Whether it’s blog posts or video, content is key to a website. Here are some examples: Dollar Shave Club’s ad went viral, Buzzstream’s videos, and Lush’s blog posts. While some of these examples are obvious, others can be difficult to understand. Some examples are more abstract, such as Movoto’s content, which is easy to understand. These sites are also focused on the user experience and address questions through content.
Movoto’s content is simple
Movoto has a reputation for making easy, interesting content. The site was founded in 2007 and has since perfected the art of content. Its posts are original, high-quality, and highly engaging. The company’s “Novelty Real Estate” series has clocked up over a thousand pins and 700 Facebook shares. In addition to its engaging content, Movoto also has an impressive list of customer testimonials.
One of the most impressive aspects of Movoto’s work environment is the teamwork of its employees. Each employee is empowered to test ideas and see if they work. Every idea, no matter how big or small, is considered a good one. Ray Townsend, a former Lead Recruiter, explains that every idea is considered a great idea. He explains that this collaborative environment allows for new ideas to be tested and implemented.
Dollar Shave Club’s ad went viral
The ad that landed Dollar Shave Club a $1 billion buyout is a great example of viral video marketing. It is a funny, irreverent and highly branded video that has garnered more than 23 million views on YouTube. And the company wasn’t the only one to benefit from this technique. Dove Real Beauty has also been ranked highly on YouTube in recent months.
Creating a viral video requires a lot of luck, but simple ideas work better. Remember that a picture is worth a thousand words. Also, timing is everything. The Dollar Shave Club ad went viral at the same time as an important funding announcement, so the video got a lot of attention. But it’s not just the video that caused Dollar Shave Club to get viral.
The commercial starts with the founder dropping an F bomb to hook the audience. Things get progressively crazier as the ad continues, climaxing with the founder dancing with a bear in a money shower. In the first 17 seconds of the ad, Dollar Shave Club already had the audience hooked. It also addressed the need for a razor blade that costs just $0.50 per blade.
The company was founded by Michael Dubin and is now worth $1 billion. The company plans to operate the direct-to-consumer razor business as an independent entity, and will increase its distribution in existing markets. It has previously raised over $160 million in venture capital. The ad went viral in 72 hours, earning Dollar Shave Club more than $160 million annually. This investment has helped the company expand to new markets and increase its revenue.
Buzzstream’s video content
If you’re looking for an easy way to create quality video content, Buzzstream has a great solution for you. Not only does it allow you to create compelling video content for your audience, but it also provides excellent support to help you learn about the various features available in Buzzstream. Check out this video to learn more about Buzzstream. After signing up, you’ll get bite-sized welcome emails, informative videos, and a dedicated learning website.
Buzzstream combines evergreen content with gated content to generate leads. The result: massive sign-ups by the 9th month of the campaign. In the same way, podcasts provide content and offer an easy path through complexity. Listeners can be guided in the direction they need to go, which can lead them to buy a product. A good podcast will even let you conduct chit-chats with famous marketing minds.
Lush’s blog posts
For this brand, content marketing is not merely about writing articles and creating links. It involves a collaborative effort that starts with a full-time content strategist who then collaborates with copywriters, designers, and other members of the brand’s e-commerce team. Together, they create an overarching theme and distribute content across the company’s various channels, measuring the impact of each campaign and identifying opportunities to improve upon the process. The brand’s content team reports to the director of brand communications.
Lush’s content strategy includes user-generated content, products, and community stories. The company’s blog posts offer insight into the processes behind creating the products and the communities from which they source their ingredients. In addition to written content, Lush uses videos to show the products and the people who create them. It also includes behind-the-scenes company films to provide a glimpse into the brand’s personality and values.
Lush has become a billion-dollar brand through word-of-mouth marketing, a method that has proven to be highly effective. The brand uses content to evoke an emotional reaction from its customers. Lush’s content is not just about selling products; it also helps build a brand reputation by promoting social and environmental causes. By embracing content marketing, Lush is able to grow its audience by leveraging its word-of-mouth reputation.
In addition to creating compelling content, Lush also uses social media to promote the products and engage customers. The company has also created its own point-of-sale system, allowing customers to design their own box with a message. Lush has also built a dedicated mobile app for e-commerce. They also have a website that allows their customers to browse through and purchase products without leaving their homes.
Liberty Mutual’s video content
If you are looking for a new way to engage your audiences through video content, consider creating one for Liberty Mutual Insurance. This brand-focused insurance company is looking for creative, short videos that focus on the emotional and educational aspects of protecting what matters most. Liberty Mutual’s video content should not be a copycat of one of their existing videos and should show the company’s values and mission. To help your audience relate to your video, follow these guidelines for creating a video:
To create the video content, Liberty Mutual worked with the production company Ridley Scott Associates (RSA Films) and talented director Ryan Pallotta. The video was shot in Griffith Park in Los Angeles and required extensive pre-production planning. This video has garnered more than 4.4 million views in a month. Liberty Mutual’s video content will continue to evolve to attract more viewers. And because of the success of the first video, the company is looking for other venues to display it.
Creating videos for the company’s site is a key part of their marketing strategy. Liberty Mutual’s videos will be used across all channels to engage customers and provide personalized information. The company has also recently hired Adrianne Pasquarelli as the company’s senior reporter to focus on retail, finance, travel, and health. She spearheads the Hottest Brands series and hosts the Marketer’s Brief podcast. She joined Ad Age in 2015 after writing for Crain’s New York Business, focusing on retail.
The company’s video content is the latest in its marketing strategy. The company aims to engage and educate its customers in an enjoyable and interactive way. To do so, Liberty Mutual is making use of technology, and incorporating video content into their website is an effective way to drive customer loyalty. So what does Liberty Mutual have to offer? The company is committed to creating a positive impact on the society by providing quality content that helps customers make decisions about their financial future.