In order to answer the question, “Is TikTok a good marketing tool?”, you should consider some of its benefits. Its large audience spans 155 countries and includes people from all age groups, making it an excellent choice for bringing brand awareness to a whole new audience. What’s more, TikTok’s primary user base is very young, with 25 percent of users being aged 10-19, and 22 percent between 20 and 29. In addition to reaching new customers, this platform is also a great way to repurpose videos that are created for other social media platforms.
TikTok allows users to create their own content
If you’re a video content producer, you’ll want to check out TikTok. The new app has a vast user base, boasting more than eight hundred million users from 155 countries, and two billion downloads across the Google Play Store and Apple App store. In the last three quarters, it was the most downloaded app on the App store, only trailing behind WhatsApp and Facebook Messenger.
TikTok is growing very quickly, with its ad format proving to be an instant hit. The company reports that its Q4 2019 revenue grew by 300% compared to the same period a year ago. The ads are similar to those that appear before YouTube videos. The video will play for about 15 seconds, and users can skip over them if they don’t like the content. In addition, advertisers pay for every impression their videos receive.
In addition to user-generated content, TikTok also curates other people’s videos and places them on its For You page. The platform determines what content is relevant to users based on their engagement and interest. The site is also committed to creating educational content for its users. This is a vital part of the TikTok experience and should be prioritized for brand awareness. There are plenty of categories for users to explore when creating their videos.
Businesses should consider using TikTok as an advertising platform. The site’s viral algorithm rewards users with content that appeals to their audience. Even if the video is created by a user with zero followers, it could still receive millions of views. With TikTok’s high engagement rate, marketers can create significant buzz with TikTok campaigns. While TikTok’s user base is primarily youthful, the potential for marketing campaigns is considerable.
In order to use TikTok to create brand awareness, it is imperative to identify the audience that it is targeting. Many of the younger demographics are active on the platform, with millennials being the largest users. While many of these individuals are devoted to sharing videos, it is still a good idea to identify the exact demographic that TikTok targets before starting a campaign. It is also critical for marketers to know that TikTok is widely used by millennials and is becoming increasingly popular.
It has a high engagement rate
The best way to use TikTok for your brand is to understand its audience. The platform allows brands to produce content that appeals to this specific group, such as a video of a boyfriend surprising his girlfriend in college. For example, if you are a menswear brand, the hashtag #couchboy is probably going to be very relevant to your brand. In this case, you should target the US audience as your top territory, and make sure that your content is relevant to the area. Besides being authentic, you should also understand when your followers are active.
One of the biggest reasons for the high engagement rate on TikTok is the size of its audience. Brands can reach a global audience with TikTok, as its user base is highly diverse. The number of TikTok users is growing every year, and the number of users is only expected to increase. In 2020, TikTok users will be at least 19 percent larger than they are today.
Engagement rates are a key indicator of the success of your TikTok account. The high engagement rate is directly proportional to how much your audience is involved. It is usually higher if you have a large following. Justin Bieber has experienced engagement rates as high as 49 percent. Engagement rates on TikTok can fluctuate wildly, so experiment with various types of content to see which one gets the highest engagement rates.
Other ways to increase your TikTok engagement rate are to use the TikTok Duo feature. This feature allows you to collaborate with other users or to extract part of another video. This is a great way to increase engagement rates and visibility. The Duo feature will automatically alert the TikTok creator community. By using the Duo feature, you can create your own version of a trend, and follow other users. By using the Keyhole analytics platform, you can also vet your influencers and understand their share of voice.
The viral nature of TikTok means that even accounts with no followers can achieve millions of views. With careful planning, marketers can generate significant buzz by incorporating their product promotions into their TikTok videos. And it’s not just teenagers that are engaging on TikTok – users of all ages are joining the TikTok trend. You can see the countless benefits for your brand by implementing an influencer marketing strategy.
It allows users to repurpose videos produced for other social media channels
If you are looking for a way to use videos produced for other platforms to promote your business, repurposing them is a great idea. While you should make sure you have the necessary video production skills and follow best practices when using repurposed videos, they can also serve as organic content on your social media channels. Facebook, for example, is the largest social network for videos with over 2.89 billion monthly active users.
If you already have a video that has been produced for another platform, you can transcribe it and publish it on your website. It can be embedded on your site to attract new traffic or reinforce your message. The Rule of Seven in marketing states that buyers need to hear the message seven times before making a decision. By publishing quality content in many places, you can teach people to regard you as an expert in your field.
Repurposing video content is a great way to save time and get more mileage out of it. Depending on the type of content you are producing, this process will vary from channel to channel, but if you have a video with a longer duration, it may be easier to use it on YouTube. You will also need to consider the length and aspect ratio. Once you know your video’s “specs,” repurposing it on different channels will be easier than you may think.
You can use video clips for other platforms by overlaying them over images or photos. You can even use video quotes for graphics. For example, you can create an infographic out of a video quote and post it on a social media platform. Alternatively, you can embed your video on a blog post or share it across multiple websites. You can also repurpose the video content you produce for Facebook or Instagram and use it in other ways as an ad.
Repurposing video content is a great way to avoid wasting valuable content. The most popular social media sites are heavily video-centric. Repurposing video content for other channels can save time and money. Video content has endless value when it comes to boosting brand recognition. It can be a great way to generate attention-grabbing content and make your business stand out from the rest.
It can be used by small businesses
If you’re wondering whether TikTok is a good marketing tool for small businesses, you’re in luck. It’s one of the fastest growing social media platforms, with more than 100 million active users in the United States alone. This app, which allows users to post short videos of up to 60 seconds, values diverse and relatable content more than followers. The platform also attracts a younger crowd, with users typically aged 18-34, with a quarter of users between 45-64.
In fact, TikTok recently launched a Back-to-Business Program to support small businesses by providing ad credits of up to $100 million. The credits are good until December 31, 2020, and TikTok will match additional ad spending by small businesses up to $2,000 per business. While it may seem that TikTok is a marketing tool for small businesses, you should not overspend if you’re looking to get the most out of the app.
TikTok’s platform is designed specifically for small businesses, with a range of tools to help you get started and maximize your efforts. The company has an in-depth Small Business Resource Center that is packed with free tools and guides, including video templates, step-by-step guides, data-backed success stories, and upcoming events. While you might be wondering whether TikTok is a good marketing tool for small businesses, it is a great way to get your feet wet and start making new connections.
TikTok’s self-serve advertising platform allows businesses to create video ads with very little editing experience. The ads are automatically inserted into the personalized feeds of its users. Because of the unique nature of TikTok’s algorithm, you’ll need to create high-quality content in order to be seen and heard. TikTok ads should be short and focused, with sound and a similar look and sound.
If you’re unsure of how to use TikTok, consider checking out a few other videos to see if your target audience is active on the site. TikTok is not just for kids anymore, with 38% of users in the US being over 30 years old. And with the low competition, it’s a great place to start a paid strategy. You can reach a lot of people for very little money.