What if you could create one piece of content and then repurpose it to use across various marketing channels, while saving you time and still providing value?
The good news is that you can!
As a marketing expert, I am a huge fan of using what I call the “macro to micro” method. That is, I say one long piece of content, such as a blog post, and then I break it into smaller pieces of content, such as a blog post. It involves using this longer form of content and pulling small amounts from it, so that you are not necessarily writing new content, but instead you are utilizing what you already have there.
Follow the steps below in order to implement this strategy in your business.
Write a blog post.
First things first: Decide what topic you are going to write about. Struggling to find a topic that you can write about? I always recommend brainstorming the problems or issues that your target market is facing and then write a blog post that solves those problems or issues. You can make sure that you are giving value to your audience by identifying areas where they could use your support. Then your content is the one that gives that support.
To give you an example, I recently published a blog post about how to work on your business rather than in it after realizing that there were so many entrepreneurs out there who don’t spend enough time internally developing their business to help it grow and instead only focusing on completing the tasks that they need to for their clients and customers.
After you decide on what topic to write your post about, once you are certain that you are going to write it, you can use Quillbot’s fluency mode, where you can change the flow of your post and fix any grammatical errors, and that is what I did.
You can write about your business or event as many as 10,000 characters. That is the perfect amount to write a blog post. It is okay to read through Quillbot’s suggestions, and if everything looks good to you, you can move on to the next step.
So, draft the newsletter.
On average, a newsletter is shorter than a blog post, so that is the next thing you should do. I encourage you to think about the main points of the blog post and highlight those in the newsletter, but then drive people to the link of the full blog post so that they can read it for more information.
In the above example, I list three recommendations for your business: develop a marketing strategy that wows your audience; network like your life depends on it; and generate leads and sell your hearts out.
As a result, because I have listed all three steps, I would suggest setting up the newsletter so that you leave the introduction paragraph. However, if you find that it’s too long, you could write a brief explanation of each. Then you should also put a call to action at the end of each paragraph to encourage your subscribers to read the full blog post, because they will need that additional information.
In short, you are condensing the content of your blog post in order to remove the information that is not absolutely necessary for the subscriber to understand. If you think that your newsletter needs some tweaking, Quillbot’s concise phrasing tool is a great tool to create short, concise sentences.
So here is the perfect newsletter that you are going to send, to the end of the process.
Create posts on social media.
The key with creating social media posts is to take that condensed newsletter that you wrote and write a short yet punchy post from it.
It is possible to present a main topic or problem, then share the easy and quick steps to solve that problem. Then ask your audience to help you if they have any further questions about it. One other social media post that I thought about writing for this blog post is this:
When you dedicate your time to work on your business and not just on it, you’ll be able to grow your business and take it to a higher level.
I’m not sure where to start with that. Follow these four suggestions:
1) Plan out a marketing strategy that truly impresses your audience.
2) Make sure to network, as your life depends on it.
3) You must generate leads in order to sell your heart out.
Check out my latest blog post here to learn more about each of these pillars.
See? It covers the overall message, and it does not get too “in the weeds” and wordy. And, because I really want to make sure that I write my post the right way, I like using QuillBot’s paraphrasing tool in the Standard mode:
So voila! You have just published the perfect social media post.
Marketing is all about working smarter, not harder, and that’s exactly what this macro to micro method achieves for you. Save your time while still providing valuable value to your audience? So, I say that it is a win-win situation. It is about working smarter, not harder. That is exactly what the macro to micro method is designed to do for you. Save your time while still providing valuable value to your audience? I would call that a win-win situation.