Reddit is the self-proclaimed front page of the internet and has over 5 billion views per month. There is now the 7th largest website in the US and an enormous opportunity for savvy business owners and content creators. Do you need a new way to position yourself as an expert and reach people who have an interest in your niche?

So, if you do that, this guide is for you. What an immense opportunity that is, to not have a Reddit approach built into your marketing strategy. In this article, we’ll take a look at Reddit, and then dive into how you can promote your business on this social network. It is important that we go over it.

  1. What does Reddit do? What should you know?
  2. Here is a general overview of marketing strategy’s and things to keep in mind.
  3. These are ten actionable tactics that you can swipe and start using today.
  4. Reddit related marketing tools that will simplify your life.

So, without further ado, let’s jump into it! 👇

Reddit 101: How does Reddit work?

Reddit is the world’s largest social news site, with all the users who contribute. Any registered user can post content they find interesting to any of Reddit’s thousands of communities. reddit website Every Reddit community is called a subreddit.

There are literally communities for just about anything and everything. From communities discussing cute pictures of cats, to communities debating geopolitics.

You can comment, discuss, and upvote every subreddit. What the top users have most voted on gets promoted to more and more people. Top content in every subreddit has a chance of getting to /r/all.

This is the real front page of Reddit, and it only contains the best posts and replies from all Reddit communities. So just like on other social networks, the reddit algorithm helps users find your post if you have plenty of upvotes.

If you want to increase your chances of being seen, buy Reddit upvotes to boost your post to a larger audience.

Before we get into Reddit marketing, there is one question that keeps popping up.

Does Reddit really belong on social media?

Reddit is not quite as popular as other social media sites like Facebook, Twitter, and Instagram, but it still falls under the umbrella of social media.

The key distinction between Reddit and other sites is Reddit’s reliance on communities. Instead of log onto Facebook and scroll through a never-ending, seemingly random feed, Reddit users log onto their favorite communities and discuss what they are passionate about and build relationships with people who share those passions.

Because people are focused on social groups and personalization of content, marketing on Reddit is different, and much more difficult, than marketing elsewhere.

So now that you’ve been familiar with how Reddit works, let’s go into marketing on Reddit.

Things that you should keep in mind when marketing on Reddit.

Reddit is very well-known for refusing to allow any kind of ads, and that’s one of the reasons why it has become a huge success.

Nobody wants to be marketed to.

When it comes to marketing on Reddit, you should be mindful of the user. You want to market authentically and from the perspective of a user at all times.

Here is a list of some of the most important things that you should do in order to do this effectively.

1. Join the groups that you’ll be marketing to.

work from home community on reddit

You will not get anywhere on Reddit if you are not a true and active member.

So, join Reddit and become an active member of the community before you post a comment to promote it.

What is the reason why?

It is very rare for redditor to trust an account that only posts promotional content. So you must always contribute in different ways before you take on any kind of promotional angle.

When you are creating your account, you should verify that it’s under your pseudonym and not a real name.

Then, if it is interesting, join the subreddits, and try your best to contribute authentically to them. Do not become a leech.

It may take a few months for people to earn good karma and reputation, but it is essential to properly position yourself to contribute to the cause before expecting anything in return.

If you don’t have the time to be a true member, a good place to start is to buy an existing reddit account with karma.

These are socially verified accounts that you can use to gather the social proof that you need to successfully run a marketing campaign.

2. Be sure to respect the Subreddit rules.

Rules for /r/natureisfuckinglit subreddit.

Rules for /r/natureisfuckinglit subreddit.

On each reddit, there are guidelines for you to follow in the right sidebar.

If you break any of the rules, you will be banned. All mods are very strict about these rules, so ensure that anything that you post clearly follows them.

If you violate these rules, you risk being banned in that area, or even worse, you risk getting banned across the entire site. Is that true? Tsk.

3. Avoid using direct self-promotion.

It’s important to note that self-promotion is frowned upon unless you contribute beforehand to the community you are promoting on.

This means that you must not just spam any subreddit with posts about your business, even if it’s not related at all.

There are likely to be times when mods ignore and delete those posts, regardless of how many times they’ve been posted before.

Worse still, you will not be able to achieve any Reddit PR with this method, because your posts are not really adding value to the community.

In this regard, any successful Reddit marketing strategy should depend on adding true value to the communities that it is targeting.

There is no way around this, but it is definitely possible.

You are now reading this.

4. You should post original content that is yours.

You are a human, and you are not a content machine.

Nobody wants to see random articles, containing no commentary. Nobody wants to see an online shopping page.

Add a lot of personality into any content you put up on Reddit, that’s how to stand out and look real.

Advertising with advertising-style copy does not work. You need a genuine, user-first content strategy in order to succeed.

5. Give more than you receive.

The 80/20 rule applies on Reddit.

So you should be giving away 4x more than you are self-promoting on Reddit. If you don’t do that, you’ll be considered a shill and users will not trust your account.

Remember that being generous on Reddit means leaving meaningful comments, upvoting positive content, and engaging with peers while you expect nothing in return.

6. Write your letter to your audience.

Every subreddit on Reddit has its own language, style & voice.

Whereas an average /r/wallstreetbets comment looks like it was written by an ape 🦧.

The average /r/askhistorians comment needs to be fully cited.

If you are interested in engaging with a community, make sure to understand the traditions and mannerisms specific to that subreddit.

Before you contribute, browse the feed and become familiar with the lingo.

Learn more: Guerilla Marketing on Reddit

You should know the Reddit marketing techniques.

Do a program titled “ask me anything” (ama).

Obama's AMA on Reddit

The image that Obama posted on Reddit is of the ama.

  • Are you an influential celebrity or brand?
  • Do you work in a field that is very interesting or controversial?
  • Do you do something that is really cool or interesting?

You might be perfectly ready to run an AMA on /r/Iama.

We encourage people who do cool things.

It is possible for posters to tell about themselves and invite people to ask questions. Users ask questions, and it is very common for those posters to receive a lot of traffic and traction because of all the attention that they receive.

This is a popular way for celebrities, game developers, professionals & other influential people to promote themselves online, heck, even Obama had one!

Use monitoring apps to monitor people.

Do you think that you are trying to protect your reputation on Reddit? Use a tool like Brand24 or Mention to be notified anytime your product, company or industry is mentioned on Reddit.

Also, swoop in and contribute valuable advice in order that you can continue to become authoritative and competent.

You should be implementing the 80/20 rule, so that you can namedrop your brand whenever it’s appropriate and useful in the conversation. Do you want someone to do this work for you? There are lots of businesses out there that take care of Reddit reputation management. It is important for you to focus on your products and services, while your online reputation grows organically.

Find out about a thread that contains product recommendations based on your niche.

More and more subreddits are established in niche’s. Subreddits are used to promote and review great products.

Look at /r/femalefashionadvice, one of the largest online communities for women to share fashion tips, tricks, outfits of the day & more.

A sample sample of a product that is recommended on the forum /r/femalefashionadvice.

A sample sample of a product that is recommended on the forum /r/femalefashionadvice.

Every week they have a recent purchases thread where redditors share their recent pickups with the rest of the community.

You might also be selling one-of-a-kind fashion accessories. When you do this, you might throw your hat in the ring and get noticed. So as to become visible in these kinds of subreddits, you do not need to spam or post irrelevant content. Follow what I’ve outlined above.

Is there another subreddit where other reddits are expecting products? Here are a few more.

  • /r/ThriftStoreHauls
  • /r/Frugal
  • /r/ecycle
  • /r/Barter
  • /r/BookHaul
  • /r/DVDCollection
  • /r/Flipping
  • /r/TheArtifice
  • /r/VintageTees
  • /r/muglife
  • /r/frugalmalefashion
  • /r/FrugalFemaleFashion
  • /r/DiscountedProducts
  • /r/MakeupAddiction
  • /r/deals
  • /r/DealsReddit
  • /r/shutupandtakemymoney

Start by adding one or two relevant subreddits to your morning browsing. This will help you identify whether there is an opportunity for your brand to be valuable.

Learn more: What is the Best Time to Post on Reddit?

Demonstrate that you have the solution or the expertise.

Businesses are able to solve problems.

It’s fixing a pain point for someone somewhere.

So, that is why people are going to pay for your solution.

When you do that, you should first search on Reddit for people who are describing the problems that you have solved.

So here’s a simple example: let’s say that you sell ecommerce development services. One of the best ways to prospect is to find out what questions potential customers ask you, and answer them by DMing or by commenting.

This method reveals some questions that you can target based on this method.

r/webdev post r/seo postr/wordpress post

Run ads that are paid.

There are some paid ads that are on Reddit and they can either be hit or miss for brands. You need great copy to attract people and a voice that the readers love.

paid ads on reddit

There is a simple strategy here.

  1. Create a list of the communities you want to target.
  2. Try using copy/url variations until you get great results.

But keep in mind, the best Reddit ads are highly personal and speak directly to their audiences.

Oftentimes, brands have dedicated Reddit accounts and engage with the target communities that they’re targeting.

Start hosting subreddits.

If you plan to implement a more community-first approach to marketing within your company, starting a subreddit could be a good idea. It is a way for you to stay connected to your customers and to continuously receive feedback and ideas from them. Do not forget that running a community is never a case of “setting it and forgetting it”.

It’s an active and very happy community that needs lots of work to maintain.

Reddit is the place to learn all about the marketing tools that you should use.

There are many tools that can help you market your products on Reddit. We covered some of them in-depth in this blog post and this one.

Here are some examples of some of the best ones.

Later I will talk about reddit.

It is not easy to schedule posts on Reddit like you would for Facebook, Twitter or Instagram. There is no one ‘feed’ to which everything goes. Later I will talk about reddit. makes the process simple and has great features to make running your marketing campaigns simpler for everyone.

Subreddit statistics.

Are you considering posting your next submission to be cross-posted? Before you start searching for a citation, check out subredditstats. subreddit stats SubredditStats has a handy search function, which will pull up the most related subreddits to the one you’ve entered. Here’s what we got when we put in the /r/travel subreddit.

related subreddit stats by keyword and users

That’s a very useful tool to get some more subreddit information. When I need it, it has helped me find some subreddits to cross post to in a pinch.


karmalb for checking karma on reddit

Karmalb is a leaderboard that’s similar to the subreddit analysis leaderboards we’ve reviewed in the past. But this tool is entirely focused on users. On the leaderboards there are key statistics about the most active people on Reddit, including Karma & Age statistics. It’s a fantastic way to find influential people and top contributors in your niche.

Cuboid Marketing is the new business model.

It is scary to venture into the marketing on Reddit with no professional help.

That is why we started cuboid marketing.

It’s our in-house team of Reddit marketing experts, and we are especially adept at working with up-and-coming companies.

We are the ones that take care of all the technical aspects, and we set up affordable, high-quality marketing campaigns in order for you to grow your company.

If you’re not sure where to start, please start chatting with us. We will be glad to help you!

Wow! You got all the way to the bottom of this blog post 🎉

Congrats. So, you are now more prepared to experiment with marketing on this social network.

We have covered the following topics in this blog post:.

  1. Top 10 top tips on promoting your business on Reddit.
  2. What are the high level strategies that you should use?
  3. I have some ideas of what tactics & tricks you should use to get started on Reddit.
  4. There are tools to make marketing on Reddit much easier.

I hope that you found this post helpful. Did you notice anything missing? Leave a comment below if you have any questions or ideas.