In today’s fast-changing social media landscape, businesses are provided with new tools and opportunities to talk to their audience. Cuboid marketing keeps ahead of the curve and stay updated with all the things that happen in the industry.
In order to help you keep up with the latest social media news and updates, we’ve put together some important social media news and updates for you on Instagram, YouTube, and Twitter, and we will continue doing that until 2021. We hope that this list will help you better understand how to take advantage of new opportunities and change your business and social media strategy.
We have written a short blog on what particular functionality in influencer marketing means. We discuss the advantages brands and content creators have. So now let’s see what is happening on social media today.
What will Instagram update in 2021?
Everyone knows that Instagram always has so many new features and updates. That means that it can sometimes be difficult to keep track of all of the news. We grouped the data by the number of months in which a particular feature was added. First, we’ll show you all the latest Instagram updates. We’ll then show you other updates that will be implemented on the platform up to the begging of 2021.
It will be December 2021.
Instagram badges for users who have used the service.
One of its latest features is Instagram badges for users who have used the service., designed to help content creators make money on Instagram. One influencer should be accompanied by badges. These are monetary tips that the viewers can purchase in order to support their favorite creators. As of now, Instagram has begun rolling out badges for live among all eligible creators in the U.S.
I am able to find opportunities and benefits. Badges are the new money concept on Instagram. You can receive extra recognition and money for your content.
You can experiment with adding favorites and putting them in chronological order in your feed.
Instagram head Adam Mosseri has shed some light on the company’s plans to bring back the chronological order in feed. The platform is currently testing two versions of that feature. As planned, there will be a new way for people to manage who sees the first Instagram posts. There also might be an option to view things in chronological order.
I am able to find opportunities and benefits. It will be a big change to Instagram’s algorithm that allows users to have more control over their feeds and to see the content in the order that they prefer.
Add your sticker to the grid.
They now have the ability to post their stories and add the sticker that is for adding another person’s story to that list, inviting other friends to post their stories. This sticker allows you to create a public thread in your Instagram stories. Creators will be able to allow their followers to post their own photos in their stories.
I am able to find opportunities and benefits. It is a new way for creators to get involved with their followers and create a sense of a close-knit community on Instagram.
That will be in October 2021.
Link to Instagram Stories.
The game that everyone has been waiting for has finally arrived. In October, Instagram announced that they were giving the ability to add direct links in stories to everyone. Previously, the platform allowed only accounts with 10,000+ followers to use the Link Sticker in their Instagram stories. However, those are abilities that all users now have.
I am able to find opportunities and benefits. Creators of any size, like nano-influencers, are now able to benefit from link sharing and potentially work with more brands.
The new “collab” option.
The “Collab” option allows users to collaborate on content in a new and easy way. Influencers are invited to invite other Instagram users to create feed posts and reels for mutual benefit. Instagram announced that content creators and business owners are now permitted to co-author feed posts and reels. This is what will be posted on each of the creators’ Instagram feeds. As you go, you should also share with others likes, comments, and views.
I am able to find opportunities and benefits. The ‘Colab’ feature allows content creators and business owners to connect with other creators. That provides them with more discoverability than the standard tagging feature for posts and stories. Brands will rely on influencers in a new way to communicate with a larger audience of engaged users.
New partnerships, featuring many new partnerships.
Instagram experiments with new partnership features to give influencers and brands more opportunities to connect on the social media network effectively. First, they’re rolling out a separate folder for direct messages that is designated just for partnership messages. It can be easy to overlook a good opportunity to partner with someone who is perfect for you, so this feature aims to help you solve that problem.
Next, a new way to partner with brands is also being tested. The aim of this feature is to help influencers get discovered more efficiently by businesses. By adding brands that they are willing to work with to their preferred “brands list,” creators will have priority over other companies when they are searching for new partners.
I am able to find opportunities and benefits. Instagram is working hard to make it easier for creators and brands to collaborate with each other. It allows users to test new features in order to make possible partnerships more effective and fruitful.
It will be September 2021.
Google Map Search.
In September, Instagram has launched a live test of a new ‘Google Map Search.’ feature, which was only available for Australia’s and New Zealand’s users. This new feature enables users to search for businesses and locations on the in-app map. Using the web, users can search for restaurants, cafes, retail stores, entertainment venues, and other places of interest.
I am able to find opportunities and benefits. One of the good things about this new option is that it can help businesses increase their visibility. People can find places to stay directly from Instagram. On top of that, map search allows visitors to create more content that is relevant to that area.
Rip the swipe-up link.
So, by swiping, you can bring your audience from your Instagram profile to your website. It is still possible to select that option. However, as far as I know, the platform replaced swipes with stickers.
I am able to find opportunities and benefits. Now content creators are able to customize their messages and include new stickers in different sizes and styles. You are also permitted to put these stickers links anywhere on your stories.
New “limitations” feature.
The new “limits” feature is aimed at protecting celebrities and creators from abusive messages and comments. It is now possible to restrict the numbers of DMs and comments that people send to those who do not belong to their list of followers or to those who recently joined it. Despite the fact that the feature is only for public figures, it is available to all Instagram users worldwide.
I am able to find opportunities and benefits. Instagram wants to protect its users from abuse and explains that creators and public figures often receive unwanted comments and DMs. The new feature is aimed at protecting the users from hate and bullying, and to allow them to have more control over their experience on the platform.
Translation of text in stories.
Instagram has been able to translate texts into post captions, comments, and user bios since 2016. Similarly, in 2021, they added the ability to automatically translate the text of stories. This is what will happen: From now on, when you see text in a story that has been overlayed in a language that is not set in your app as the main language, Instagram will provide a “see translation” notification.
I am able to find opportunities and benefits. These new functionalities are beneficial to businesses that operate in global markets. Users can now see the translation of the texts of the stories that their favorite people write.
This is a feature that helps people find out about businesses that are owned by black people.
In 2020, Instagram noticed an increase in the number of businesses in the U.S. that included “Black-owned” or “Black-led” to their profiles, while 1.3 million posts on the platform supported “Black-owned” or “Black-led” businesses. Instagram has recently added new functionality that allows users to find black owned businesses more quickly.
I am able to find opportunities and benefits. Instagram makes some changes in order to promote Black-owned Businesses on its platform. This label is designed to display diversity and increase opportunities for such businesses to become discoverable on Instagram.
By June 2021.
A new affiliate program is now available!
In By June 2021., Instagram announced its new affiliate marketing program. A native affiliate tool can enable content creators to discover new products, tell their followers about those products, and earn commissions for the sales they make through their apps.
I am able to find opportunities and benefits. The Instagram affiliate program makes it easier for influencers to earn money for their creativity and talent by helping people promote products. Some users can also buy products while supporting influencers that they like and who follow.
Behind the scenes of how Instagram works.
Instagram has revealed more about how its algorithm works. Well, Adam Mosseri explains that there is no such thing as “the Instagram algorithm,” and he wants to dispel that myth. The thing is that Instagram works using a range of different algorithms and processes, each of them having its own purpose.
When it comes to feeding and telling stories, the most critical signals that we can send across these spaces, in rough order of importance, are:
- Information about this post.
- Information about the man who wrote this post.
- It is your activity.
- Is it possible that you have acted on other people’s accounts?
Instagram decides on a hierarchy for ranking the Explore Grid. It takes into consideration the following elements, in rough order of importance:
- Information about this post.
- Your previous interactions with the user posting on the forum (if you have already acted with them).
- It is your activity.
- Information about the man who wrote this post.
I am able to find opportunities and benefits. The bottom line is that there is not any update or new feature that can help you. There is no opportunity there. If you do more research on how Instagram works, you may learn more about how Instagram works, which may help users improve their experience using Instagram.
On May 20, 2021.
Instagram insight update.
Instagram has added new tracking capabilities for reels and lives.
- For Reels. You may use the data to track the effectiveness of your content. You can track the effectiveness of your content by likes, comments, saves, shares, plays, and accounts reached.
- For Lives. Users can now check the accounts that have been reached, and see the share, comments, and peak simultaneously.
I am able to find opportunities and benefits. The creators of content will have more tools to analyze how well their content is performing. As a result, they will be able to create more compelling and resonant messages.
So, the next celebration should be held on April 2021.
Story caption sticker.
Instagram has added the ability to convert words into text in stories with a new Caption sticker. So far people can only use the app in English, but it will eventually be extended to other languages. All our speech is now automatically transformed into written speech, so it is available to wider audiences, like deaf people and native English speakers.
I am able to find opportunities and benefits. The platform is continually improving its ability to optimize the content on Instagram by adding new features. Users across the web are now able to engage with creators’ content thanks to the new caption sticker.
A way to disable audio and video on Instagram Live.
Users can now mute their microphones and turn off the video during Instagram Live. At some point, the platform will likely turn the live stream into something similar to audio chat rooms, like the recently popular Clubhouse app.
I am able to find opportunities and benefits. Instagram users can now use the Instagram Social Audio Tool, which is a great way to attract new audiences to the platform. It also offers creators an exciting new way to interact with their followers.
My digital magazine on Instagram.
As one of the discussed social media current events, Instagram releases the first edition of ‘Instagram Insider,’ a new digital magazine that contains all the latest content trends, examples with captivating images, tips, and influential creators to follow on Instagram. The magazine is also available in pdf format.
I am able to find opportunities and benefits. The magazine will bring more exposure to Instagram creators and provide the audience with top accounts that are inspired by them.
It will be March 2021.
Rooms that are live.
Instagram now allows you to stream with up to three guests at a time, as opposed to previously being able to stream with a single person. Rooms that are live. encourage live communication via the platforms providing new ways to engage Instagram audiences.
I am able to find opportunities and benefits. People use live rooms to help them become creative and collaborate more. Creators are able to host q&a sessions, talk shows, and tutorials in order to reach new audiences and engage with the community.
A feature that was recently removed.
The “Recently Deleted” feature helps users better manage their content and get their deleted photos and videos back. The content that has been recently deleted must be returned within 30 days. At that time, it will be automatically deleted.
I am able to find opportunities and benefits. It is important that you are protected from hacking. You should consider what happens when hackers gain access to someone else’s account and delete photos and videos, and this can be beneficial for creators, too. If a user wants to delete or restore the account, they must also confirm that they are the account owner through text or email.
The next month is January 2021.
A powerful dashboard for performance tracking.
2021 started with a release of Professional Dashboard designed to help creators and businesses track their performance, use professional tools, and discover educational content. Even though some of these sources were already available, Instagram has finally brought them together in one place to make it easier for users to find the tools that they need. The Professional Dashboard is open to all account types on Instagram (both business and creator).
I am able to find opportunities and benefits. Professional dashboards give creators and businesses the tools they need. This new technology supports small businesses and empowers influencers to earn more and grow using their creativity.
YouTube Update 2021:.
Last year brought a lot of changes to the video platform that influencers YouTube marketing. You can learn more about the most significant YouTube updates in four categories: YouTube studio, monetization, community, and other improvements. Some of these articles about social media marketing will certainly open up new opportunities for content creators and businesses.
YouTube Studio is the main place to work.
YouTube has been completely redesigned for creators.
The platform introduced a new website for YouTube creators, where they can learn more about all the programs, tools, and features built for those who produce content. On this site, Vloggers can find out how to write tutorials, how to write rules, tips, and answers to frequently asked questions.
I am able to find opportunities and benefits. The Youtube for Creators website is a vital source of information for YouTubers who want to become successful. As they learn about all the important topics, they can create a community, grow their channel, and make money on the platform.
Youtube studio will set up creator demographics.
In 2021, the platform released the Creator & Artist Survey, which was a questionnaire for U.S.-based creators and artists. The survey asked for information on race, ethnicity, gender, and sexual orientation. The goal of the survey was to make sure that YouTube is a safe and inclusive digital space for everyone. As of now, that survey is available in the YouTube studio settings section under the heading ‘Generator Demographics’.
I am able to find opportunities and benefits. Youtube wants to understand better how many people are using its video-sharing platform. And they want to make sure that it works for all equally.
Automatically make video chapters.
Those who use YouTube Studio is the main place to work. can now add automatic video chapters for their videos. Using these video chapters, viewers can jump quickly to the video section that they are interested in. As an experiment, a feature that could be used on all eligible videos was implemented in 2020.
I am able to find opportunities and benefits. A new tool for Youtube creators will help them save time during the upload process. I think that chapters allow you to have a better viewing experience, especially when you watch very long videos.
YouTube Monetization is a way to get money from YouTube.
When monetizing creators, they should require 2-step verification.
Starting November 1, YouTube made it mandatory for all creators who receive money for monetizing their work to enable 2-step verification to access YouTube Studio or YouTube Studio Content Manager.
I am able to find opportunities and benefits. This new update is a response to the increasing number of cases in which hackers attacked YouTube creators. The 2-step verification is meant to protect YouTube channels from malicious attacks.
YouTube Community and Comments on this article.
Do your own dislikes count?
In November, YouTube made it so that people can not like you anymore. This indicates that the dislike button is staying. Only channel owners are allowed to see the number of dislikes for their videos. You creators can find these articles in YouTube Studio.
I am able to find opportunities and benefits. This is another effort to make YouTube more inclusive. The goal of that platform is to eliminate hate and harassment, and to reduce the number of hate attacks that some YouTube creators experience on a daily basis. People can still dislike videos, in order to tell creators what content they do not like. However, as the YouTube team wrote, they found that viewers were less likely to use the dislike button to drive up the negative count when they didn’t see the numbers.
Expanding the number of community posts to more channels.
YouTube rolled out Community posts to all channels with over 500 subscribers, while previously, this limit accounted for 1,000 subscribers. I’m going to mention some channels that have recently reached 500 subscribers. It may take up to 1 week for you to access the community posts. Also, the community tab was replaced by a discussion tab.
I am able to find opportunities and benefits. Youtube offers a wider group of creators the opportunity to use this function in order to better interact with their audience and build a close-knit community.
There are new daily limits for custom thumbnails.
Youtube also added limits to the number of thumbnails that creators can upload on their channels within 24 hours. There will be a warning message if you try to exceed the size of the thumbnail. This update will allow you to decrease the number of thumbnails needed for review.
I am able to find opportunities and benefits. Youtube is very focused on reducing spam and abuse, so that the platform will become a better and safer place for everyone.
Other YouTube Updates that you may like:
Short videos on YouTube.
YouTube shorts, short-form videos that are between 15 and 60 seconds long, are a great way for anyone to connect with new audiences via a smartphone. Youtube is the most useful tool for making short videos and interacting with the audience in a new and engaging way. Everyone is allowed to watch shorts and to make them using Youtube’s tools, available on the Youtube app worldwide.
I am able to find opportunities and benefits. Assuming that tiktok and Instagram reels are very popular, short YouTube videos will help vloggers to attract new and younger viewers to their channels.
YouTube Shorts Fund is a not for profit organization.
Speaking about Short videos on YouTube., last year, YouTube introduced a new program named the Short videos on YouTube. Fund. There will be a $100 million fund distributed to eligible creators during the years 2021 and 2022. Creators who produce short YouTube videos can earn up to $10,000 per month.
I am able to find opportunities and benefits. In this program you will learn how to build monetization for shorts on our platform. As a result, creators should be encouraged to earn money for their talents and to turn their creativity into a business.
New Clips Extension Function.
In January, YouTube started testing a new clip feature, in which you can create short clips of live streams or videos. The clip should be between 5 and 60 seconds long and can be easily shared on social media.
I am able to find opportunities and benefits. So it is possible that Youtube plans to improve its live-streaming capabilities. If you create content that people can share, that content that goes viral will help your channels grow. If your clips go viral, that will help attract masses of new audiences.
Conduct experiments with tagging of objects.
Youtube started testing new features with a small group of creators. Pilot participants can experiment with tagging products in their content. When they tag products in their videos, they will see a label that says ‘view products’ at the bottom-left corner of the video. If viewers click on the label, they will see a list of the products that have been tagged by the influencer.
I am able to find opportunities and benefits. This is a pilot project to allow Youtube creators to earn money from products that they tag. Anyone who joins this pilot can earn money every time someone clicks on one of the labels and goes to the product page.
Tiktok update 2021.
Tiktok has become one of the most sensational and popular brands in the social media space. The app was originally made for playing dance, singing, and lip-syncing short videos, but it quickly gained much popularity among younger and older generations. In addition, businesses started using TikTok to market their products. To help you stay up-to-date with what’s new on the social media scene, we’ve put together a list of some essential tiktok updates that we have updated over the last year.
New ways to make tiktok.
Next, there is a Creator.
To reward creators for their creativity, TikTok introduced Next, there is a Creator., a new portal that combines all monetization tools into one platform. It enables eligible creators to unlock new and existing tools, and maximizes the monetization opportunities. Next, the creator plans to bring this feature to you:
- He created the fund. The Fund helps eligible creators make TikTok videos. Those creators who believe that they meet all of these requirements should apply for a position within the app.
- Creator market. TikTok is the official platform for sharing work from creators and brands. They will have the extra chance to find and connect with brands who are looking for sponsorship opportunities.
- They are gifts that live. Creators will earn diamonds from the people who view their live videos. Viewers can send Gifts to their LIVE videos; these Gifts help TikTok understand how popular a video is. Diamonds are able to be exchanged for money at Taktok.
- Gift videos. Just like influencers receive live gifts, they also collect diamonds from tiktok in exchange for their popular content. On the one hand, creators get live gifts for live content, but they can also receive video gifts for short videos.
- Tips. TikTokers are allowed to receive tips from their viewers. Below we will discuss a few more details about this topic.
I am able to find opportunities and benefits. TikTok wants to facilitate creating partnerships with brands on the platform. The Creator Next app has been developed to give users a new, engaging way to interact with their favorite content.
Open source applications campaigns.
By using the new tool, brands can list their campaigns on Tikitok, so that creators can self-apply. Business owners can share their briefings with influencers, with their key metrics and video references. If some of the influencers are interested in participating in the experiment, they can send their application to be approved by the IRB.
I am able to find opportunities and benefits. This new opportunity gives creators more opportunities to get involved with brands they like, and to work with brands that they enjoy, while showing off the content creation skills they have. The internet can be a new and more convenient way for companies to find potential partners.
Storytime is a tool.
With the Storytime is a tool., TikTok users can become a part of the brand’s storytelling experience. When brands do that, people want to become a part of the brand’s storytelling. So, instead of standard ads on Tikitok, users can personalize their experience by tapping to direct the action in the video and choose the adventure that they want to have.
I am able to find opportunities and benefits. TikTok wants to enable advertisers to create the most engaging ads and make the most use of their creativity in order to build a unique viewer experience.
Community Updates for the Community.
Tips on TikTok
As we mentioned, the tip feature is one of the tools that you can use in the creator portal. People can direct thank creators for their work using tips. The creators of these tips will receive 100% of the tip value. They should have a Stripe account, which is the payment provider used to give tips. In just seconds, Tiktokers can join and manage their earnings in a convenient dashboard.
I am able to find opportunities and benefits. These tips are a great way for viewers to show thanks to their favorite influencers. By leveraging the online tools and platforms, creators can monetize their creativity and talent, and get in touch with their audience on a deeper level.
Super, really like it.
When viewers want to appreciate a video from Tiktok, they can now use super likes to do it. As you may know, standard likes simply color the heart symbol with simple animation, while the new Super, really like it. feature can display various types of icons that show up on viewers’ screens. A better way to engage with videos is by “liking” them.
I am able to find opportunities and benefits. Tiktok expects to increase the number of people who engage with your videos on our platform. When businesses do this, it can help them build their brand awareness by showing their logo across the screen.
Tiktok is the platform for ecommerce.
Showcase of pop-outs.
Pop-out showcase is an online library of images and stickers that advertisers can access to add extra layers on top of their videos. These visuals allow them to highlight the products that they’re showcasing or other important elements of their story.
I am able to find opportunities and benefits. These pop-ups are clickable, and they can be used dynamically as call-to-action buttons that encourage viewers to take action.
Product Links + LIVE Shopping + Shopping from home.
TikTok introduced new tools for commerce and a better shopping experience. Product links are now one of the new ways for retailers to do business on Tiktok. Brands can display their products in in-feed ads and live stream videos. They can also set up dynamic product links that direct viewers to the dedicated detail page describing the product.
The use of live shopping enables businesses to integrate products from their online tiktok shopping into a live session. It is possible for the creators to communicate with their audiences in real-time. And their viewers can also explore their product while they watch a stream.
I am able to find opportunities and benefits. These links are very useful for businesses, as they enable their viewers to learn more about featured products without even leaving the app. In addition, people can experience live shopping. So, consumers can explore, engage with the products and shop from brands.
Dynamic ad displays.
In Dynamic Showcase Ads, viewers are prompted to view video ads that are based on their activity. Brands can also promote several products and customized video ads. At the core of these ads is a product feed, which is a data file that contains all the information that you need to market your products. In order to make dynamic showcase ads more effective, advertisers must keep updating and optimizing those feeds. Check a step-by-step guide to creating Dynamic ad displays..
I am able to find opportunities and benefits. Brands that want to increase awareness, increase their intent to buy and drive app downloads can use dynamic showcase ads to promote their products and services to potential customers.
Then again, spark ads.
Brands are now able to boost organic content in a user’s feed using spark ads. As a result, businesses can turn existing videos into ads, and that boosts organic content in a viewer’s feed. According to TikTok, these ads have a 142% higher engagement rate than standard In-Feed Ads.
I am able to find opportunities and benefits. Tiktok is a social media platform that enables brands to connect with a wider audience of consumers. Spark ads can give businesses new opportunities to gain awareness and spread their message, and it is better to use native advertising than hard sell.
Expanded our partnership with Shopify.
TikTok expanded its partnership with Shopify, a popular ecommerce platform for online stores. It will enable Shopify merchants to produce creative content that allows people to go directly to their online store to pay for their goods. Now it is easier for users to learn more and to buy the things that they find on tiktok.
I am able to find opportunities and benefits. We are excited to partner with Shopify. This will allow brands to create more opportunities for them to engage consumers with engaging content. Tiktok is now available for Shopify merchants.
Do not miss the opportunity to take advantage of the new social media updates.
We cover only a small portion of the news in the world of social media marketing. These insights might help you adapt to the ever-changing social media landscape. Take advantage of all the new opportunities and changes and optimize your marketing strategy in 2022.
Stay tuned to learn more! We will be covering top social media platform news, and we’ll be posting updates on Instagram and other social networks for you each quarter.
Do not hesitate to add to this list any Instagram, Youtube, and Tiktok updates that you consider important for us to know about in 2021. Write them in the comments section.