The 10 Most Important SEO Tips You Need to Know
There has been a lot of change in the world of SEO – and there are lots of seo tips out there.
Some fundamental principles have not changed.
For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.
Beyond just getting some SEEO juice, keywords reveal a lot more about users and what they are struggling with.
With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? What is the interaction between SEO and social media?
And, seriously, what are the truly best SEO tips that’ll lead to results?
Both B2B and B2C marketers want more search leads, because they result in 8.5X more clicks than paid search results.
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The article went on to become very popular, and hundreds of new leads from organic search for Brian were generated.
This article is not going to be as comprehensive as Brian’s, and I will not even answer all the questions that were raised above. I am going to show you 10 most important seo tips that you can do today to help your site rank well.
So let’s get started.
1. So, you should remove any of the items that slow down your site.
Page speed is a critical factor in SEO.
Many times you could get away with having a site that was slow to load. I can recall waiting for five minutes for a popular news site to load.
I am sure you can relate to that.
That’s never a good experience but it’s the kiss of death in today’s marketplace.
A slow page can frustrate users and ultimately discourage them from purchasing your products.
Data from Strange Loop shows that a mere one-second delay in page load time can yield a whopping 7% loss in conversions.
In the minds of potential buyers, sites that are slow are considered to be untrustworthy. Period.
Being able to render pages quickly is also a very important factor for search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
So, as businesses become more aware of the opportunity to generate targeted leads and increase revenues through Search Engine Optimization, there is a massive demand for speed.
10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.
So if your pages are slow, you will always lose the battle to get top organic listings, regardless of the quality of your content or the quality of your website design.
Get rid of unnecessary elements that may cause your site to become slower. If you are a WordPress user, consider deactivating any plugins that you don’t actually use.
Also, organize the widgets in your sidebar and put only the essential widgets there.
To learn how to get more out of search engines by improving your page speed, visit Ubersuggest.
Step #1: Enter Your Domain and Click Search
Step #2: Click Site Audit in the Left Sidebar
Step #3: Scroll Down to Site Speed
This shows that your website loads very quickly, and all your key elements become available to users very quickly.
The time for loading my desktop is one second and the time for loading my mobile device is two seconds. Both of these are considered to be “excellent”. As a rule of thumb, if your site speed does not score as “excellent”, then you should make changes to it in order to improve it.
Review the advanced breakdown to gain additional guidance. A speed index tells how quickly the content of a page is populated. If your website is lagging behind, there is a good chance that your visitors are leaving because they do not want to wait for you to load your content.
0.5 seconds more time that it takes to load your site greatly increases the number of visitors that will leave your site. With a delay of even 0.5 seconds, even a slight increase in traffic to your site will cause your traffic to grow.
2. Link to other websites that have relevant content.
Brian Clark, founder of Copyblogger Media says:
It is critical to link to other blogs in order to grow your blog.
Some people think that linking to pages that have good content and that have authority is bad because it will cause people to leave your page.
But, I certainly do not think that. Link building continues to be a fundamental part of any smart SEO strategy. I regularly include links to tons of high-quality sites and sources, including those of my direct competitors.
Why? I am sure it will help you, my reader.
According to Rand Fishkin, founder of Moz,
By linking out, you can get measurable traffic, and it makes your site valuable and more scalable.
If you’ve been reading my blogs, you’ll notice that I am always linking out to other sites. In every article that I write, I link to other trustworthy sites whenever appropriate.
If you are not willing to give first, you cannot expect to get anything from others. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
When you are linking out, only link out to pages whose content is valuable. It is a very good SEO practice.
Why should you tell an influencer to link to their audience? And if your post is valuable, they can link back to you, or share it with their very large email subscriber list.
In order to build a strong and lasting link, it is also important that you do quality work, and not that you do quantity work. By having a few authoritative links, you’ll build more trust in your niche, and you will not need to have a dozen poor quality links.
3. Write primarily for humans, and write primarily for search engines.
Lately, I’ve noticed that more and more bloggers and content creators are going back to the old method of SEO, where keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it is time for you to change your mindset.
Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.
That would be the wrong way.
Do not prioritise search engines over the actual humans who are reading your work. As opposed to putting out content for the users to read, write content for people who have eyes to read, and credit cards for people to buy your products.
Search spiders are nothing more than a script. They never buy anything, and they never interact with you on social media. And they never become loyal customers.
Copyblogger is the #1 site that I go to when it comes to putting readers first. So it is no wonder that Brian Clark is so successful in content marketing. He’s also made Copyblogger a multi-million dollar digital marketing company.
You helped them in this way because a marketer like you was passionate about helping people. That’s what drives me, and it certainly drives you, too.
So what does it mean to write first for the people and not for the search engines?
So it’s really simple.
It is funny, because you put your users first, and then you write helpful content that your search engines reward you for because you think that the search engines follow you. It is not the other way around! You will improve the overall user experience and build trust with your audience.
4. Encourage other sites that are trustworthy to link to you.
To a large extent, inbound links are still the lifeblood of search engine rankings.
When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.
The purpose of content marketing is to create high-quality, engaging content. So that people can link to you and share your content on social media.
Do you know why so many bloggers have been linking to my posts?
One of the factors that helped me become successful is that I invest a lot of time, money, and resources into creating one single post or other piece of content.
How much effort do you suppose when in to creating, “The Complete Guide to Building Your Personal Brand”?
This content was not something that we wrote in an hour. It took several hours over several days to create.
When you’re at the forefront of your industry, creating useful content and linking to authoritative blogs, you’ll find that more people will link to you naturally. That is the essence of good link building.
5. Have web analytics in place from the beginning.
After defining your search engine optimization goals, you need software that will help you figure out what is working and what is not.
Google Analytics, Google Search Console, and other analytics software that are in use today can help you track the success of your business.
Tools like Crazy Egg also show you where your site visitors are clicking and how they navigate away from your site.
It is very important that you have these web analytics in place before you even send the first visitor to your site or landing page.
6. Write unique and relevant meta descriptions for every page of your website.
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google shows to search users the pages that you have created.
Generally, the search engine giant doesn’t like duplicate content. There are times when you are able to cite a paragraph or sentence from another site, and then link back to the source. But if posting duplicate content becomes your way of life, you will find that it is nearly impossible for you to become a long-term success.
In the same vein, duplicate meta descriptions could get you into trouble. Even if you aren’t penalized, you are still not providing a great user experience.
You can not use the same meta description for a page that discusses email marketing and a page that talks about making sales. There is a big difference between those two topics, and your meta descriptions should reflect that.
In your WordPress editor, scroll to the bottom of the page. Add to the HTML tags that you created a title tag and a meta description.
7. The URL structure should be simple and readable.
So if visitors can’t read or understand your URL, search engines may also be confused.
Check out this article: http://neilpatel.com/blog/10-most-important SEO tips that you need to know.
In fact, the URL above is very long, but it makes sense to both users and search engines. On the list there are no numbers or characters, only words and dashes.
Stay away from the use of URLs that look like this:
That kind of data doesn’t tell users anything about what to expect from the content.
Remember, search engines follow search users.
Brian Clark once said that Google bots are just as fragile as infants and children that need to be spoon-fed regularly. What he said was very right.
Even in this age of search evolution, including RankBrain, search spiders are still programs, not humans. You must also guide them accordingly.
Brian Dean’s system is the model that people should follow, and that is also what I do. As for URLs, he makes sure that only two to four words are included in any URL.
So the URL is remembered by the user, and it is search engine friendly and easy to type. Copyblogger does the same thing: It is just like I said before:
Also, avoid stop words like a, an, the, but, or in.
You can learn more about optimizing your page URLs from this infographic:
8. Build momentum using social signals.
Social media is essential for seo strategy, and the signals from social media are important. You should concentrate on increasing yours.
Do you not believe me?
Well, several case studies have proven the impact of social shares, likes, tweets, and pins on search engine rankings.
By ranking Moz on Google for “beginner’s guide” based on the people that Smash Magazine had tweeted out. Shrushti’s search rankings improved from page 400 to page one of Google due to social media.
If you are wanting to get more social signals, there are some rules that haven’t changed. Here is the summary:
- Create useful content that people can share across your social media platforms.
- Add share buttons to your post and make sure that they are visible.
- Encourage people to share the things that they have learned, by asking them to.
- Host a contest on social media in order to get more shares.
- In your post, mention and link to people that are influencers or people who are leaders on social media. And notify them.
You are empowered by social media. Take advantage of it, and use it well.
9. Use the correct keywords in your images.
Images are important in search engine optimization.
Google gave to images a whole section of the results that was dedicated to images. That should be a sign of how worried the search engine giant is about the pictures.
When people search for a certain image, what are they searching for?
That is the reason that you should use the right keywords in your image names, and in the text that you accompany with it (like in the caption). Of course, this is not permission to engage in keyword stuffing.
However, if your image is of a “blue women’s hat,” don’t name your image “click here to buy hat.”
Always remember that in image search engine optimization, relevance is more important than creativity or cleverness.
10. So, consistently post new and unique content to increase Seo.
According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers.
You can be a B2B or B2C marketer, but you must be disciplined when it comes to creating content.
It’s even more important than you might think, due to something called the “fresh factor.”
The uniqueness of your content is one of the factors that affects the score of that page, and, consequently, the ranking in the search engines for that page.
If you’re not Brian Dean, who’s mastered the art of content promotion and can regularly get tens of thousands of users to read a new post and share it with others on social media, the easiest way to optimize your freshness score is by creating content consistently.
If you’ve chosen to market your business online, then creating unique and helpful blog posts isn’t an option — it’s a must.
Bonus SEO tip: Do not change your domain name regularly.
There is another key ranking factor that you should keep in mind: the age of your domains and web pages. This is vital for your success.
That is the reason why you should not continue to change the name of your domain. Pick one and stick with it, unless there’s a very good reason for changing that.
Yes, it happens — just do not make it a daily practice.
FAQs about SEO.
How can I stay current with SEO?
Watch YouTubers and bloggers frequently, and learn from experts. Also be sure to follow the official blogs of Google and Bing.
Where can I learn which SEO issues I should fix?
What am I currently focusing on in SEO?
Be sure to consider user intent, ROI, and how users interact with your brand and your content. Give the information that is easy to find.
Is there any easy SEO task that I can start doing now?
Make sure that the titles of your page and blog posts are optimized for your primary keyword and that they are under 50-60 characters for meta titles. Check that the meta description of each page and post is 1-2 sentences (160 characters) and serves as a call-to-action.
SEO Tips Conclusion
I hope that you have found these SEO tips helpful. If you follow the tips above, you’ll be on your way to higher rankings and more traffic.
Here are a few more tips to help you reach your target audience.
If you’ve published a page that has been published in the past but that has become irrelevant to your readers due to the recent Google changes, work to update that page. Or worst-case scenario, 301 redirect it to a newer, fresher piece of content on your site.
That way, you can retain the backlinks, social media shares, and other on-site engagement metrics it’s already earned.
Finally, learn to focus on and create content around long-tail search phrases (e.g., social media marketing techniques), and not head keywords (e.g., social media).
When you are thinking about building links, think about quality, and not quantity. And, don’t forget to make your web pages mobile-friendly.
If you’d like help with your SEO, reach out to my team.
What other SEO tips or techniques do you think are most essential to improving search engine rankings? Is there any SEO tip that has worked against you?