Although many people predicted that email would disappear some day, it is still alive and well. The average consumer checks personal email several times per day, so email is among the most reliable methods of communication. As for email, unlike phone rings, they are able to respond to emails whenever they want. This is why you can make huge profits by using email marketing. I hope that this has been answered quickly, and you will understand how to build your own email marketing strategy after reading this email marketing guide.
First, email marketers make $38 in sales for each $1 spent sending emails. It is possible to make a lot of profit even if you do not have an extensive email list. And it isn’t likely that your marketing email lists will stay short for long because 77% of customers prefer email for permission-based marketing messages. That is what makes it convenient for consumers to read emails when they have time to read them. I suppose it shouldn’t surprise you that this is happening.
Even if your company or customer crosses international borders, your email marketing program can be highly scalable. One reason for this is that there are 3.9 billion daily email users. That is a fairly significant percentage of the adult population on the planet. Combined with the fact that there are 400 million more email users than social media users, there’s a lot of money to be made with email marketing. If you take into account these additional statistics, you will see that email marketing is a no-brainer.
- In the B2C market, automated emails can have as high as 50% conversion rates. Emails generate $38 in revenue for every dollar spent.
- Companies that use email marketing effectively can, on average, attribute 19% of their revenue to it.
- Especially if a small business relies on email marketing. In fact, 81% of them use email as their best way to get new customers, and 80% rely on it for customer retention.
As you can see, email marketing has become a huge source of revenue for many companies. Even big businesses make a large amount of their money from email marketing, but small businesses find that it is indispensable. The cost of email marketing is one reason small businesses tend to do this.
Before we dive deep into this email marketing guide, let us first confirm the basics.
What is the meaning of email marketing?
They are like lead magnets, and that is a marketing tactic. You offer a certain amount of money in exchange for a visitor’s contact information. Lead magnets are long form content that offers value to the reader such as ebooks, white papers, templates, etc. Take advantage of this strategy to obtain organic leads and push them to the next stage in your conversion journey.
No need to look further if you are having difficulty finding unique lead magnets for you to use on your websites. You can use the following examples of lead magnets right now. You should use these things in your own marketing to impress your website visitors and to increase your email list.
A document titled The Use of Static Lead Magnets.
A static lead magnet is a single-use piece of content that answers a particular question. This is the most commonly used type of lead magnet. Traditionally, they are given in a PDF format. Below you can see some static lead magnets that you can test out.
This informationgraphic is a simple and effective way to display and discuss data, statistics, and other information. They can be more engaging and shareable than written information, especially if they are beautifully designed. As part of your prospect’s exchange for their contact information, provide them with a helpful infographic that they can download and keep.
You may create your own ebooks, whitepapers or research reports.
Create PDF files that you can download that contain more detailed or technical resources. These can range from a general understanding of the sector to a more specific knowledge of future trends. Your websites, social media platforms, and email blasts could be a good way to encourage prospects to make it through your sales funnel in order to get these materials.
It is a case study.
You should perform research, and then summarize the results. Include errors, obstacles, and accomplishments in your report or white paper or even visual material, like a video or infographic. If you do a case study properly, it will reveal much about your company and your industry with the result that prospects will want to know more about.
Dynamic lead magnets for websites and email courses.
Dynamic lead magnets are types of content that people can re-use or actively engage with. For example, courses, worksheets, calendars, and swipe files. Use some of the ideas below and use them to your advantage.
E-mail courses (or email courses)
Email marketing combined with a lead magnet is an excellent way to grow your subscriber base and get people interested in your business. That will enable you to deliver value over time. Break your elearning course into small parts and send them to your distribution list one by one to ensure continuous engagement.
It is possible to make free digital templates that are very popular and generate a large number of leads. Make certain that your template complements rather than replaces the items that you are selling. Free Facebook ads and photo generators that are designed to be placed on your Facebook profile page, for example, might be a good lead magnet for your company if you also provide social media consulting services.
Tool kits that are somewhat more difficult to make are not very useful, but they make great lead magnets because they are very plentiful in use. By creating your toolkit, you may not need to start from scratch. You can do a multitude of things to complete your toolkit, such as current materials, blog articles, and other information. Include one or two ebooks, a worksheet, a video, or a checklist in your tool kit.
Other important lead magnets that you should buy.
What types of lead magnets should you use? If you are a B2C business, the easiest type of lead magnet for you is just what is below.
Why do you think every online store gives you a 10% discount for first time customers? People want you to be included on their list.
Trials for free.
If you are supplying a SaaS service, it is a simple way to get more prospects to enter your marketing funnel and build up your list.
You can use interactive marketing platforms like Outgrow to create quizzes to lead people onto your mailing list.
Further Reading: How to Grow Your Email List: 10 Best Practices to Follow
How can we create communication pathways?
A successful inbound marketing strategy depends on the quality of communication between you and your customer. Emailing is akin to email nurturing. Creating an email marketing program allows us to convert leads into sales. They must do this through a process that is educational, aware, and relationships building.
Nurture campaigns revolve around building relationships so people will be loyal to your brand. These emails are useful because they allow people to take their lives in a personalized way. After those people complete their activity, they will receive another email highlighting what they did. So, they will receive more guidance and support throughout their user journey. It depends on what they do, how they engage with a brand and when they connect. Below you will find a list of some of the most popular types of email series.
Sequences of Welcome sequences.
The most effective way to generate email traffic is to send a welcome email. One of the reasons for this is their average open rate of 82%. This is 86% higher than what other email campaigns have achieved, and it has resulted in a 33% higher engagement rate with future emails. It has been proven that gratefulness is very important. People do not like forking over their email address and then getting spam emails with no thank you in them.
Remember that welcome emails can be more than just “thanks for signing up.” When people receive welcome emails, they often include a discount code for company products. If that is not the appropriate type of email for your company, you may choose to offer another kind of signup incentive. For example, you may offer a free report to your clients. Another reason why you should send welcome emails is because people are interested in your brand. Is it wise to capitalize on this interest? That would be a smart business move.
A few sequences that employ lead magnets.
These emails are sent to people after they have agreed to receive our lead magnet offer. We want to keep them engaged and guide them further along the buyer journey. Once you send them your first email, you must provide them with the magnetic that first enlisted them. In addition, participants will receive a link to the webinar or download their new PDF. Please sign up with us. Give our new prize winners some additional advice on how they can get the most out of it.
When that happens, you can follow up and learn how your lead magnets are working. After that, you can establish a rapport with that person. If you are a leader, consider what you can offer that will help your leader feel like a vip. Do you have a Facebook group that people can join? Is there a separate PDF format that only includes the Morning Mindset exercises?
If you send one of your first emails, you can share more about your business, build a community, and offer something new as a reward for staying with you. When you offer a discounted price to join your high-end courses, a trial of your product, or an invitation to your next webinar, and. Whatever you decide to offer, it should be a limited-time promotion that is only offered to your VIP list.
Sequences that are transactional.
When you are selling something directly to your end user through your website, sending transactional emails is one of the most effective types of email marketing. Ensuring consumers that your order has been received and you are processing it, when you send a confirmation email to them after they have checked out. As for the invoice, your emails will act as both the invoice and the receipt. Various people will print this out, and add it to their credit card reconciliation file, or they will put it in a special email box to make it easier to get it.
Further Reading: 9 Types of Transactional Emails Every Marketer Should Know
Is there a guide for optimizing your email marketing through email marketing metrics?
A constant in marketing is focusing on numbers. I will always think about the return on investment when it comes to investing. Email marketing is a newer medium than traditional media, but that doesn’t mean that it isn’t an exception. Anyone knows that this modality has the best return on investment. Nonetheless, proving the ROI of your email marketing will come down to how you report on its effectiveness.
There are four categories of metrics that you must include in your email marketing report.
No, all options are not accessible through your email marketing provider. That is the reason why you need to gather information from different sources in order to produce an email marketing report that has a business value.
These metrics are provided by the email provider.
The objective of this category is to determine whether or not people are getting the message you are trying to send, and how well they are responding to it. These numbers can also help you modify your strategy.
- Total Subscribers: How many people are subscribed to your promotional emails or newsletter.
- Subscriber Growth: How rapidly are you adding subscribers to your email marketing list?
- Unsubscribe Rate: How often do people unsubscribe in terms of a percentage of subscribers? If it is running high, you will need to know the reason.
- Total Emails Sent: Simply put, how many emails are you putting out per time period? This happens when you send emails to only one address.
- Open Rate: What percentage of your emails are opened?
- Clickthrough Rate: How often do recipients click through your emails to a landing page?
- Bounce Rate: Percentage of emails that are “returned” or “rejected” by the receiving server. People are bounced often because their email address is disconnected.
- Reported as Spam Rate: How often do users say that an email is spam. So, that is really bad for your ability to get an email into the inbox of other people.
- Deliverability: The opposite of your bounce rate. It is the percentage of emails that are received by the target server.
These are the metrics provided by email providers.
This is the category that looks at how well your content is performing overall. It is one thing to receive an email and to have it read, but it is quite another to have that email hit home.
- Best/worst-performing campaigns/messages in terms of open rate and/or click-through rate. What is your best pitch and your worst?
- Best/worst-performing sequences: Here, you’re looking at how well a series of emails works, especially in comparison with others in your library.
- Best/worst-performing automation: Which triggered emails are the outliers on performance. Is it possible there is room for improvement?
The email provider provides subscribers with stats.
Most people are not always engaged with brands. There are some opportunities here for participation to increase. Likewise, a highly engaged subscriber might be a brand advocate or influencer that you can leverage for influencer marketing purposes.
- Subscribers with top-scoring/activity: These guys love your products and represent a relationship that needs to be nurtured. Be sure to check out the demographics and the market segments as much as you can.
- Subscribers who have gone cold and need to be re-engaged: People often forget about a brand when the latest thing comes along. In addition to that, consumers also observe that they need or desire less. You need to monitor the number of email subscribers even if you sell products that your customers stop using.
Web analytics measures.
Email marketing, if done properly, has a major impact on your website traffic. Some people clicked through and bought things, but others followed up in other ways.
- Website Traffic Generated: How many people visit your website in response to email campaigns, or what percentage of subscribers?
- Leads Generated: How effective is your email marketing at generating leads? This is a number or a percentage that is always expressed in raw form.
- Conversions Generated: How often do people buy something due to your email campaigns?
Further Reading: The 10 Most Important Email Marketing Benchmarks to Know for 2022
Download our definitive email marketing guide.
I have prepared a guide for you that covers all the above mentioned information and more to help you get started with your email marketing or to take your marketing to the next level. Enter your information below to download your email marketing guide! Get it now!
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