The best content marketing topics are relevant to the target audience, have a high readability score, and provide new insights to the readers. While brand names are important, they should not take up most of the content. Below are a few examples of content marketing topics. They range from business and personal stories to video content. These examples are listed in alphabetical order. Each of them can serve as a lead magnet or spark a connection with the audience.
Case studies are a primary part of content marketing
If you’re interested in getting more traffic to your website, you should make case studies a central part of your content marketing strategy. Where to put them will depend on your company’s focus and the layout of your website. You could include a link on your main page, or you could integrate them into your product or service description pages. In other words, you should consider your readership, as well as their preferences and needs.
When done well, case studies are an effective tool for establishing credibility and educating consumers. According to an SEO study, case studies are used by 13% of all marketers, making them the fifth most popular content type. They are followed by blogs and ebooks. But they’re also a useful tool for marketing your company’s products and services. Here’s how. Case studies are an effective way to build credibility and establish the success of your business.
The first step in creating a case study is to identify which type of case study would be most relevant for your site’s audience. A case study can be a PDF download or a video of a success story. Case studies can also be used in social media, and Google recommends those that are related to the user’s self-segmentation. Ultimately, case studies can serve as a guide for a wide range of marketing strategies.
Writing a case study can be a time-consuming task. If your case study is written, you don’t need to invest in expensive video or photography equipment. A written case study will be easier to read and maintain aesthetics. Even if you write it yourself, you can edit it to suit your brand. But be aware that case studies aren’t for everyone, and that they can be too long to read. If you want to present the case study to your customers in a more engaging way, you could include visual aids.
Case studies can spark a connection
If you want to make an impact on your readers, you should use case studies in your content marketing strategy. A case study is a short piece of content that tells a story about a particular issue, product, or service. Case studies help your readers learn more about a topic and make a connection with you. When using case studies in your marketing strategy, you should be prepared to present a story in an interesting format. People will be drawn to stories that provide real life examples.
The best case studies are relevant to the audience that they’re designed for. These aren’t necessarily the most general audience, but the decision-makers who are most likely to make purchasing decisions. Your case study distribution strategy will depend on who will be reading it, and the more convenient they find it, the more likely your audience will engage with it. You can place your case study on your website, which is your virtual storefront to the world. Many buyers will go there first before visiting your website.
If your case study is a product or service that has real results, the customer will feel connected to that experience. You can also include their logos in your case study, which is helpful in ensuring accuracy. Using customer logos and photos can also spark a connection. You can edit your case study if necessary and send it to the customer so that they can see exactly what you’ve accomplished for them.
If your case study is more than a case study, you can use it on your business blog to make an impression. Inspire your audience to act by including a call-to-action button on your case study. A call-to-action button should lead your audience to the next step in their journey. It may be a form, PDF, or product page. These actions will move your audience closer to your products or services.
Case studies can be easily shared
Case studies can be used for all kinds of content marketing, from business blogs to ebooks. They are great for inspiring your audience to take action. Use call-to-action buttons to guide them to the next step in their journey. This can be a form, PDF, or product page. In addition, you can include SEO value by tagging your case studies in your social media posts. Read on to find out how to share your case studies effectively.
Another great way to share case studies is through email. When sent via email, these articles can serve as a strong lead nurturing strategy. These articles can re-kindle conversations that have gone cold. You can also share case studies through email or social media. A great example of an email newsletter is the one AWS uses for their content marketing. If you have a newsletter, make sure to include a link to the case study in the email. This will make it easier for people to share the content.
To make your case study shareable, consider using visual elements. For instance, you can use images of the actual customer, dashboards of results, and video interviews. Using visuals to illustrate results is highly recommended. If you haven’t already, you can create a custom-designed template for your case study. A custom-designed template will reflect your brand identity and give your content marketing efforts a competitive edge.
While case studies are expected in the B2B space, they also work well in content marketing. If you are planning to publish case studies on your website, it is best to offer them as a web page or PDF. You can also share them on Slideshare or post them on a website like Slideshare. In addition to this, case studies are easily repurposed as articles, webinars, and conference presentations.
Case studies can be a lead magnet
If you are interested in creating a content magnet that is both valuable and informative, you may want to look into using case studies as a lead magnet. This type of content can be very effective in generating traffic and building your list. The key to a case study is to include a hook and a story. By demonstrating the success of a client, you will build trust and credibility for your company.
Case studies are great content marketing tools. They offer free content in exchange for an email address. In return for their email address, a person will be more likely to visit your website again. This is especially useful in B2B marketing because B2B clients are unlikely to make a purchase on their first visit. Email marketing will allow you to stay in touch with them and convert them into paying customers. A good lead magnet will have something that will interest your target audience.
Case studies are also good content marketing tools because they provide social proof. They showcase real-life situations that other people have experienced and how they solved the problem. In turn, it will help build trust with prospective customers. People are always looking for information and help. Case studies can give your customers real-life examples of how a specific product solved a problem or helped a customer reach a goal. And they will be able to relate to those situations.
In addition to case studies, you can use infographics to illustrate a concept. Infographics can make complex concepts more digestible and more memorable to readers. In addition, infographics can be combined with videos for a more powerful lead magnet. And, in the case of case studies, infographics and videos can be combined for the best results. For an even better lead magnet, combine these three methods.
TikTok viral content marketing example
For B2B marketers, using the viral video sharing platform TikTok to create content that goes viral can be effective. Because the content can be both funny and emotional, it is the perfect platform to create viral content. In this TikTok viral content marketing example, the budget makeup company e.l.f. used a song produced by the same record label as Taylor Swift to promote their product. Its viral campaign went viral by using a hashtag that encouraged users to post videos of their face with the product. The result: the most popular TikTok campaign ever. With over 2.8 million videos posted, it became one of the most popular campaigns of all time.
However, the platform does not offer concrete guidance on what hashtags to use. However, hashtags like #fyp and #foryoupage help content to be more visible in For You feeds. TikTok also suggests using hashtags that are relevant to your content. It is best to use niche hashtags since it helps the algorithm better understand your content. Additionally, if you want to make your content viral, consider using trending Sounds. Users can select a trending Sound and watch its associated video.
In addition to using hashtags, marketers should use QR codes to direct users to their TikTok accounts. Videos that are between 10 and 15 seconds long do best in TikTok. In addition, duets are a popular type of content on the platform. Consistency is also crucial when using TikTok. It’s important to keep posting regularly on the platform because it shows that you are active among your audience, which boosts your chances of making a viral video.