Seven Google alerts SEOs need to stay on top of everything!

30The second summary is to say.

  • The landscape of search engines is very dynamic and it is almost impossible to stay up to date.
  • Sometimes, SEO and Search Marketer’s emails are overwhelming. They are also useful tools which allow you to stay up to date with industry developments and keep an eye out for competition.
  • These must-have, free Google email alerts will notify you when your site traffic drops or spikes, when your site is hacked, or when there’s a manual penalty applied to your site

It is difficult to perform Seo and Search Marketing, because their locations are scattered all over. The best thing to do is set up email notifications. That way, you will always stay on top. Notifying people of these essential email alerts includes reputation monitoring alerts, competitors’ social media activity, new backlinks, and more. Both Google Analytics and Google Search Console send email alerts. And this is absolutely essential for every website owner. This article covers the basics of setting up.

What makes email alerts beneficial?

If it is important for you to set up a separate email inbox, it is a good idea to keep this archive separate from your business emails. It is also a good idea to add that inbox to your smartphone mail app to ensure you can keep an eye on it when you are on the road.

  • Email alerts are hard to miss: I love dashboards that consolidate multiple sources of data under one roof but life gets too fast too often and I can neglect my dashboard for weeks in a row. You will receive a notification via email. Even if I do not have time to read an email, I can quickly scan it while scrolling through new emails. In that way, I can quickly see if the email needs my attention right away.
  • Emails get archived: This creates an ever-growing database of everything that has ever been happening with my site. I can search through my archives at any time to see what has occurred, and I can attribute any changes in traffic to some alert.
  • Email operators can be free: You can set up a free inbox at Gmail in seconds and continue using it for free for years until you run out of free space.

Use Google Analytics to get alerts.

Knowing when you are losing traffic is crucial for your organic visibility. It is the fundamental step behind a crucial SEO task called SEO maintenance

Google Analytics offers a custom alerts feature allowing you to get notified if anything weird is happening with your traffic.

How do you accomplish this?

Login to your Google Analytics dashboard > Customization > Custom Alerts > Click “Manage custom alerts” > Click “NEW ALERT”

1. The tool Google Analytics gives traffic drop alerts.

There are various ways you can set up traffic drop alerts in Google Analytics. This is the most basic one. Set up some of the criteria that trigger the email alert. For example, set up the criteria that triggers the email alert.

  • Establish traffic sources that will go to Google.
  • I have setup only one trigger in order to be simple. It will notify me when my organic traffic drops below an unusual level.

Source: Screenshot by the author.

Don’t forget to check the box that says “Send me an email when this alert triggers” to receive an email notification once your traffic drops below a certain level.

Set a percentage of the loss so you will not have to modify the threshold to allow traffic to grow.

Source: Screenshot by the author.

2. Referral alerts or spike alerts for traffic.

If one of your content assets goes viral, you want to know about it. If you do that, you can keep watching to see if it spreads further, and to help the content spread even more. You can reply to comments.

If your product is mentioned by an influencer on social media and people begin typing your name in order to go and buy something from you, you should know immediately.

That is why this alert is an excellent idea.

You may exclude Google from your traffic sources to ensure that organic growth and declines do not affect your numbers.

Source: Screenshot by the author.

3. Prior to the 2019 Revenue Drop Alert.

Finally, if you have Google Analytics for ecommerce set up, make sure to create this alert.

This one allows traffic to come from all sources. Select Revenue in the dropdown menu. Again, you are free to determine what proportions of your loss it is. 

Take some time to estimate the time you are going to be notified. Think about your slower days and months. Think about the normal revenue declines.

Source: Screenshot by the author. 

There are also several more web analytics solutions, many of which also offer email notifications, so it doesn’t have to be Google Analytics.

4. Low load time alert.

Google Analytics records how long your pages take to load, and provides you with reports on that metric. You can see which pages are slower. Keep an eye on your page load times as it always has been important to determine the ranking factor. 

So, when Google Analytics sends notifications when the page load time suddenly drops, your dev team can quickly diagnose the problem.

Source: Screenshot by the author. 

You will receive alerts from the Google Search Console.

The default option in Google’s search console is to receive email alerts of important changes or issues. You don’t have to set them up. All you need is to verify your site with Google’s Search Console (here’s how).

The search engine will alert you to three important events.

5. You should be aware of Malware.

When your site is hacked, you want to know immediately because it is a potential reputation crisis or any private data leak.

The malware alerts from Google are invaluable. If you want to check your site regularly you should use the search console. Here is one of those reasons. The Malware Notification Service provided by Google is both the fastest and most accurate on the market. Now, they are free.

Source: Screenshot by the author. 

Monitoring your own website changes is also a good idea since you will be immediately notified if any code or text is injected on your pages so you can fix and avoid getting your site into Google’s “hacked sites” list.

6. An internal error alert is necessary.

If Google notices an unusual spike in indexation issues or internal errors, you will get an email from Search Console.

Source: Screenshot by the author. 

There are a few more monitoring solutions that will alert you as soon as your site is down or broken. I still recommend checking out those, even if they are not marketing alerts.

7. Alert for manual penalty.

If your behavior is affected by manual penalties, Google will notify you by email in order to quickly address the problem. As much as I wish you never experience any of those things, you can feel reassured that you will be notified about them if they do.


Getting notified is the best way to resolve any problems quickly, in order to avoid permanent damage. Be alerted to traffic drops, site attacks, competitor’s social media activity, new links, and more.