In November 2022, we evaluated participants of the search engine optimization sector to figure out just how much they bill for search engine optimization solutions.

Below are the leading 10 takeaways:

  1. 78.2% of Search engine optimizations bill month-to-month retainers for some or every one of their solutions.
  2. 54.5% of Search engine optimizations just use one prices version (i.e., per hour, retainer, or per-project).
  3. $ 501–$ 1,000 is one of the most preferred month-to-month retainer.
  4. $ 75–$ 100 is one of the most preferred per hour price.
  5. $ 2,501–$ 5,000 is one of the most preferred per-project price.
  6. Fewer than 1 in 10 Search engine optimizations (9.9%) bill greater than $150/hour.
  7. Agencies and also professionals bill dramatically greater than consultants.
  8. There’s a clear favorable connection in between experience and also prices. (Surprising, right?)
  9. Local Search engine optimizations bill much less than those with international customers.
  10. Search engine optimizations based in India, Central America, and also South America bill the the very least.

Let’s have a look at each prices version in even more information.

Sidenote.

We had 439 entries in overall. Nevertheless, after evaluating them, we eliminated 89, as they were either replicates or spam. For instance, several participants provided a site they plainly really did not very own (e.g., google.com) or had absolutely nothing to do with search engine optimization. If a participant’s website really did not plainly use search engine optimization solutions, we eliminated them from our example.

34.8% of participants value some or every one of their job by the hr.

We located that $75–$ 100 per hr is one of the most preferred per hour price for Search engine optimizations, with 24% of participants billing this price.

Survey results: SEO hourly pricing

47% of participants bill in between $75 and also $200 per hr.

90% cost $150/hour or much less, and also just 4.1% command a per hour price of $201 +.

Below’s a failure of per hour prices by area:

Survey results: SEO hourly pricing (by region)

There is one clear outlier right here: India.

We located 85.7% of India-based Search engine optimizations bill a per hour price of $30 or much less. The staying 14.3% remain in the $51–$ 60 variety.

Sidenote.

We really did not have much information for some areas, so take the outcomes with a pinch of salt. Additionally, the factor for organizing Germany, France, Italy, Netherlands, and also Spain with each other is that they’re the only European nations (besides the U.K.) with a GDP of 1 trillion or more. I assumed it would certainly interest see if the numbers for those nations were various from the remainder of Europe.

Checking Out united state and also Canada information alone, 66.7% cost $75– 200/hour– over two-thirds!

Do search engine optimization companies bill even more per hr than consultants?

Yes.

Survey results: SEO hourly pricing (by business type)

58.7% and also 58.8% of search engine optimization companies and also professionals specifically regulate $75+/ hr, contrasted to just 36.6% of consultants.

Nevertheless, one of the most typical per hour price for search engine optimization companies and also consultants coincides: $75– 100/hour.

For search engine optimization professionals, it’s $100– 150/hour.

If we think all evaluated Search engine optimizations bill the top end of their prices rate (e.g., $150, from $100–$ 150), after that take the ordinary per hour price for every part (Company, Freelance, Working As A Consultant), right here’s what we obtain:

  • Working as a consultants: $171.18/ hr, typically.
  • Agencies: $98.90/ hr, typically.
  • Consultants: $71.59/ hr, typically.

By these statistics, the per hour price billed by search engine optimization professionals is greater than dual that of search engine optimization consultants.

Do even more seasoned Search engine optimizations make a whole lot even more per hr?

Yes, they do.

Survey results: SEO hourly pricing (by time in business)

$ 73.05 is the ordinary per hour price for Search engine optimizations that have stayed in business for 2 years or much less.

This leaps to $97.11 for those that’ve stayed in business for 2– 4 years, $102.03 for 5– ten years, and also $118.35 for 10+ years.

So it appears that experience and also performance history play an important function when it concerns per hour revenues.

Do those providing solutions globally cost extra per hr than those offering regional markets?

Yes, a little.

Survey results: SEO hourly pricing (local vs. worldwide)

Typically, those providing their solutions in your area make $93.89/ hr, whereas those offering the globally market make $106.69/ hr.

That’s a distinction of 13.6%.

78.2% of participants bill a regular monthly retainer for some or every one of their job.

We located that $501–$ 1,000 monthly is one of the most preferred month-to-month retainer price for Search engine optimizations, with 20.4% of participants billing this price.

Survey results: SEO monthly retainer pricing

42.8% of participants bill in between $501 and also $2,000 per month.

68.8% cost $2,000/ month or much less, indicating just 31.2% command retainers of $2,001 +.

Below’s a failure of month-to-month retainer prices by area:

Survey results: SEO monthly retainer pricing (by region)

Once more, India is a clear outlier right here.

76% of India-based Search engine optimizations bill $1,000 or much less monthly. The staying 24% cost in between $2,001 and also $10,000.

Checking out united state and also Canada information alone, 79.1% cost at the very least $1,001 monthly– some command as high as $25,001–$ 50,000 per month!

Do search engine optimization companies bill even more monthly than consultants?

Yes.

Survey results: SEO monthly retainer pricing (by business type)

57.4% of search engine optimization companies regulate $1,001+/ month, contrasted to just 32.2% of consultants.

Nevertheless, professionals make one of the most, with 70.6% regulating $1,001+/ month.

One of the most typical month-to-month retainer variety for search engine optimization companies is $500–$ 1,000/ month. For professionals, it’s $2,501–$ 5,000.

For consultants, it’s $251–$ 500/month and also $101–$ 500/month.

If we think all evaluated Search engine optimizations bill the top end of their prices rate (e.g., $1,500, from $1,001–$ 1,500), and afterwards take the ordinary month-to-month retainer price for every part (Company, Freelance, Working As A Consultant), right here’s what we obtain:

  • Agencies: $3,209/ month, typically.
  • Working as a consultants: $3,250/ month, typically.
  • Consultants: $1,348.63/ month, typically.

By these statistics, the month-to-month retainer variety billed by search engine optimization companies and also professionals is practically dual that of search engine optimization consultants.

Do even more seasoned Search engine optimizations bill a whole lot even more per month?

Yes, they do.

Survey results: SEO monthly retainer pricing (by time in business)

$ 1,540.52 is the ordinary retainer price for Search engine optimizations that have actually stayed in business for 2 years or much less.

This leaps to $2,023.13 for those that have actually stayed in business for 2+ years. That’s around 33% greater than those that have actually stayed in business for 2 years or much less.

However the large dive follows 5 years in service. The ordinary retainer for those in service for 5– ten years is $3,648.28– greater than double the price of those in service for 2 years or much less.

After this, points level off rather. As a matter of fact, we saw a decrease in revenues for those that have actually stayed in business for 10+ years. Nevertheless, this is most likely because of us not having a great deal of information for this part.

Do those providing solutions globally cost extra monthly than those offering regional markets?

Yes.

Survey results: SEO monthly retainer pricing (local vs. worldwide)

Those providing their solutions in your area bill $1,557.08/ month, typically. Whereas those offering the globally market make $3,473.74/ month.

That’s a substantial distinction of 123.1%.

48.9% of participants bill a per-project charge for some or every one of their job.

We located that $2,501–$ 5,000 is one of the most preferred per-project charge, with 21.2% of participants billing this price.

Survey results: SEO per-project rates

60.6% of participants bill $1,001 or even more.

50.6% cost $2,000 or much less, indicating that less than fifty percent of participants regulate per-project charges of $2,001 +.

Below’s a failure of per-project prices by area:

Survey results: SEO per-project rates (by region)

Yep, you presumed it– India is the outlier.

93.75% of India-based Search engine optimizations bill $1,500 or much less. The staying 6.25% cost in between $2,001 and also $2,500.

Checking out the United State and also Canada alone, 83.3% cost at the very least $1,001. Some also bill as high as $50,001–$ 75,000 per job.

Do search engine optimization companies bill even more per job than consultants?

Yes.

Survey results: SEO per-project rates (by business type)

73.3% of search engine optimization companies regulate $1,001+ per job, contrasted to just 64% of professionals and also 40.68% of consultants.

One of the most typical per-project charge for consultants is $101–$ 250. For search engine optimization companies, it’s $2,501–$ 5,000. As well as for professionals, it’s $5,001–$ 10,000.

If we think all evaluated Search engine optimizations bill the top end of their prices rate (e.g., $1,500, from $1,001– 1,500), and afterwards take the ordinary per-project price for every part (Company, Freelance, Working As A Consultant), right here’s what we obtain:

  • Agencies: $ 9,507.84/ month, typically.
  • Working as a consultants: $ 8,685.53/ month, typically.
  • Consultants: $ 2,348.63/ month, typically.

By these statistics, the per-project charge billed by search engine optimization companies is greater than 4X that of search engine optimization consultants, typically.

Do even more seasoned Search engine optimizations bill a whole lot even more per job?

Yes, they do.

Survey results: SEO per-project rates (by time in business)

$ 1,881.73 is the ordinary per-project charge billed by those that’ve stayed in business for 2 years or much less.

This leaps to $2,242.71 for those that’ve stayed in business for 2+ years and afterwards to $9,087.31 for those that’ve stayed in business 5– 10 years.

Do those providing solutions globally cost extra per job than those offering regional markets?

Yes– dramatically extra!

Survey results: SEO per-project rates (local vs. worldwide)

On standard, those providing their solutions in your area bill $5,723.53 per job, whereas those offering the globally market cost $8,056.56.

That’s a substantial distinction of 40.80%.

Final thoughts

My hope is that this information will certainly aid Search engine optimizations to quit undercharging for their solutions. Yes, the financial overview might look stark now, however recognize that search engine optimization is an useful ability. Do not hesitate to bill what you deserve.

Obtained inquiries? Sound me on Twitter.





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