necessary actions that will result in more conversions.

So, in short, h1 tags are not just an ordinary HTML element. They help you rank your page, acquire more clicks, and convert more users to your product.

How do I add a WordPress H1 tag?

If you want to add the h1 tag in WordPress, click on the “+” icon in the Gutenberg editor and click on the “heading” option. That’s what you’ll see in the image below.

how to add h1 in wordpress

By clicking on “Change heading level,” select “h1” from the options.

how to add h1 in wordpress step 2

How do I add a Wix H1 Tag?

When you are ready to add a H1 tag to your Wix site, click on the “+” icon on the left side of the Wix Editor.

Then, go to “text” and select the heading 1 option, as shown in the image below.

how to add h1 in wix

How can I insert a Shopify h1 tag?

It is possible to add an H1 tag to your Shopify store theme by going to “Customize Your Theme” option.

Click on “add section” and choose ‘custom HTML’. Then add the following code:

H1 for your own custom build!

how to add h1 in shopify

All pages in Shopify use the h1 tag automatically. If you change the title tag, it will automatically change to the h1 tag.

Summary of the H1 tag.

It does not matter whether you are a newbie at SEO or a highly experienced seo practitioner. The h1 tag guide below is intended for all people.

As far as we are concerned, the h1 tag is a fundamental element that is the key to your content marketing strategy. Also, ensure that all your pages of your site include the appropriate H1 tags. It is not just about improving seo. It also helps in improving user experience and conversions.

Start using the powerful h1 tags to boost your SEO, and rank very high in the organic search.