what is seo and how it works youtube

There are many different types of SEO on YouTube, but they all revolve around the same basic content. SEO for YouTube focuses on optimizing the titles, descriptions, and videos on YouTube, among other channels. It can also include metrics like Watch time, Tags, and other factors. Understanding these factors will allow you to optimize your videos for search. But how do you use SEO to maximize your YouTube videos? Keep reading to discover how to do this effectively.

Keyword research

When determining which keywords to target, you must take into account how people search for your content. Using keywords that appeal to your audience is vital. You must also carefully plan out your content. Make sure your videos lead viewers through your content in an easy-to-follow way. Creating playlists and utilizing keyword research are other methods to increase AVPV. You can start by conducting keyword research using a free tool like SEMrush or Google Adwords.

YouTube is considered to be a video search engine and is optimized as such. Keyword research is an essential part of creating content for YouTube. Identifying what your audience is looking for in a video is vital to getting it ranked high in the search results. Keyword research can be done in a variety of ways, such as by analyzing actual phrases YouTube users are typing into search engines. Depending on your audience and the subject matter of your content, you can create a video that targets these specific keywords.

SEO and how YouTube works is similar to SEO for websites. It involves optimizing your videos and channel for search. Increasing your content’s visibility through search is essential for growing your audience and traffic. This technique involves optimizing your YouTube channel and videos, as well as metadata and descriptions. In addition, your videos must be optimized for search, so they appear in the top search results. By following these strategies, you can increase your subscribers, revenue and followers.

Search intent

When it comes to promoting your videos online, you can learn the basics of SEO and how YouTube works. Using the right keywords can increase the number of views and subscribers on your videos, as well as boost their rankings on search engines. SEO and how YouTube works is the practice of optimizing your content to get high search engine rankings. This process involves optimizing your YouTube channel, playlists, videos, metadata, descriptions, and more.

First of all, you need to research your target audience. YouTube is similar to Google when it comes to video search results. When you are creating content for your YouTube channel, you must do keyword research to determine the interests of your target audience. You can do keyword research in a few ways, including analyzing actual phrases that YouTube users use to find relevant content. Another method is to use an online video distribution platform like Vimeo to increase your exposure.

When creating videos for YouTube, you should consider the time it takes for people to watch them. YouTube uses analytics to measure user engagement and view times. It aims to keep people on the platform longer, and videos with longer watch times will get a boost. If you create videos with low viewing times, your chances of generating a high number of views will be slim. This can hurt your SEO. In addition, you should be aware of how YouTube works and how it can impact your business.

Watch time

One of the most important aspects of YouTube SEO is tracking analytics. Tracking analytics helps you better understand the performance of your videos. You can view a range of reports, including watch time. Watch time is the total number of minutes your video has been watched. YouTube gives higher watch times to videos and channels, which is a good indicator of engagement. To measure your video’s watch time, use the following methods:

Watch time – This metric is crucial when optimizing for YouTube, because watch time is a significant factor in ranking. YouTube’s algorithm evaluates how long viewers have watched a video, and a high watch time on a topic will give your video a higher ranking. If the watch time of a video is low, you may want to consider using a teaser video to entice viewers to watch more of your video. For example, if your video explains how to complete a DIY project, show the finished product at the start of the video.

Once a video has been uploaded to YouTube, the video’s ranking will be determined by various factors, including how well it matches a viewer’s query and which videos have generated the most engagement. For your video to be successful on YouTube, it must be relevant, interesting, and interesting. This will help it to rank higher in search results. When your video ranks high in the search results, your audience will see it.


For any video to gain exposure, it’s imperative that it rank high on YouTube. That’s possible with search engine optimization techniques. The same principles apply to optimizing your videos for YouTube as you would to your site. In particular, make sure to rename your videos with your target keywords and insert your keyword naturally in the video’s title. In addition, use a relevant title and description. Using proper keyword optimization techniques will increase your video’s visibility and reach.

The title of your video should include your target keyword, as well as any other relevant keywords that are relevant to the topic. For better SEO, use a title that combines the main keyword with two or three LSI keywords related to it. Typically, ten to twelve tags are enough to optimize your video for both Google and YouTube. LSI keywords, on the other hand, are associated with your main keyword, and are viewed as semantically related.

Once your video is uploaded to YouTube, you can optimize it further with tags. YouTube’s algorithm associates your video with other videos with similar content, so choose your tags wisely. Using irrelevant tags can hurt your video’s search engine ranking. Make sure to include your most important keywords in your descriptions, using both long-tail and common terms. These methods are easy to implement and will help your video rank well in YouTube. You can also use tools like VidIQ or TubeBuddy to see what other videos are using them to optimize their videos.

Meta description

If you’re a video creator and are wondering how to increase your YouTube subscribers, you need to be familiar with YouTube’s algorithms. The first step is to create a compelling video title. Obviously, this means using accurate language, but it isn’t enough to just use any old keyword in the title. Your video needs to answer a question that is relevant to the search term people are using. Once you have the right title, you can use a relevant search term in the description.

Next, make sure your description is optimised. Your description appears in search results after people have clicked on your video. YouTube only shows the first 125 characters of your description. Aim for around 250 words. Put your most important keywords near the beginning of the description, as this will boost the search engine rankings. It is also important to keep in mind the engagement level of your viewers as this will increase the chances of your video being seen.

Next, optimize your video for YouTube’s algorithms. The search engine uses links to determine the value of your content. A video that gets a high amount of backlinks will rank higher than one without. YouTube will also rank videos that have high-quality content in their video search results. By using SEO techniques, you can make your video as relevant as possible to your target audience. If you want your video to rank high in the YouTube search results, make sure it contains relevant keywords in the title, description, and description.


You may have heard that your title should contain numbers, and this is a good idea. Search engines tend to favor titles that contain numbers. Similarly, you should include a descriptive description of your video. Keep in mind that you are limited to 5,000 characters. Listed below are some tips for composing a successful YouTube title. You can also find examples of titles below. However, it is important to remember that the longer your title is, the less likely your video will be ranked highly in search engine results.

The first tip for SEO on YouTube is to optimize your titles. You can do this by doing keyword research, including the focus keyword. Use it as close to the user’s search term as possible. For example, a video on Brand Building may include the keyword “brand building.” This is a common phrase that gets a lot of views on YouTube, so make sure your title contains the word brand. And don’t forget to include your keyword in your video description!

Keywords describe your content and are the most effective way to make your content visible. Searchers type in terms of keywords or phrases for the most relevant results. Using questions as keywords is another effective way to increase your search engine rankings. Many users tailor their searches to their smart devices by asking questions. Another effective way to use keywords on YouTube is through hashtags. Optimized hashtags give your videos more visibility when related videos are searched.


When you want to optimize your video for YouTube, there are several things you should be aware of. In YouTube, your content must be optimized for the platform’s algorithm, which monitors the click-through rate. The higher your CTR, the higher the chance your video will be displayed in search results. Similarly, if your CTR is low, you’ll be forced to compete against a lot of other videos. Getting your CTR higher is therefore a big trick to YouTube SEO. Split testing will help you achieve this.

First, optimize your thumbnail. A good thumbnail is the first thing viewers see when they stumble upon your video listing. A great thumbnail can increase traffic and watch time and can also help you achieve better search rankings on YouTube. Great thumbnails not only help you rank higher on YouTube, but across all major search engines as well. By default, YouTube selects a thumbnail for every video that is uploaded. However, these thumbnails are not that attractive to busy users.

Another key to successful SEO is establishing authority. The biggest ranking sites on the web, such as Google and YouTube, have huge authority in the industry. They have billions of viewers, and their videos have the highest number of backlinks. This means that you need to ensure your video has a high rank and attract a lot of viewers. A high ranking on YouTube is essential to getting your video viewed by the most people.