An SEO example is a website that ranks highly for its target keywords. For example, it ranks among the top ten search results for the keyword phrase “best SEO books.” This is an example of the importance of search engine optimization (SEO), which helps websites to increase the amount of traffic they receive. SEO ensures that pages are displayed highly in search engine results. In simple terms, SEO is a method for enhancing a website’s visibility online.


Although the popularity of the PageRank algorithm is unquestionable, it’s important to remember that PageRank is just one factor in the Google ranking algorithm. Just because a site has a high PageRank does not mean it will rank highly in search results. Mobile internet usage and Google’s Mobilegeddon update both affect search rankings. In addition, Google considers the link profile of a website, using link votes to determine whether a page is relevant and important.

As an SEO example, you should use internal links to help the PageRank flow through your website. Internal linking is an effective way to link to pages that may not be linked to elsewhere. Until recently, NoFollow links prevented PageRank flow and were commonly used by SEOs to manipulate the flow. However, recent changes to PageRank have made this practice unnecessary. In contrast, internal linking has the potential to significantly increase your PageRank.

The formula for PageRank looks complicated, but it is actually pretty simple. Consider this scenario: Three pages, A and B, each with an inbound link, and one page with no outbound link. If the links from page A point to page B, it increases PageRank by 0.85. The total “vote” of each page is multiplied by the “damping factor” of each website. The result is the PageRank of each of these three pages.

The original PageRank algorithm assigned the same value to all links. However, the Reasonable Surfer patent assigns different value to different types of links. Links in the footer, terms of service, and banner advertisements, for example, are less likely to be clicked. This makes internal linking an essential SEO tactic. The more internal links you have, the better. But don’t forget that internal links pass on PageRank from the first link.


If you’d like to rank in search results, you must create high-quality content. Creating content that shows authority and reliability is an important SEO technique. It won’t happen overnight, but there are some things you can do to jumpstart your authority. Listed below are some things you can do to establish yourself as an authority in your industry. They will all be worth their weight in authority. The following is an SEO example of an authoritative website.

A website that has relevant and helpful content will be able to draw in a wide audience. Users will want to engage with authoritative content, and it’s easy to do if you consistently create helpful content. You can establish an authority in your field by publishing testimonials or building a social presence. It doesn’t necessarily take a lot of money to build an authority on the web. Ultimately, your website’s SEO is dependent on your reputation and your authority.

A website’s domain authority is an important indicator of the site’s overall performance. While it isn’t an end-all ranking metric, it is a useful tool for comparing yourself against your competitors. Even though a DA of 70 might sound good, it might be too low for your competition. A site with a DA of 20 might not seem impressive, but it is probably a good score. To get a better idea of your overall website authority, you can check the average DA of competitors to get a rough estimate of what you should do.

In addition to the above SEO example, you can also check out the domain authority of a competitor’s website. For example, the U.S. General Services Administration has an authority score of 90, but it can improve its URL structure. Having a high domain authority score doesn’t guarantee you will rank well, but it can help you get ahead of your competition. There are a few factors you should take into account. However, you can’t afford to neglect your website’s authority.


An SEO example will teach you the basics of keyword research. While keywords used to be the first step in organic growth, today, a keyword is the most crucial aspect of SEO. Listed below are 10 words and topics that are associated with your product or service. SEO tools and services can help you research keywords to find search volume and variations. This information is vital to the success of your website’s SEO campaign. Once you know what keywords to focus on, you can create content around them.

Keyword density, or keyword usage, used to have a direct relationship between page rank and content. Those who stuffed their content with the same keyword often got penalized. Now, search engines are more lenient when it comes to content. Keywords are not your only priority. They also must be relevant to your audience and site. If you write content without relevant keywords, your website will suffer. While the keyword density is still important, it should not be overly heavy.

Moreover, search engines will index your website and will create their own list of keywords based on the subject matter of your website. To get the best search engine placement, make sure that you include your keyword in the copy and content of your website. This is because keywords help search engines find your site easier. This makes it important to use these keywords prominently on your website. You can get started on optimizing your website by following the SEO example above.

SEO keywords are more specific than primary keywords. A successful SEO example for a surgical site will match people searching for a solution with a particular service or product. For example, an Orthopedic Surgeon who practices at 50th and 6th street may want to get found for the term “Orthopedic Surgeon Midtown West”. For the most effective search engine optimization, look for surgeons who are already achieving success with their SEO campaigns.

On-page optimization

On-page SEO involves a series of tactics that make your web pages easy to interpret by the search engine bots. This kind of optimization also gives users a sneak peek of your content, which means it’s important to approach on-page optimization with the mindset of “content is king.”

On-page SEO focuses on the needs and requirements of the visitors, so make sure to optimize your site to satisfy those needs. As Google has started pushing user experience as an important part of its ranking algorithm, on-page optimization has become increasingly important. If you’re still unsure about on-page SEO, consider the following 41-point checklist. If you’re having trouble figuring out which of these factors need to be improved, try the On Page SEO Checker.

Always keep the freshness and inception dates of your content in mind. These factors can negatively impact your website’s SEO. Another important factor is the engagement of your audience. Those who are actively engaged with your content are more likely to produce the content you want. Furthermore, search engines love content that aligns with their users’ needs. That’s why it’s crucial to use both on-page optimization and off-page optimization.

Among the most crucial elements of on-page optimization, title tags are the most important. They’re the part of the listing that appears on the search engine results page when a user types in a keyword. In addition to influencing the ranking of a web page, title tags have a lot to do with usability. In Chrome, you can look at the source code of a web page to determine its title tag. In this case, the title tag will read as “Corporate Training – Digital Marketing Institute.”

Indirect traffic

Direct traffic refers to traffic that comes directly to your site. Visitors that visit directly to your site are often the result of typing the URL into their web browser, or visiting a bookmarked link. But many other sources of traffic can generate direct traffic, including search engines, social media, blogs and other sites. In order to understand how to optimize your website for direct traffic, you need to understand how your web server categorizes this traffic.

One way to avoid having too much direct traffic is to filter out internal employees and users of customer portals. Internal employees may visit your site, but they’ll not be listed as direct traffic. When this type of traffic is excluded, Google Analytics can show you a completely different view. Only direct traffic consists of people who type in the URL into their web browser or find your website through a bookmark. Indirect traffic will be ignored, though.

While your website may have a large organic following, the numbers can still be misleading. Analytics tools often assume that all visitors come directly to your website. The truth is, they can’t know for sure. Because of this, they automatically dump visitors into a direct traffic bucket. That means that your website isn’t getting the organic traffic it deserves. Fortunately, you can get a lot of insight from your analytics data.