what a content marketer does

If you’ve ever wondered what a content marketer does, you’re not alone. Many marketers struggle to come up with interesting content that will capture their audience’s interest. It’s important to know what this profession entails before you start your search. Below, you’ll find details on the Job Description, Responsibilities, Education requirements, and compensation. Whether you’re in the marketing industry or not, this article will give you a better idea of what it takes to become a content marketer.

Job description

A content marketer is someone who produces, distributes and analyzes valuable content for a specific audience. The content may include a product, a paid access to a library of content, an ebook or an online training course. Regardless of the medium, a content marketer will make the most of it by promoting it through a variety of media channels. In addition to creating content, a content marketer may also work on social media, including YouTube, Facebook, and other video platforms.

Hiring the right marketer is crucial. But it’s not always easy. In fact, 45 percent of advertising executives report hiring a marketer as a key challenge. The good news is that salaries are on the rise. Moreover, content marketing salaries have risen five percent over the last year. So what exactly should be included in a content marketer’s job description? Read on to discover the key elements.

A content marketer is expected to be able to work independently, but also as part of a team. They should have excellent writing and editorial skills. Besides writing, they should also have excellent storytelling skills. And last but not least, a content marketer should have a deep understanding of the needs and desires of their audience. Ultimately, a content marketer’s job is to drive business results. If a content marketer wants to make a difference in the world, she should be able to make a difference.

In this job, a content marketer should be creative and know how to design compelling content. They must understand the product and the company, and be able to adapt their content accordingly. They must be knowledgeable and possess excellent research skills in order to develop and implement a successful marketing strategy. Ultimately, a content marketer must be a creative thinker, able to identify what resonates with the audience and what makes it valuable.

As a result of the need for content marketers, this position is a burgeoning field with tremendous potential for growth. It is expected to grow steadily in the next few years, as the digital marketing industry continues to become more specialized. Those with this skill set will enjoy a steady increase in job satisfaction. You can become a content marketer with a Professional Diploma in Digital Marketing. But if you are not a digital marketing guru, you can always pursue a degree in the field.


Depending on the organization, a content marketer may be a strategist, a tactician, or a hybrid of the two. Whatever the case, the primary task of a content marketer is to create content that engages the target audience and generates business. This person must think big and plan strategies for the long term. For example, a content marketer must be able to understand how to use analytics to understand the performance of content marketing efforts.

Another major responsibility for a content marketer is creating and distributing videos. Videos can be used to create brand awareness, provide helpful how-to videos, and post opinions on topics of interest to their target audience. As a content marketer, your role will be to create relevant videos, distribute them across multiple media platforms, and measure the effectiveness of each piece of content. Once you’ve created the content, you’ll be responsible for managing it.

In addition to creating and publishing high-quality content, a content marketer also interacts with audiences to generate brand recognition and sales. Content marketers must have creativity, be imaginative, and possess a creative bent of mind. This means they need to be able to approach content from different perspectives and come up with brilliant ideas. As a content marketer, you’ll also need to be aware of the different marketing techniques and strategies to make the most out of your content marketing efforts.

A content marketer must have knowledge of digital marketing and know how to use email marketing and social media. In addition, they must also be able to understand the target audience and develop the best content for the company. This position can be a great fit for those with a background in writing, data analysis, social media, and research. The skills needed to excel in this role are many and diverse, but most importantly, it requires passion and dedication to succeed.

Education required

A bachelor’s degree is not required to work as a content marketer. There are some programs, however, that require students to work as interns to gain hands-on experience. While these internships don’t offer paid work, they can help students develop their writing skills and build up a portfolio. The most common courses for a content marketer include digital marketing, social media marketing, and web design. The education required for a content marketer can vary depending on the degree program a student takes.

Technical skills are a must for a content marketer. You can learn the basics online, through certificate programs, or by attending bootcamps. Other desirable technical skills include coding, HTML, CSS, SEO, and Google Analytics. However, if you don’t have these skills, you can easily acquire them through practice and reading. There are a number of online training programs for content marketers. However, most employers will prefer candidates with a bachelor’s degree, or at least equivalent job experience.

Developing content that will attract and keep customers is an important part of content marketing. Many successful content marketers spend time taking courses to enhance their knowledge and skills. They learn how to analyze data and create effective content. They also develop a strategy for social media and SEO. They can also learn how to analyze content, find its strengths and weaknesses, and even write a blog post that will generate a positive return on investment. Once they have acquired the skills and experience required to work as a content marketer, they can focus on creating high-quality content that will increase readership and support other marketing efforts.

In addition to learning about the field, a content marketer must be familiar with the culture and personality of their intended audience. Each culture has its own set of unspoken rules and nuances. What’s acceptable in one culture may be offensive to a target audience. This is why it is important to learn about different cultures so you can work with the people from that culture. Learning about their culture will minimize misunderstandings and miscommunication and improve teamwork.


It is crucial to create a plan for compensation. The first step in identifying the right compensation is to identify your audience and craft a compelling compensation story. For example, a 55% compensation for a content marketer may be sufficient to cover the costs of living in a specific city. The next step is to build a regular cadence of measuring your success. If you are successful at influencing business results, you can request a raise.

Those working as content marketers should have an understanding of company goals. They should develop a content strategy based on the needs of the company and its target audience. Their goal is to drive new customers to the company and get repeat business from them. This means that they should be well-versed in the marketing industry, as well as have excellent communication skills. In addition to writing well and making sense of complex business concepts, they must be detail-oriented and have excellent project management skills. If you are an employee or freelancer, you should have excellent management skills and be comfortable leading a team.

Another way to negotiate a raise is to find out how much you are worth to your company. It is not enough to simply do your job, so it’s important to know how much the company is willing to invest in your work. Then, ask your manager to identify the business goals and key performance indicators that you’re measuring. Make sure you understand the ROI of your content marketing efforts. The more you can demonstrate your ROI, the more your compensation will increase.

A content marketer can expect to make between $47,822 and $88,664 per year. In San Francisco, content marketers earn on average 0% more than the national average. However, salaries for content marketers can range anywhere from $68,000 to $102,000, with the middle earning $54,000 USD and the highest-paid earning $134,000 USD. The compensation for content marketers depends on the industry and the city in which they work.