Earlier in 2022, Google announced that on July 1, 2023, conventional Universal Analytics (UA) residential properties will certainly no more procedure information and also Google will not be sustaining UA any longer, as it will certainly obtain changed by Google Analytics 4 (GA4).

It need to be highlighted that GA4 is not an upgrade of the existing device however a totally brand-new collection of devices which implies. As if this had not been sufficient, all historic information from Universal Analytics will be erased starting on January 1, 2024.

Every one of this implies something: Migration from UA to GA4 is unpreventable.

Yet the large concern continues to be: Exactly how various is the brand-new GA4 from UA? Will you have the ability to use the monitorings and also metrics you made use of to? As well as exactly how does GA4 appear like?

With no additional trouble, right here are the 4 greatest modifications.

UA vs GA4: The 4 Large Differences

1. Coverage interface

First points initially, if something looks different after that it could undoubtedly be different. As well as GA4’s brand-new user interface is rather various.

Behind every thoughtful layout, there is some -well- assumed taken into it. When it comes to GA4, the idea was that data should not be siloed. The brand-new coverage user interface is developed to get rid of siloed information and also bring information from your internet site, Android, and also iphone applications with each other under a solitary user interface. This will certainly permit you to track your client’s trip throughout all tools.


On GA4’s homepage, you can still see the side navigating bar. Nevertheless, contrasted to UA’s homepage, it has one much less navigating tab, so the 4 tabs staying are:

  • Reports— A collection of default records including one of the most typical coverage usage situations.
  • Explore— Discovers much deeper understandings concerning your consumers’ actions.
  • Advertising— Aids you assess, and also boost your on-line ad campaign.
  • Configure— It allows you tailor occasions, conversions, and also target markets, to name a few metrics.

What’s even more, the Records area is pictured with the client lifecycle phases– comparable to the AARRR funnel. As necessary, those phases showing up in GA4 are:

  • Acquisition
  • Engagement
  • Monetization
  • Retention

At very first glimpse, when you have a look at the Records and also contrast those from UA to GA4, not excessive has actually altered.

As necessary, Target market currently drops under the Customer area, Procurement is still called Procurement, Interaction has actually changed Actions, and also Money making has actually changed Conversions too.

Naturally, as held true with UA, GA4 uses real-time coverage so you can recognize what’s up the minute it occurs.

2. Dimension Models

One of one of the most crucial distinctions in between both Google Analytics variations is their dimension versions.

On the one hand, UA is utilizing a version based upon hits and also sessions. A session is recognized en masse of individual communications or hits that happen on a web site over a predefined amount of time. This implies that within a solitary session, UA can videotape numerous individual communications such as pageviews, occasions, and also deals.


On the various other hand, GA4 is utilizing a version based upon events and also parameters. In this instance, every individual communication is recorded as an occasion. This offers even more adaptability, as individual communications can be determined throughout various systems and also tools.

3. Information collection & & Customer privacy

UA counts on cookies which are progressively restricted. Nevertheless, GA4 is much less based on cookies and also offers a larger personal privacy control. Several of these pro-privacy GA4 attributes consist of IP anonymization, Information storage space period, Directly Recognizable Info (PII), and also Google Permission Setting.

Allow’s analyze each of them one at a time.

A. IP anonymization

IP anonymization is a significant modification in GA4. Before GA4, you might see every IP address that sees your internet site with Analytics. Currently, you can no more see or save any kind of IP address.

The procedure of IP anonymization in Analytics occurs within 2 action in the collection pipe: the JavaScript Tag and also the Collection Network.


You can learn more on the technological side of IP anonymization here.

B. Information storage space duration

Until UA, you might save gathered information for approximately 64 months– or a little over 5 years. Currently, with the current variation of Google Analytics and also as a result of GDPR conformity, the information storage space period is much shorter.

In GA4 you just have 2 choices for individual information storage space: 2 months or 14 months, depending upon your tasks. That stated, if you intend to save information longer than that, it is feasible to do so utilizing Google’s data warehouses, such as BigQuery.

C. Directly Recognizable Info (PII)

Personally Recognizable Info, or PII, is not collectible any longer. According to GDPR Short Article 4: “Personal information implies any kind of info associating with a determined or recognizable all-natural individual; a recognizable all-natural individual is one that can be recognized, straight or indirectly, specifically by referral to an identifier such as a name, a recognition number, place information, an on the internet identifier or to several variables details to the physical, physical, hereditary, psychological, financial, social or social identity of that all-natural individual.”

In various other words, the PII you can no more accumulate is:

  • name and also surname
  • home address
  • email address such as [email protected];
  • identification card number;
  • location information (i.e. place information operate on a smart phone)
  • IP address
  • a cookie ID

Furthermore, personal information additionally consists of:

  • race
  • ethnic origin
  • political opinions
  • religious or thoughtful beliefs
  • genetic data
  • biometric information (made use of for recognition objectives)
  • health data
  • sex life or positioning.

With all this information not being a choice, the concern emerges: What type of information can you shop after that? These are the 3 fundamental groups:

Bear in mind that GDPR is not the only type of guideline that stops you from gathering PII. There are various other energetic personal privacy legislations you require to adhere to, such as the EU-US Personal Privacy Guard Structure, the Digital Solutions Act, and also the General Personal Information Defense Legislation.

D. Google Permission Mode

Google Permission Setting was initially presented in 2020. This function enables you to readjust exactly how your Google tags act based upon the authorization condition of your individuals. If the individual has actually offered authorization for details objectives, Google’s tags will dynamically adjust, to make use of cookies for those objectives.


So currently, with a brand-new GA4 authorization application, you can advise GA4 to track individuals’ actions according to individuals’ authorization choices.

5. Information Streams

As we saw previously in Reporting interface, Google intends to give an omnichannel experience where you can see exactly how individuals engage with all your residential properties, no matter the gadget they go to from. Information streams are the means you will certainly accomplish that in GA4.

Information streams are resources of information that are sent out to a GA4 building which might be either from the Internet or an Application (iphone, Android).

And Also right here’s the twist: Data streams change sights. Until currently, views were even more regarding filtering system information, and also identifying what sort of information you intend to see in the records for a certain sight. Nevertheless, information streams can imitate various touchpoints in between applications and also sites in your individual’s trip. According to Google, information streams need to not be made use of to different information as you made use of to do with sights due to the fact that it beats the function of linking individuals throughout various information resources, which is what streams do.

UA to GA4 Migration

Migration from UA to GA4 is unpreventable. So it needs to be done. Yet exactly how specifically?

Here are the actions you will certainly require to comply with to move from UA to GA4 without shedding any one of your information.

1. Map your existing Universal Analytics account

Map every little thing in your existing analytics account, and also placed every little thing in a record so you can be certain that every little thing is moved over to GA4. Bear in mind that a few of the UA attributes do not feed on GA4 right now. So, at the time when Google produces brand-new attributes, every little thing that is currently mapped will certainly be simple to be moved on GA4.

2. Tidy up your data

Migrating your information is essential however keeping just what’s needed is just as crucial. For an effective movement, you will certainly require to examine, de-bug, and also tidy up anything that is unneeded or mistakenly carried out.

3. Do the complete configuration of GA4

Time for the actual bargain. A complete GA4 setup consists of:

  • Account structure
  • Data streams creation
  • Activation of Google Signals
  • Google Advertisements Integration
  • Google Browse Console integration
  • Mapping of all custom-made occasions, objectives, and also conversions from all sights and also tracking them on GA4
  • Audiences migration
  • Migration of ecommerce information collection
  • Custom dimensions/metrics, recommendation exemptions, item web link expansions, all the crucial little bits and also bytes to the detail
  • Data import (if needed)

4. Tag Supervisor mapping and also migration

This action consists of every little thing regarding tags, activates, and also variables.

Relying on the moment you can spend and also your knowledge, an effective movement can be actually requiring. If this holds true for you, do not stress. We provide budget friendly GA4 migration services. If you require some aid with your GA4 set up and also movement, just let us know!

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