As TikTok’s popularity increases, so too do its advertisements. Besides being fun, they appeal to a younger audience and draw on user-generated content (UGC). Ultimately, they must be integrated into the user experience. But, what makes a good tiktok ad? This article looks at four important characteristics of a successful tiktok ad.
TikTok ads are gaining traction
Ten years after the introduction of the video sharing app, TikTok ads are gaining a lot of traction. The first commercials sparked a craze and garnered millions of views. These video uploading commercials were made by Jack Ferver, an actor, writer, and director. The video featured a little guy who loves to dance, and it went viral. The video was a hit, and the ad led to mashups and a successful commercial for berry and cream.
The cost of TikTok ads is relatively cheap, with advertisers spending as little as $5 per video. The ad format allows marketers to target their audience by age, gender, interests, device, and location. They can also create “lookalike” audiences based on similar video creators, and can share data about existing customers. To place a TikTok ad, advertisers need to choose a daily budget and select a monthly budget. They can also choose to run the ads continuously or based on a schedule.
Advertising on TikTok is possible if you know what you’re doing. It’s easy to make videos, and you don’t need a video editing or production team. If you’re a marketer looking for a new way to reach a huge audience, TikTok is definitely worth a try. In fact, if you use these videos for your advertising campaign, you can get a 2x increase in ROAS and up to 1000 add-to-carts in a single session.
There’s one caveat: the ads on TikTok aren’t cheap. The CPM is only $10. Moreover, the ads appear only in videos, making them unobtrusive to the user. However, this is the most cost-effective way to advertise on TikTok. And you’ll be able to create ads that will reach the right audience. There are several ad formats available for advertising on TikTok, including text, image, and video.
They appeal to a younger generation
One of the challenges of creating a successful TikTok ad is the target audience. This generation is mostly women and under the age of 34 and represents nearly a quarter of the global advertising audience. The United States is one of the largest markets for TikTok and this demographic’s buying power is huge. This demographic can help your brand connect with a large audience outside North America and the Middle East.
While TikTok ads tend to be short and aimed at the younger generation, they have a visual focus, which makes them particularly appealing to a younger generation. One popular TikTok ad was a Chipotle challenge for users to post dance moves. The ad went viral and garnered over 1.1 billion views. Manscaped, a personal grooming app, bucked the trend of self-shot videos by promoting its product through a clever video with a twist.
They draw upon UGC
Using user-generated content (UGC) to increase brand awareness, expand reach, and build community are proven to be effective strategies. For example, the ALS Association’s ice bucket challenge, which went viral, successfully raised over $100 million for the charity. However, the practice of using UGC to increase brand awareness is not without its risks. Managing legal rights to photos is crucial to the success of any UGC marketing strategy, and mishandling of ugc can ruin a brand’s image and reputation.
The success of Fanta is a testament to the power of UGC in marketing. According to a survey by the Nielsen Company, ninety percent of consumers value authenticity in the products they buy and are willing to share their personal experiences with the products. And, the authenticity of UGC content is two to three times higher than that of brand-created content, making it a perfect fit for brand advertisements.
To create the most effective UGC advertising strategy, companies should focus on using UGC generated by customers. A good tiktok ad should focus on highlighting the most important elements of the reviews. The ad should also aim to get the audience hyped and excited. To achieve this, they should use UGC-driven content management tools such as inBeat. These tools enable brands to create compelling ads by using UGC as an inspiration.
Another example of a UGC-based ad is the Chipotle branded festival. The branded festival features real people doing outrageous stunts, while the company combines UGC videos with produced content. These creative techniques are used to engage viewers in a unique way and garner praise from the industry. However, while many large companies are using UGC to create ads, smaller companies can benefit as well.
They need to be seamless with the user experience
First and foremost, your TikTok ads need to be as seamless as possible with the user experience. You don’t want your ads to stand out in the For You page when users are scrolling through the content. It should be a natural part of the video experience without looking too scripted or overproduced. This is especially important in TikTok, where video users tend to be more animated than on other platforms.
When designing your ad for TikTok, consider working with popular creators. Try to develop a page that feels organic, responds to comments, and incorporates an enticing CTA. You also want your ads to feel natural, not like marketing on other platforms. The last thing you want is to drive visitors away from your brand by presenting an ad that looks like it’s a traditional banner.
In the early stages of developing your digital marketing strategy, it’s important to keep in mind that people tend to skip advertisements. TikTok users can’t identify them as advertisements, so blending in with the user experience is crucial. However, once they see the ads, they can’t help but click on them. That means you need to consider a few things to make your ads as seamless as possible.
Ensure that your ads look organic and don’t stand out as advertisements. Make sure to make your ads low-production-value, but are relatable to users. Create ads that make the audience smile, laugh, or feel happy. Consider a light-hearted, relatable campaign that is shot on a smartphone. Another important consideration is the hashtag challenge. Promote your latest sales or promotional messages through TikTok promo tiles. These tiles are ideal for sharing discount codes.
They need to be creative
A good TikTok ad needs to be short and sweet. It should be 9 to 15 seconds long and include eye-catching visual elements and catchy text. It should also incorporate a FOMO strategy, such as a cool piece of music, voice overs, or a product demonstration. Here are some tips to make your ad stand out. Read on to learn how to create a winning TikTok ad.
While creating a TikTok ad, keep in mind that the platform has a very niche audience – Gen Z. They’re the fastest-growing consumer segment in the U.S., with a combined spending power of over $140 billion. That means you need to create an ad that targets these consumers. And remember, the more creative your ad is, the more likely it will be successful.