So, what do you think is the big deal about business reviews and review sites? Well, more than 93% of consumers take online reviews into account when making their purchase decisions. Some businesses are told that they should gain more reviews on the different review sites in order to keep attracting new customers. A big problem is that consumers are constantly being asked to leave a review on almost every transaction that they complete.

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The reason why you should read reviews on review sites is two big reasons.

Review statOnline reviews are no joke (as much as there are endlessly hilarious and entertaining reviews out there). That means that the top review sites are something that businesses should pay attention to.

Businesses are often afraid to manage customer reviews on business review sites as they don’t want to end up in one of these situations:

  • Zero positive reviews from business owners.
  • Zero recent reviews on online businesses.
  • Receiving negative feedback from people about businesses on the internet.
  • Or, the business may have just had a few unmanaged reviews posted on multiple business review websites.

Sadly, the owners of these businesses have been missing out and hurting their business because they have not taken action, because reputation is what drives people to convert. You may also want to learn more about the importance of reputation management. Read on.

1) Business reviews and social posts help shape the online reputation of a company.

One of the worst things that businesses can do is ignore the online reviews and social posts that their customers make about them. As easy as it is to make a mistake when managing a business’s online reputation, it can also be easy to recover if you monitor the reviews properly.

There are inevitably some kinds of damage to businesses. However, businesses can take the appropriate steps to reduce the severity of damage. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.

2) Business reviews are a valuable source of feedback for businesses.

It is easy for companies to take negative comments to heart, but it is also important that people recognize that reviews are constructive. Everything that you review is valuable feedback. They enable companies to gauge their performance and see how they can improve. Every business owner has room for improvement, and even from positive business reviews there is a lot that can be learned. Vendasta’s white-label digital marketing agency has a team of experts that analyze and respond to hundreds of reviews every day.

By looking at the reviews, businesses can determine which products or services they should be boasting about, what areas need work and what employees rock at customer service. If we have not yet sold you on the importance of online reviews, maybe these 50 stats on online reviews will.

In the table below, we list the countries that the U.S. Table: Ranking, % U.S. Traffic to U.S. Continuum and Average Monthly U.S. Traffic, which is derived from Alexa, shows how many unique visitors you have.

Top 10 websites for consumer & business reviews.

Review the website.U.S. It is an Alexa ranking.Best reviews for that.Avg. It is calculated by monthly u.s. Traffic% U.S. Traffic (includes traffic from total).
My Business on Google My Business (OR, Google My Business)1Any business, any profession.158.03 million19.6%
Amazon3Then there is the question of e-commerce.85.44 million63.6%
Facebook4Any business, any profession.85.57 million23.1%
Yelp64Any business, any profession.40.47 million87.5%
Trip Advisor is the best source for travelers to find out about each city.118People often refer to food, restaurants, and travel.28.27 million50.4%
The Better Business Bureau (BBB) is the Better Business Bureau.647Any business, any profession.6.15 million72.1%
Yellowpages694Any business, any profession.10.5 million70.0%
Manta957Any business, any profession.6.48 million67.0%
The Angies list.1,755A business that is service based.5.44 million72.4%
Foursquare2,418Any type of business, mostly restaurants.3.67 million19.3%

So why are these the best websites for business reviews?

If businesses are successful, they should strive to get business reviews on business review sites that are relevant. Those are review sites that consumers know about (and they go to) and that are relatively frictionless (sites that consumers log in to or that they can easily go into and leave a review).

People talk about traffic, and the more consumers visit a business review site, the more likely it is that they will leave and read other business reviews. Let’s face it, no one wants to create another login or account on another site to manage yet another password.

Three important customer review websites you should check out:

1) Remember to add your business review to one of the top business review sites, or claim an account there.

There are many websites that do niche work in reviewing and listing businesses. In this article we have compiled a list of the very best heavyweights in the review website world.

So, it is important to add your listing and business profile to these review sites. If your business does not fit into the niche, change your business’s listing information, and start getting more business reviews!

There are also positive results of having a business listing in a directory if it is corrected, especially when it is listed on one of the big guys below.

2) Businesses should continue asking their customers to provide reviews.

It is sometimes hard to ask an average customer to leave a review. It is possible, but it is also possible to obtain reviews from consumers who are either very happy or very unhappy with the services that they have received.

Businesses should always remember to ask customers, as they are busy people. They will forget someone when someone nicely asks them to leave feedback.

3) Customers are more willing to leave good reviews on business review sites.

So, with that being said, which review sites are the best for asking customers to leave a review about a business? Why not just ask for business reviews and testimonials on the website of a business? Well, it seems that asking consumers to leave reviews on a business’s website is a lot more unscreened and less authentic than simply asking them to leave reviews on a trusted review site.

The most important business review sites in the world: 10 best business review sites.

1. There are no Google reviews.Google homepage

Average monthly US traffic (Alexa): 158.03 million

US ranking (Alexa): 1

Business reviews for: Any business, any profession.

Google My Business is a free tool for businesses, that allows them to manage their online presence on Google. This includes Search and Maps. Google is the go-to search engine of choice: as more and more consumers conduct multiple searches on it every day, more businesses are vying for top SERP results.

Very important: Businesses must verify their information to complete their My Business on Google My Business (OR, Google My Business) registration.

My Business is a business directory that is able to be used for searches, maps, and Google+. So that customers can easily find their locations, whether from their desktop or mobile devices or anything else. Google customer reviews show up in search and they are known to boost seo, so they are essential for businesses that have good credibility.

Google is the king who controls the web traffic.

Did you know that Google’s search engine performs over 3.5 billion searches per day (internetlivestats.com)? Businesses should aim to be on Google’s snack pack in order to be readily found when consumers perform a local search.

It is possible for users to leave reviews for businesses easily and simply. That means, the less friction there is during the business review process, the easier it will be to get more reviews. It is important for businesses to get reviews from their Google My Business account.

How can I get more customer reviews on Google?

Then, step 1. Send us requests for your feedback. Available tools such as Customer Voice can help to simplify this process. You can quickly and easily gather reviews from real customers.

Then, step 2. Be sure to link your Google Review Page to your business website. On the web, like you do with the social pages on a website, through their logos, this is a shortcut to Google Reviews.

That is, step 3. Make sure that you have set up a google review landing page on your business website. It also helps for SEO, because the reviews will be tagged with keywords. By having reviews pulled directly onto a business site, other site visitors should also leave reviews.

Then, step 4. You can create your own Google Reviews CTA banner or button. This is a banner that should be on the homepage of your business website, where most of the traffic will come from. Try to make the process as convenient as possible.


2. Amazon has posted some reviews of this book.

Amazon has posted some reviews of this book.

Average monthly US traffic (Alexa): 85.44 million

US ranking (Alexa): 3

Business reviews for: Then there is the question of e-commerce. transactions

Amazon is really a powerhouse. It is no surprise that this is a popular site that hosts e-commerce product reviews. If you do not use Amazon, you probably know someone who uses Amazon or who uses Amazon faithfully.

In fact, Amazon has been training consumers to use their review system for a long time now. So, let’s thank them for helping to train a mass of consumers to leave their website. Make that an important part of your online consumer etiquette.

Amazon is more than just a place to read book reviews.

We may think that Amazon is a virtual library, but the work of Amazon is much more than just book reviews. If your company conducts a lot of e-commerce, Amazon is your key source of information. Amazon is a business review website that is targeted and appropriate for Amazon Marketplace partners. Nevertheless, it is worthwhile to see how customers feel about certain products and how the service aspect of purchases is handled.

Did you know that business reviews have been a part of Amazon’s websites for over 20 years?

Another fun fact: Amazon’s business review system was improved in 2015 to start weighing reviews so they are more up-to-date and helpful (cnet).

How can I get more customer reviews on Amazon?

Then, step 1. Set up automated emails that will be sent out after purchasing a new product. In that case, you might thank the customer for their purchase, ask for feedback, or encourage traffic to social channels. Make sure that a link is included in the email so that customers can go to the reviews section.

Then, step 2. You should use social channels to ask for Amazon reviews. Consumers that follow a business on social media are likely to have previously bought something from that business or will have a positive opinion of that business.

That is, step 3. Ask other people who have reviewed similar products. It is similar to buying things online. Customers who bought something else, and customers who view something else, have bought the item too. These details are visible from your business’s product page.


3. Reviews on Facebook.Reviews on Facebook.

Average monthly US traffic (Alexa): 85.57 million

US ranking (Alexa): 3

Business reviews for: Any business, any profession.

Facebook is a social networking platform. It allows users to create profiles, upload photos and videos, send messages to friends and family, and follow businesses and brands that they like. Companies can create business profiles that users can follow and also leave business reviews based on their experience with the company.

People are now able to leave reviews on social media.

Consumers are increasingly using social channels to interact with brands. No social platform is more popular than Facebook. So, it follows that many potential customers see and share the business reviews on Facebook. Businesses should take note of the big wins and big mistakes that a business can experience when opening themselves up to social media.

But also, please note that consumers are talking about businesses. That is true regardless of whether those businesses have claimed their business profiles or not. With that being said, it is pertinent that businesses are actively monitoring their social media mentions at all times.

As people age, Facebook is becoming a popular review source.

The sheer volume of people that use Facebook is increasing, and it is now becoming one of the most popular business review sites. Since many users already have a Facebook account, leaving a review of a business is relatively frictionless.

In fact, this less friction gives Facebook an advantage over other business review websites. Those users are not required to have unique logins or log in to the site every time, but they are already living and breathing in Facebook.

How can I get more customers to review my products on Facebook?

Then, step 1. Manage all reviews, and respond to them. Negative reviews are as easy to manage as positive reviews, as long as you stay on top of them. Set up notifications for people to leave reviews so that none of them gets missed. That way, potential customers will see that the business is concerned about what the customer experience is. Because of that, more people will be encouraged to leave reviews.

Then, step 2. Ask customers to check into your business on Facebook. By doing this, the businesses will be able to increase their Facebook presence since the action of checking-in automatically shares that post with the customers’ followers. The name of the business and a link to the page on Facebook will be posted in that post. More people doing positive things on social media leads to more potential for positive reviews.

That is, step 3. Add this button to your business website. Create a button so that your customers can leave reviews on the main page of your business website. If you simplify the act of leaving a review, the chances of your customers leaving a review will increase.


4. Yelp reviews are very important.Yelp reviews are very important.

Average monthly US traffic (Alexa): 40.47 million

US ranking (Alexa): 64

Business reviews for: Any business, any profession.

Yelp is an online review website and app that allows users to post reviews for local businesses. The company also teaches small businesses how to respond to customer reviews, and hosts social events for yelpers (a.k.a. Yelp reviewers) and provides data about businesses including health inspection scores (Yelp.com).

How to manage your reputation on review sites is essential.

Yelp has become a name synonymous with business reviews, as the site has over 102 million reviews and counting. As Yelp becomes the most popular outlet for online reviews, it might be time for small businesses to start caring about what consumers are saying on the web, and more specifically, about what they are saying on Yelp.

review example

Source of the image: YELP.

Consumers aren’t going to give a small business any attention if all they see is negativity surrounding their Yelp customer review page.

Yelp has a distinct culture of reviewers, known as yelpers.

It is said that consumers who leave reviews on Yelp are called ‘yelpers’. The reviews that Yelpers leave on business websites help other people in the community make purchases, so it’s important for local business clients to keep a close eye on them.

Business review sites such as Yelp, point to the growing importance of review monitoring to manage a business’s online reputation. In summation, if we haven’t won you over on Yelp yet, maybe these hilarious Yelp reviews are very important. will.

How can I get more customer reviews on Yelp?

Then, step 1. You can buy or craft YELP reviews. The reviews you are generating do not have to be as dirty as it sounds. You can also buy reviews from people by offering incentives for them to leave reviews. It could be discounts, freebies, or anything else that the business is willing to exchange in exchange for reviews. You must do that on the website or on social media, because doing that will punish businesses that ask on their platforms.

Then, step 2. Show reviews on your business website. ReviewTrackers recommends using widgets that can display reviews directly on a website such as Yelp badges. All of this should be updated automatically when new reviews are posted on Yelp.

Step 3. It is important that customers check-in on Yelp. Similar to how people use Facebook, it is possible to share with other users the landing page that your business is creating. It is a reward for those customers who check in, and they are rewarded with a special offer from that business.


5. All the Tripadvisor reviews.Trip advisor reviews

Average monthly US traffic (Alexa): 28.27 million

US ranking (Alexa): 118

Business reviews for: Any business, any profession.

Tripadvisor is a travel website where travelers leave reviews for places that they’ve visited. They also have the ability to book rooms and flights, and discover and reserve tables at participating restaurants. Tripadvisor has websites that are operated internationally in over 25 countries.

King of the Niche: Directory of travel services, and travel related reviews.

Another fun fact: business review volume occurs the highest in the travel vertical.

I would also suggest that vacation stories are used to bridge the gap between the world of online and the world of offline. If someone really wants to, at least they can avoid going to the vacation slide shows on the internet. 😉

How can I obtain more reviews on TripAdvisor?

Then, step 1. Ask guests to leave a review after they have finished their trip. It is very obvious that this is the correct thing to do, but it is possible that it might not always happen. Ensure that your staff are aware of this. If you ask your customers to leave a review, they are more likely to do so. If we are not in person, we can send automated emails like we do in the Amazon section.

Then, step 2. Tell your thank you message to be as personalized as possible. Ensure that you personalize the email for your customers. Also, include a link back to your TripAdvisor page.

That is, step 3. Make it easy for people to write a review. Then, add in questions that lead to questions like, What was the most memorable part of your experience? and template designs that can be easily personalized for customers who are on the go.


6. Good Business Bureau Reviews.

Good Business Bureau Reviews.

Average monthly US traffic (Alexa): 6.15 million

US ranking (Alexa): 647

Business reviews for: Any business, any profession.

The Better Business Bureau is a nonprofit organization, which helps people find businesses, brands, and charities they can trust (bbb.org).

The BBB has been built on a foundation of trust.

BBB is a business rating review system that helps consumers learn about businesses and assists people in finding trusted businesses. The Better Business Bureau tries to protect consumers from businesses that are fraudulent and scammers.

Company profiles on BBB contain a short company bio and a history of complaints made about the business, as well as an A – F rating.

How can we get more customers to review the Better Business Bureau?

Then, step 1. Use the Customer Review Generator. BBB has a tool that accredited businesses can use to send their reviews. You can send those requests to us either by text message or by email. All that we need is the contact information of our customers, and by sending them a text message you add another level of convenience to what you are doing.

Then, step 2. Take advantage of BBB’s customer review toolkit. This is a customizable ‘Leave a review’ button for businesses websites, so that traffic can flow to the BBB Review site. Sample social media posts, newsletter and blog templates, and email signatures for all of those things are included.

That is, step 3. Share positive reviews of our services. Spread the word about the positive attitude of your business to all of your social media followers and post them on your business website. There is no reason to keep a positive review in one place only.


7. The following are the reviews of Yellowpages.Yellow pages reviews

Average monthly US traffic (Alexa): 10.5 million

US ranking (Alexa): 694

Business reviews for: Any business, any profession.

YellowPages is a website that provides yellow pages online, owned by YP. YP is a local marketing solutions provider. The company specializes in helping local businesses and the communities within them grow.

Yp is a directory for IYP with large traffic volume and review capabilities.

Yellowpages also offers the ability for people to review businesses. Companies can manage their reviews on the review site after claiming a free business listing on their page.

How can you get more customer reviews on yellowpages?

Then, step 1. We will also follow up with our customers. If your business can provide reviews, whether that’s via email, social media, or text message, reach out and ask for reviews.

Then, step 2. Promote products and services, so that customers can leave reviews about your business on social media. Tell potential or current customers about the website reviews that your business uses. Include a link to the homepage of your website. It is here where all the CTA buttons are placed, so that they direct people to each review site.


8. Manta, a review.

Manta, a review.

Average monthly US traffic (Alexa): 6.48 million

US ranking (Alexa): 957

Business reviews for: Any business, any profession.

Manta is an online directory, search engine, and review site for small businesses. It provides small businesses with the information that they need in order to network.

Manta is a directory that has solid traffic volume and review capabilities.

It is the site that enables small businesses to connect and grow through its community of users, where users can buy from companies, partner with companies, and connect with them.

How can I get more customer reviews on Manta?

Then, step 1. Run a campaign via email. It is best to keep it simple, and Hubspot discovered that a short and sweet question performed best when tested with A/B testing. There is always a way to give people a chance to win something for the business, such as discounts.

Then, step 2. Ask happy customers to give a positive review of the business at the end of a short survey. Send out a survey to your customers to find out what they are enjoying. Include at the end of the survey a section in which you are asked to write a positive review.


9. Angie’s reviews.

Angies list reviews

Average monthly US traffic (Alexa): 5.44 million

US ranking (Alexa): 1,755

Business reviews for: service-related businesses

Angie is an online directory for service professionals and review sites. It is based on user-based rankings and reviews, and you can review the work of service professionals in your area.

Angie reviews are written by members.

Angie is a site that is paid to review, so you will not find that it is filled with rambling reviews and spam. The members grade companies using a scale from A to F. Scores for price, quality, responsiveness, punctuality, and professionalism.

Generally speaking, Angie is divided into four categories: house, auto, health, pets, and services.

How can I get more reviews on Angieslist?

Then, step 1. Pay for neighbours who have provided verified reviews. Angie (formerly Angie’s List) allows its members to post reviews on this site using the method above. Businesses can sign up for free on this platform, and they can see their reviews on the business profile page.

Then, step 2. Show your customers that leaving a review can benefit them. Businesses use the information that people leave reviews in order to improve their products and services. The more reviews that people leave, the more consumer information businesses will have to build upon.


10. Foursquare has 4 reviews.

Foursquare has 4 reviews.

Average monthly US traffic (Alexa): 3.67 million

US ranking (Alexa): 2,418

Business reviews for: Any type of business, mostly restaurants.

Foursquare is a mobile app that allows you to discover and search for things in your local area. This app helps users discover new places/businesses by looking through Foursquare business reviews.

Foursquare is a very powerful tool for reviewing other people’s social networks.

There are ways for users to let friends know where they are and find out where their friends are. Users also get points, prize badges, and coupons that they can use to check in at certain places. In any case, Foursquare, which has a whopping 55 million monthly active users, is a powerful tool to monitor customer loyalty and provide feedback.

How can I gain more positive customer reviews on Foursquare?

Then, step 1. Also try FourSqure’s sister app swarm. Swarm is focused on checking-in on social networks like Facebook, and sharing with friends on that network.

Then, step 2. You must sign up for an account. The business that you are considering opening might already exist on Foursquare, so anyone can create a listing. The results could be that there are certain kinds of reviews and ratings that the business has never seen.


Why businesses should always have customers write reviews on review websites?

In fact, it is more important than ever to reply to customers who leave reviews on the site. That is often the first point of contact for a potential customer to do with a business. The results of customer reviews are important for other people to decide whether they should visit a business or not. As a result, business reviews are now more popular on the search results pages.

What can businesses do to get more reviews?

There are a variety of methods a business can employ to ask for more business reviews, including emailing consumers manually, asking consumers to leave reviews with codes and review sites on their receipts, or utilizing review generation software to automate the business review process.

As a result, businesses can now have their reviews included in search results.

As Google improves the markup—the annotated content that appears in search—of companies and products, business reviews and ratings will now be displayed in search results. When a user performs a search on Google, Google will search for and possibly show summary of online business reviews and consumer ratings. Below is a sample of how business reviews are now appearing in search results.

Reviews example

Business reviews are in fact here to stay.

When it comes to business reviews, there is no way around them. So sorry, folks. The good news is that there are methods to get more business reviews as well as effectively managing reviews from customers.

Also, businesses needn’t fear about negative online reviews, there are ways to negate the effect of negative reviews (see what we did there?)!

In the end, this is the moral of the story: Always respond to business reviews, whether they are good or bad.

Indeed, the important take away here is that it is important to respond to reviews, good or bad. They show that companies are concerned with their consumers.