The best part of this content marketing tool is that it presents the results in a visual form which is termed as a search cloud.
From the search cloud, marketers can get the result classified into categories corresponding to the 5Ws and the ‘can’, ‘are’, ‘how’, and ‘will’ questions.
Let’s take an example to better understand how this tool can help you. Suppose you run a digital marketing agency and cater to different clients. One client from the automobile industry hired you to increase their sales.
You can know how to do keyword research journey from this tool to find out what the potential customers are looking for in their next car and later use tools like SEMrush to select particular keywords. This will help you design your content to increase conversions (here car sales).
Why is finding questions your customers are asking important for marketers?
Why marketers should consider using TopicCuboid to find the best answers?
Marketers must integrate ‘TopicCuboid’s in their content marketing research because:
- It helps you understand your audience
- Optimizes your keyword research
- Helps in getting more organic traffic
- Increases conversions
- Improves content marketing strategies
We will elaborate on each of these points in the following sections-
Benefits of using TopicCuboid Keyword Research
1. Helps you understand your Audience
This is perhaps the most important aspect of drafting content or designing a content strategy. You need to first know your audience before you attempt to lure them to your offerings. Knowing them, particularly their needs are essential to attract them to your brand’s products.
TopicCuboid is the tool that enables you to do that. This tool enables you to include the exact information that your audience is looking for. It provides a very unique insight into the customer’s needs that you won’t be able to get from other tools like Google analytics.
Whenever you are starting the work of a client you can easily conduct brief market research on their existing customers and their competitors to create effective marketing proposals.
Note that, when people turn to the internet for answers they look for information that is very personal. A tool like TopicCuboid can present you with these searches so that you can include the information they have been searching for. This will allow you to provide value to your audience and will help you get more attention.
2. Optimize your Keyword Research
Use ‘TopicCuboid’ to gather the questions that people are asking related to your product. When you have obtained the list, narrow down this list by deciding which questions you would like to answer.
One way of narrowing down the list of questions is by doing keyword research. For the questions that appeal to you most conduct keyword research by using tools such as Ahrefs or SEMrush. This will enable you to get the monthly search volumes.
Once you get the monthly search volumes for particular keywords or queries you can decide which queries you would like to answer. You can go with both generic keywords and long-tail keywords to get more traffic. Remember that while generic keywords may have more search volume, long-tail keywords may get you quality traffic that maybe lead to more conversions.
3) Optimize long-tail Keywords
Long-tail keywords are great both for newbie bloggers as well as established sites.
For newbie bloggers, long-tail keywords offer the benefit of low competition, whereas for established websites long-tail keywords can bring in relevant traffic. Now, if you can optimize long tail keywords this will reap more benefits regardless of who you.
TopicCuboid keyword research that can do that for you.
Let’s take an example to understand how this tool can help. Suppose you want to write an article about cervical cancer. You can use ‘TopicCuboid’ to get the questions people are asking related to this. Some questions may be:
- What are the symptoms of cervical cancer?
- What are the treatments for cervical cancer?
- How to prevent cervical cancer?
- What causes cervical cancer?
From this list of questions, you are getting a list of long-tail keywords such as symptoms of cervical cancer, treatment options for cervical cancer, and causes of cervical cancer.
Another great benefit of using this tool is that you can directly implement the search queries into your content. The search queries can be included in the subheadings to better optimize your content.
4. Get more Organic Traffic
For certain keywords like ‘software sales,’ you may find that the cost is a bit steep for paid advertisements. Again, a bit more research will show you that people are actually clicking more on organic listings for the ‘software sales’ keyword rather than on the paid advertisements.
If you want to bring in more organic traffic to your website than ‘TopicCuboid’ can help you with that, as it can provide you some amazing content ideas. It can also provide you with long-tail keywords. Long-tail keywords when used properly in the content can attract organic traffic.
Just consult the list of questions people are asking and see the phrases that they are using.
These phrases are nothing but your long-tail keywords. These can be included in your landing pages, FAQs, and Guides to generate organic traffic.
5. Get your Articles in Google’s Featured Snippets
It is quite possible you have come across Google’s featured snippet.
Whenever someone enters a query in Google, it pulls out a small bit of information from websites. These are excerpts that Google collects from websites and presents it to the user. Google snippet tries to provide answers to the user’s query without the need for the user to visit a website.
For example, if I search for ‘How to play the guitar?’ Google will generate a snippet highlighting the steps to do the same. It looks something like this:
- Identify the guitar parts
- Hold the guitar in the correct manner
- Tune your guitar
It will also highlight the website from which it pulled the information. In this case, it’s wikiHow.
Getting featured in Google’s snippet can skyrocket your organic traffic because it is the first website the search engine is highlighting. Needless to say, getting in the snippet will also position you as an expert on what the user asked.
Now the question is how can you get featured in Google’s snippet? The first step would be to craft your content in the form of a list. The second step is to have clear and concise content under each heading of the list. Remember, it is highly important that you optimize your content for both generic and long-tail keywords.
Again, if you are able to provide a short glimpse of the answer the user is looking for it improves your chances of getting featured. There are also some technical requirements (SEO) to get your website on Google’s snippet. You can take the help of your SEO experts for that.
6. Increase conversions with TopicCuboid Keyword Research
You can be sure that people are looking for the answers to the questions that TopicCuboid tool is generating.
This helps you create articles, blogs, and guides to give these people the answer.
Just to make sure that you give an eye-catching title to your blogs so that when people search for the relevant questions they find your web page and click on it. After coming to your landing page they must find what the headline promised.
If the landing page is successful in answering the question the user searched for they are more likely to convert and take your desired action.
Your landing page must provide:
- A viable solution to the challenge that the user is facing.
- Valuable information to your audience.
- Story of your product or service to make them interested in buying them.
- Good testimonials to gain credibility.
- Structured content for easy navigation and readability.
All these points will increase your conversion rates.
Start your Q&A content journey with Cuboid Marketing
We will work with you to identify and action the following:
- Identify the burning questions asked by your customers
- Identify questions which you can answer which are easy to rank for in terms of keyword difficulty.
- Write 500-1500 Words SEO Articles to answer selected questions
- We aim to write 1 SEO article per day as part of a package.
- We will also render 1 Youtube Video in relation to that article, this will allow you to further in terms of SEO
Contact us below to discuss a suitable package for your business: