The founders of Coach validated their idea, gained initial traction and managed to get 6 demo bookings for their product.

💡 The team validated the idea in just 2 days, and 109 messages

It is not easy to get pilot customers and initial feedback for your B2B product. The founders of Coach – a gamified microlearning app for large companies, decided they want to test out Cuboid Marketing to land demo meetings with their potential users.

They managed to get Six demos booked. and chat with more than 30 relevant people about their product in 2 days.

📒 Their strategy?

They targeted training content creators (instructional designers) in multiple subreddits such as r/InstructionalDesign, r/eLearning, r/Training, r/CorporateTraining, r/AdultEducation that were already posting and commenting about the methodologies being used in Coach – microlearning, gamification, spaced repetition and so on.

They are the ones who introduced the message.

In this picture, they approached us in an un-salesy way, and they asked for some feedback and opinions about their product. In this message, the cta that is included is the question. As far as we know, messages that have questions are much more likely to get quality responses (and conversions).

Remember: Converting through conversation is much more efficient.

💬 The results?

The users who had chosen the tools already understood these benefits very well, so they did not need to be convinced. In fact, most of them were eager to see new innovative tools, because they were passionate about what they do.

Some of them even requested the link to have.

Even though the main goal of the campaign was to book demo meetings, even a visit on our site brought value to us, since we’ve configured a Facebook Pixel that enables us to retarget the visitors or create lookalike audiences for Facebook ads later. – Kalina, Co-founder of Coach

Of course, not all of those responses will be positive. You may also have similar exchanges.

That is the most important thing: try to keep the conversation going. You may have to change your approach according to the profile of the person you’re talking to. Do not forget to include multiple messages that you can continue the conversation with after the first one. Each one of them should cater to a different persona.

Do not forget to follow up a few days with those who replied once, but then stopped responding. Sometimes people are busy at the moment and they forget, but still are interested. – Kalina, Co-founder of Coach

📊 Stats

• 109 users send messages.
• 32 users replied back to me.
• Six demos booked.

➡️ 29% response rate
➡️ 5.5% conversion rate