Cuboid Marketing allows you to advertise on Reddit. At scale you can send personalized Reddit messages. The key is how should people write these messages. How can we get that high response rate? So, how can you close the deal without sounding like a spammer?

In this blog post, I’ll share some tactics that our most successful users have used. These tactics will help you write messages that convert on Reddit.

🔍 Everything starts with targeting the right users

No matter how good your message is, if you are messaging the wrong group, it matters very much.
📝 Before you start messaging, make sure that your targeting is pitch-perfect!


💬 Keep the message short, and try to initiate a response

The first initial message should be sent to the potential lead in order to generate a response from that lead. You should not try to sell something in the first message. So, just write a quick hook to convince the person who is interested in hearing your message.
📝 Remember, to make a sale you need initiative from the both sides!

Example: Hi there! I saw your comment on the r/[subreddit]. How did your experience with reddit ads go?


🗣️ Convert through conversation

The best conversion results will be shown in the third and fourth messages.
First, initiate a conversation. Then provide some value. Then, after that, when you can provide value, your conversion will be much easier (cold outreach 101).
📝 Never try to sell in the first message, unless you have a pretty good use case for it.


🧩 Use personalization variables (but don’t overuse them)

When people send us personalized messages, we’ve seen a 60% higher response rate to our messages. Whenever I set up variables, I use [username-humanized] and [subreddit] variables.
Try to stay away from utilizing all the personalization variables, because it will make the person whom you are messaging look unnatural. Keep your place neat, clean and natural.
📝 Make sure you’re not using the usual messaging template we provide in the examples “Hey [USERNAME], I noticed you were talking about [KEYWORD] in r/[SUBREDDIT]…”, as it’s pretty overused by now.


🙂 Never use emojis

The Emojis that are in the RedditDMS are very unnatural and completely spammy.
Make sure that you are not using them.
📝 This doesn’t apply for emoticons.
I also use them sometimes.


🧬 Never use link shorteners

Reddit does not allow you to send links that are shortened. Sometimes the messages are caught in the spam filter and they never arrive at the destination.
Bit.ly links often mean, “I’m spamming”.


📣 Some messaging tactics from our community

1.Reddit marketing is permission-based.

One of the members in our Discord community, Femto, started using ‘Permission-based marketing’ with our in-house tool and reported that he got some amazing results with it.

He just told me, and I quote it:


2. Approach them like you would for a satisfied user of your product.

Sometimes it works pretty well if you are targeting people who are seeking alternatives to your product.
So lets say you are targeting all those people who have negative opinions about Robinhood apps or requested alternative options to Robinhood.
You could try to reach out to them by suggesting that they should use your competitor app, or by presenting yourself as a customer who is satisfied.
Remember that you should not be pushy in this approach.


3. Invite the people to your subreddit!

We have seen some very impressive conversion rates when you build your own Reddit community and migrate your potential leads to that community.