Instagram and also Facebook (currently called Meta) might be possessed by the very same moms and dad firm, however both social systems are various– extremely various. For the laid-back individual, this does not matter much past choice. (I need to restrict myself from Instagram scrolling with a 15-minute everyday restriction, for example, however I have not logged right into my individual Facebook in years and also have not intended to.)

But for marketing professionals wanting to expand natural reach, it is essential to recognize Instagram vs. Facebook for your company objectives to determine which system functions best for you and also exactly how to utilize each efficiently.

facebook and instagram logos side by side

Comparable forms, very same white accent, extremely various feelings despite these logo designs.

In this summary, we’ll cover the vital distinctions in between Instagram and also Facebook, consisting of:

Let’s beginning with some history details.

Instagram vs Facebook: Background

People love both of these socials media: According to Hootsuite, 14.5% of energetic social networks individuals report Facebook as their favored social media, while 14.6% pick Instagram. This should not be a shock. Both Instagram and also Facebook have actually been foundation social systems for a years currently.

However the systems were developed with various objectives in mind in extremely various atmospheres, and also it’s an excellent suggestion to recognize that prior to we enter the distinctions today. Below’s a fast summary.

Year Founded20102004
FoundersKevin Systrom and also Mike KriegerMark Zuckerberg, Eduardo Saverin, and also Dustin Moskovitz
Founding LocationSilicon Valley, CACambridge, MA
TaglineCapture and also share the globe’s momentsMove quick together
Initial MediumMobileWebsite

These systems were developed a couple of years apart, however Instagram was released after the launch and also market saturation of the apple iphone introduced the mobile-first age and also after Facebook’s surge to prestige transformed our partnerships with social networks.

image grab from the social network with the movie title over it

Instagram released the very same year The Social media network appeared.

Now allowed’s enter the vital Instagram vs. Facebook distinctions you require to understand.

Instagram vs Facebook: Audiences

Both social networks networks have massive target markets around the globe. Instagram and also Facebook struck 1 billion individuals in 7.7 and 8.7 years, respectively, and also they have actually remained to expand considering that.

chart that shows how long it took different social sites to hit 1 billion users

The moment socials media required to get to 1 billion individuals, by means of Statista.

Still, there are some distinctions– consisting of the variety of individuals and also demographics of individuals.

Variety of users

Both Facebook and also Instagram have considerable individuals, however Facebook’s target market is dramatically larger. Facebook has 2.9 billion regular monthly individuals, while Instagram has 2 billion regular monthly individuals.

chart that shows most popular social networks by usage

It is essential to keep in mind that Facebook’s individual development has actually leveled in the last five years, while Instagram has actually remained to expand progressively.

Age and also sex identification of users

For both Facebook and also Instagram, the minimal age to develop an account is 13 years of ages. This is essential to keep in mind for marketing professionals since it suggests that there are children on both systems.

Still, young adults under 18 compose just regarding 7% of Instagram individuals. Greater than 60% of Instagram individuals are 18-34 years of ages, with ladies composing the minor bulk for this age array.

That suggests if you’re targeting potential customers in their 20s and also very early 30s– particularly ladies in this age array– Instagram is a fantastic area to reach your target market.

chart showing percentage of users on instagram by age

Instagram individuals by age by means of Statista

Facebook, on the various other hand, alters older, with males composing the bulk. Near 50% of Facebook individuals are in between the ages of 25 and also 44. Virtually 30% of all Facebook individuals are males in between the ages of 25 and also 44.

So if you’re wanting to get to males in these age, it’s an excellent suggestion to check out Facebook.

chart showing facebook users by gender

Facebook individuals by age by means of Statista

Location of users

Both social systems are utilized by individuals internationally, and also their use per nation is rather constant. As a matter of fact, Instagram and also Facebook have the very same leading 4 nations in regards to the variety of individuals: India, Indonesia, Brazil, and also the USA.

As a whole, you do not require to make location-based choices in between Instagram and also Facebook. However it’s an excellent suggestion to verify the details nation or area that you’re targeting. For example, there is some distinction in social networks use in between individuals that reside in country, rural, and also metropolitan locations. According to PEW research, Facebook is one of the most frequently utilized social networks network in backwoods, simply over YouTube.

Instagram vs Facebook: Engagement

Knowing your target market and also possible target market is wonderful, however as a marketing expert, you understand that interaction is exactly how to figure out whether your social media strategy works.

Kinds of engagement

The essential involvements for the Instagram algorithm are:

  • Likes
  • Comments
  • Saves
  • Profile visits
  • Time invested in page

instagram algorithm engagement importance

The essential involvements for the Facebook formula are:

  • Reactions
  • Comments
  • Shares
  • Link clicks
  • Time invested in page

Engagement benchmarks

The variety of involvements serves to track and also gauge your natural social method, however it’s excellent to understand criteria, as well. The social organizing and also reporting system Hootsuite assessed social networks articles to figure out interaction criteria for natural Facebook and also Instagram articles.

Below are some ordinary interaction criteria for Facebook:

  • Article interaction vs web page followers for all blog post kinds is 0.07%.
  • Picture blog post interaction vs web page followers is 0.12%
  • Video blog post interaction vs web page followers is 0.08%.
  • Web link blog post interaction vs web page followers is 0.04%.
  • Condition blog post interaction vs web page followers is 0.11%.

As you can see, picture articles and also condition articles have the greatest interaction prices. You ought to still examine this out with your target market, however preferring those post kinds is a fantastic area to begin.

Below are some ordinary interaction price criteria for Instagram:

  • Involvement price for all blog post kinds is 0.54%.
  • Involvement price for picture articles is 0.46%.
  • Involvement price for video clip articles is 0.61%.
  • Involvement price for slide carousel articles is 0.62%.

Once again, slide carousel and also video clip articles are a fantastic area to begin whether you’re establishing an Instagram for your brand name or revitalizing an existing web page.

It’s additionally worth keeping in mind that the ordinary interaction prices on Instagram are greater than Facebook. This is an excellent tip that it’s not constantly ideal to contrast your involvements on one system vs. the various other considering that individuals utilize Facebook and also Instagram in a different way.

Time invested in Instagram vs Facebook

Remember when I confessed that I need to set up a restriction on just how much time I invest in Instagram? I’m not the just one that locates the system addicting: In 2014, individuals invested approximately 11.7 hours on Instagram every month.

That’s absolutely nothing contrasted to Facebook, however. Customers invested 19.7 hours each month generally on this system.

instagram vs facebook average time spent on the platform or in the app each month per user

Which’s per individual!

That’s a great deal of chance for you to involve your target market– as long as you’re advertising and also sharing the right content from your brand name’s account.

Instagram vs. Facebook: Content

There are several factors to open up a social media sites application. You can open it out of routine when you’re tired, out of inquisitiveness when you’re wanting to see what family and friends depend on, or out of requirement when you’re taking into consideration an acquisition and also wish to see the item at work.

It’s difficult to understand what your target market is trying to find each and every single time they log right into Facebook or Instagram, however you can utilize existing information to make some enlightened hunches– and also some even more attractive material.

Below’s what Facebook users often tend to seek on the system:

  • 54% seek amusing or amusing material.
  • 55% comply with or research study brand names and also items.
  • 59% maintain to day with information and also present occasions.
  • 71% message family and friends.
  • 64% blog post or share pictures and also video clips.instagram post from a bakery in MA

The majority of people most likely to Facebook to communicate with family and friends. This suggests you’ll wish to make certain to make your company web page isn’t an interruption– prevent being as well salesy there, and also attempt rather to be conversational.

And also right here’s what Instagram users often tend to seek on the system:

  • 61% seek amusing or amusing material.
  • 62% comply with or research study brand names and also items.
  • 51% maintain to day with information and also present occasions.
  • 51% message family and friends.
  • 70% blog post or share pictures and also video clips.

As you can see, even more individuals are relying on Instagram to research study brand names and also items. That’s an excellent signal to utilize this social media to highlight item evaluations and also consumer testimonies with great deals of pictures and also video clips.

Kinds of content

The most significant distinction in between Instagram and also Facebook material is that Instagram articles need a picture or a video clip. Facebook permits various kinds of material, consisting of text-only articles, web link sharing, and also extra. Below’s a fast evaluation of the material you can share on Instagram vs Facebook.

Kinds of material that you can share Instagram:

  • Photos. Instagram articles include pictures or video clip material. While pictures do often tend to obtain much less interaction, that does not indicate you wish to avoid them completely. Rather, select slide carousel articles to share great deals of images at the same time for far better interaction.
  • Stories. Instagram Stories are ephemeral video clip or image articles that obtain great deals of interaction– not in little component since they’re the very first articles you see on top of your Instagram feed. This is a fantastic area to re-share material where consumers have actually identified your brand name.
  • Instagram Live. Instagram Live enables you to take place video clip and also involve with your consumers in real-time, which is a fantastic method to provide Q&A s or obtain individuals associated with item statements.
  • Reels. Instagram Reels are 15- or 30-second video clips that can obtain lots of reach on Instagram. Unlike Instagram Tale material, Reels survive your feed. And also, they’re an excellent area to re-share TikTok material if you’re developing it.

facebook reels examples

Below’s the sort of material that you can share on Facebook:

  • Condition updates. You can utilize condition updates to share articles with message, pictures, video clips, and also also web links to your account feed.
  • Occasions. You can establish Facebook occasions for any type of in-person or digital shows that you’re running to make sure that your fans can see and also RSVP to go to.
  • Live. Facebook Live resembles Instagram Live– it provides a method to program and also involve your complying with in actual time.
  • Pictures or video clips. While Instagram is an extra aesthetic network, Facebook still permits pictures and also video clips. And also Facebook individuals still desire them. So make certain to share brand name pictures, items, and also also behind the curtain material right here.

product post from furniture company floyd

Furnishings firm Floyd makes use of Facebook condition updates with pictures and also web links to allow fans understand when products are back in supply.

Instagram vs Facebook: Industries

To be clear, an organization in any type of market can develop an account and also expand a complying with on Instagram or on Facebook. However particular sectors are much better fit to one system or the various other.

Industries on Instagram

The sectors that often tend to execute well on Instagram are ones that conveniently offer themselves to the aesthetic nature of the material, the straight links with consumers that system allows, and also the solid social media influencer market.

That consists of:

  • Health and wellness and also elegance: Not just is the elegance market unbelievably aesthetic, however it’s unbelievably individual. As a matter of fact, Harvard Service Institution located that 67% of elegance customers seek to influencers to discover brand-new items. This makes Instagram a piece of cake for expanding your natural following and also growing brand awareness.
  • Garments and also accessory brand names: Like the elegance market, style counts greatly on visuals in advertising. Likewise, like the elegance market, influencers play a big duty in expanding style brand names on social networks. 50% of Instagram seek to influencers for clothing or clothes ideas.
  • Food and also dining establishments: Among the factors that the food market does so well on Instagram is the method the system urges user-generated content. Food brand names can allow their consumers promote them– which, as we understand, is constantly a lot extra reliable.

instagram post from a bakery in MA


Industries on Facebook

Here are a couple of sectors where Facebook functions especially well for expanding natural complying with and also urging interaction:

  • Property: Remember that the group of Facebook individuals is a little bit older than Instagram which the system permits aesthetic material in addition to web link sharing, something that is vital to a market like real estate.
  • Traveling: Like property, traveling is so aesthetic and also depends on web links and also even more details than is typically offered in Instagram’s material styles. Hootsuite located that traveling web pages on Facebook made approximately 591,000 perceptions, contrasted to 351,000 account brows through to take a trip company accounts on Instagram.
  • Education and learning: Facebook is one of the most frequently utilized social networks system for educational marketing. This can be since the ordinary age of the Facebook individual is older– therefore most likely to be a moms and dad with a youngster registered in institution. In any case, if you’re benefiting an ed-tech firm or greater ed organization, it deserves evaluating out with your account.

school social media post on facebook


Service kinds on Instagram and also Facebook

While any type of company kind can expand a complying with on Instagram and also Facebook, some are much better fit to the systems and also most likely to do well than others. Business-to-consumer brand names often tend to have even more success expanding natural social followings on any type of systems, however particularly Instagram and also Facebook. When you think about the nature of the link– whether it’s online video clips or account-to-account interactions and also exchanges– this makes good sense.

One company kind that should absolutely get on both Facebook and also Instagram? Ecommerce. Instagram and also Facebook both sustain straight sales, and also they’re both unbelievably reliable. However extra marketing professionals report that Instagram has the greatest ROI when offering items.

social media sites with highest roi

Instagram vs Facebook: Advertising

Your natural method for Instagram and also Facebook ought to be independent of your advertising and marketing method. However it ought to be corresponding. The even more you expand and also discover your natural target market, the extra you’ll have the ability to target your advertising and marketing if you do determine to run advertisements on either system.

Below are the kinds of Instagram ads you can utilize:

  • Picture ads
  • Instagram Tale ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Explore ads
  • Instagram Purchasing ads
  • Reels ads

And right here is a summary of Facebook ad types:

  • Picture ads
  • Video ads
  • Carousel
  • Instant Experience
  • Collection
  • Facebook Lead ads
  • Slideshow
  • Facebook Carrier ads

facebook messenger ad example

Facebook Carrier advertisement example

Instagram vs Facebook: You do not need to choose

Most individuals get on upwards of 5 social networks systems, so if you do wind up preferring Facebook over Instagram or seeing even more success on one than the various other, possibilities are you’ll still be getting to an excellent part of your desired target market somewhat.

However the bright side is that you do not truly require to pick. Utilize the distinctions over to identify your method for every system to make certain you’re taking advantage of your time and also your material on both Instagram and also Facebook.

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