Shine a Limelight on Satisfied Customers

As we stated previously, individuals are more probable to come to be clients when they’ve seen social evidence that your brand name is reliable.

A great deal of firms rely upon favorable evaluations from internet sites like Google and also Twitter, and also for a great factor: 94% of customers claim a negative review has affected them to go shopping in other places.

If your brand name obtains a lots of favorable evaluations, why not weave that social evidence straight right into your client reference e-mail project?

Take a consider Harry’s reference e-mail. The firm located a means to intelligently consist of favorable word of mouth straight from delighted clients. The e-mail motivates clients to “provide your buddies this sensation” and after that prices estimate genuine evaluations from Twitter.


The ordinary client testimonial today is 65% shorter than in 2010, or about 200 personalities– concerning the size of a tweet. That’s great information for brand names that wish to put favorable client evaluations in their reference e-mails, like Harry’s.

Enhance Your Email for Mobile Shoppers

Mobile commerce, or m-commerce, is a fast-growing chance.

By 2024, it’s forecasted that over 187 million individuals will certainly have welcomed the pattern and also made a purchase through their smart device. And also, 79% of customers will certainly delete an email that’s not enhanced for mobile. Plainly, it’s time to ensure your reference e-mails are mobile-friendly.

A lot of contemporary e-mail advertising systems have actually mobile optimization constructed in. They consist of functions like tappable reference web links, single-column designs, and also mobile-friendly font styles.

Lumina‘s reference e-mails are a precise instance of what excellent mobile optimization resembles.


Straightaway, you can see this e-mail is a solitary column, that makes it simple on a mobile visitor’s eyes. It likewise includes a big header and also clickable pictures and also breaks down one of the most vital details a visitor requires to understand in a brief, absorbable piece of message.

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