what does a content writer actually do

Before you hire a content writer, you’ll want to know what they actually do. You’ll want to see if they fit in with your industry, and if they have knowledge of the topics you’re looking for. To evaluate their skills and experience, you should view a portfolio. This may come in the form of a personal blog. You can check reviews to see if there are red flags, or whether they receive glowing feedback from clients.


If you’re wondering what a content writer does, think about how much research and planning a writer has to do to produce high-quality content. Content writers may be asked to research keywords and SEO best practices and create a plan for the content, but they’ll likely spend most of their time actually writing. The amount of work a writer does will depend on the industry and the project they’re hired for.

Content writers research extensively. The subjects they write about are generally unfamiliar to them, so extensive research is required to ensure the content is up-to-date and accurate. They’ll also need to make sure the content aligns with the company’s overall messaging and tone. Whether writing for a blog or a web page, content writers need to understand the audience in order to deliver compelling content. This means they must also know how to write for different platforms.

As a content writer, you’ll be working both alone and with a team. You’ll be collaborating with your colleagues, researching trends, and coming up with creative ideas. In addition to writing, content writers will spend a significant portion of their time networking and researching new leads. While you’ll most likely start out as a junior, you may be able to grow into a management position in the future.


Adaptability is essential when writing for a wide range of audiences. If you’re writing for a product or service page, for example, you may need to focus on your audience’s information and call-to-action. If you’re writing for an online blog, you may want to include keywords and titles that are easy for Google to index and your readers to comprehend. This will help you master the many different styles of content writing and add value to your business.

Content writing is a science and an art. This method requires logical thinking, meticulous research, and grammatically correct presentation. The best content is a blend of both. Here’s how to get started:

Content writing has to be interesting and satisfy the reader’s curiosity. If you want to stand out among your competitors, you must master the art of storytelling. Even the most mundane topics can be exciting if they’re well-written. Good articles flow in order of relevance. To make content more interesting, make sure you write about topics that your audience is interested in. Don’t forget to include relevant links at the end of your articles. Besides linking to your product, your readers will find your articles useful.


There are many important factors to consider when formatting your content. For example, proper header tags can help readers skim your content and determine whether the information is clear and easy to read. The use of subheadings and bullet points can also make the content more easily digestible, which can help improve the readability of the article. Good headers should clearly explain the topic and guide readers to the content that they need to read.

While it may seem that the process is straightforward, there are many considerations. First of all, it is important to know how to format each type of content. Content that is easy to scan has the highest chance of being understood by readers. Readers who get value from the content will tend to stay on the page and read it in depth. A good content writer will learn the differences in formats and follow the standards that are relevant to each type.

Next, a content writer must understand how SEO works. Good content writers know enough about SEO to be dangerous. They should know how the SEO algorithms work and how different types of content affect search engine rankings. A good resource for this is Ahrefs, which gives a technical deep dive into how the SEO ranking of a page can be affected by the style of writing. After knowing how to format a page, the content writer can begin to focus on the goals of the company.

Creating an eye-catching headline

The most effective headlines are those that create a gap in a reader’s mind and capture their attention. For example, a recent article by Bloomberg contains an eye-catching headline that relates to the trending COVID-19 topic. By creating a gap in the reader’s mind, it creates a sense of curiosity and a need to learn more about the disease that has been snatching American lives.

It is crucial for your headline to catch readers’ attention and make them want to continue reading. Your goal is to entice readers to take action by ensuring your headline delivers on what you promise. While the writing process is time-consuming and tedious, it is rewarding and has hidden benefits. With practice, it will become a habit. If you don’t know where to start, try using a headline generator such as ProWritingAid.

Using emotional trigger words can be helpful to catch attention. Using words such as “exclusive” and “limited time” create an urgency for readers to read the article. Also, using words like “special” or “free” creates a sense of urgency. These words will cause readers to click through on the article. However, it is important to remember that headlines differ in length according to the target audience.

Creating shareable quotes

Creating shareable quotes as a contentwriter requires some planning and effort. The first step is to collect interesting quotes. Then, capture them in the format you prefer. Then, double-check the source and attribution. You can get great one-liners from articles or books. These quotes can be tweeted to help you build a loyal audience. But, this process is not always easy. This article will provide you with a few tips to make your content writing more shareable.

Using a tool like Later.com is another useful resource for finding relevant hashtags. The tool has an option to add the quotes with a link to the original source. After the initial creation of a quote, you can share it with the hashtags you’ve generated. Creating shareable quotes as a content writer requires some work, but once you get the hang of it, the results will be rewarding.

Adding your personal take to a quote makes it more interesting and valuable. People use social media sites to seek information, so putting your own spin on it will boost your credibility. This will allow your content to appear on Google search results. You may even benefit from Twitter’s search engine function, as your bio appears in Google when your tweets are searched. It’s a win-win situation.

Writing for search engines

As you may know, Google’s algorithm is constantly changing. Creating content that users love and will rank highly is vital to your website’s success. By following some simple tips, you can make sure your content gets the recognition it deserves. Listed below are some tips for writing for search engines. Hopefully these tips will help you optimize your website for the most popular search engines. And remember, content that is well-written and helpful to readers is more likely to rank higher in search results.

The title of your website is the first impression a reader has of your site. Search engines give more weight to keyword-heavy titles, so don’t be tempted to be poetic when writing your title. Try to play it straight, and save your poetic flourishes for the main content. If it’s difficult to stick to the rules, hire a professional writer. He or she can help you create a catchy, appealing title that will get noticed.

SEO content is the most effective way to attract visitors. This kind of content is rich in keywords and delivers valuable information to readers. Search engines will list your website in the first page of search results if it contains keyword-rich content. Keep in mind that content that appeals to the search engines will be more likely to be read and purchased. Writing for search engines is an essential part of digital content creation, but it doesn’t need to be overwhelming. By keeping your focus on the topic and the audience you’re targeting, you’ll be sure to achieve the best results possible.